This blog explores various video styles, such as vlogs, tutorials, and explainers, and helps you determine which one is right for your brand.

Let them in

Vlogs and stories are your viewers’ backstage passes to see what really goes on behind your prim and proper business. They ooze authenticity. Neil Patel highlights how they build a personal connection with your audience, turning viewers into loyal fans.

Be transparent. Share fleeting moments, promotions, or behind-the-scenes content to keep your audience engaged and informed. The people love transparency, but be cautious when trying to control too many factors of your stories, as viewers can sniff out a setup from a mile away.

Tutorials

Tutorials are your chance to shine as an industry expert. Google reveals that how-to videos are YouTube's most popular content. With AI tools like Creatify around to help you scale tutorial content, you can produce hundreds of videos in a day if you’ve got the material upstairs. By offering valuable insights, you position your brand as a trusted authority, building brand affinity. It's about educating and empowering your audience, both of which contribute to powerful content forms.

Simplify the complex

Explainers are your tool for clarity. Wyzowl notes that explainer videos boost understanding by 74%. Break down complex ideas into bite-sized pieces, making your products or services accessible to all. It's like having a personal guide for your audience.

People trust people

Customer testimonials are stories that build trust. BrightLocal found that 92% of consumers rely on reviews when making decisions. In fact, online reviews are nearly as credible as word of mouth recommendations from family and friends! Share real customer experiences to influence potential buyers and strengthen your brand’s affinity. It doesn’t need to be a perfect 10 review, either.

Demo it

Product demos are your showcase. Let your audience see your products in action, highlighting features and benefits. Don’t have the product on hand? Use a handy tool like URL-to-video, which equips you with the ability to pull media from a product URL, for example an Amazon product page, and repurpose it into a product video complete with an AI generated script and digital avatar that can present the product in tandem with demonstrative videos you’ve pulled from the original page!

Interested in trying out the URL-to-video tool? Check it out here for free.

TikTok and IG live

Live streams are your direct line to your audience. Cisco predicts they'll dominate internet traffic! Create excitement and urgency with real-time interactions, whether for product launches, special events, or even just lazing around at home. The lines are ever-blurring in 2024 as consumers care naught if you speak to them in your sweats.

F(AI)Q

FAQ videos are your support team's best friend. Forrester found they reduce support calls by 30%. Address common questions with clarity, enhancing customer satisfaction and support efficiency. But don’t waste valuable company time and resources filming the FAQs yourself. That would be bizarre! Utilize Creatify’s impressive Batch Mode and blast create FAQ answer videos using digital avatars that bow to your every whim. It’s a fraction of the price and you’ll have everything you need in a day if you’re prepared!

Batch mode is the bomb. Read more about it here.

Conclusion

Long gone are the days of push marketing, where you deployed your brand’s advertisements and hoped you got hook, line, and sinker. Now, you need an integrated approach, and you need to be thoroughly authentic to build affinity. You want loyal customers? It’s time to bite the bullet and get on TikTok live. Will you be laughed at? Maybe. Will you build your brand? Almost certainly.