The TikTok algorithm moves fast. With such rapid changes and resets, it’s important to keep up. Often, it is the brands that move and react quickly that end up winning in the end. So, whether you’re an ad agency responsible for scaling multiple clients, or a founder launching a product you’ve been dreaming about for a long time, it’s important to stay at the forefront of all these changes. Data speaks. Creative insight informs.
The demands on every brand, founder, and marketer are intense. Luckily, there are tools to help you with this. Enter: the TikTok Creative Center.
What is the TikTok Creative Center, you ask? It’s essentially TikTok’s official toolkit for advertisers and creators. The TikTok Creative Center analyzes both your ads and other high-performing ads of the moment. It studies what’s working and what’s not working. It identifies trends, and sometimes predicts them. From this information, it even creates dependable, high-performing models that other creators can use and emulate.
Here at Creatify, we can help you take it even further—truly to the next level. Our AI video ad generation tools help brands create the best ads within their budget. The combination of our video automation tools and the TikTok Creative Center is incredible; your depth of insights and competitive edge will grow tremendously.
This article breaks down exactly how to use the Creative Center for product research, trend detection, ad inspiration, and more. We’re here for you and your ad journey. Together, let’s move towards success.
Are you interested in learning more about the Creative Center? Do you want to learn how to use it? Do you want to understand the truths behind what makes a successful ad? This article will cover these topics in depth.
The Creatify Team is here for you and your ad journey. Together, let’s move upward.
What Is the TikTok Creative Center?
The TikTok Creative Center allows advertisers and creators to analyze data around ad performance, trends, hashtags, audio, and more. It’s free and accessible to anyone. It’s both a tool and a control panel of sorts—with it, you can understand the kind of content that is resonating with TikTok users at the moment. It’s the kind of tool that’s essential in 2025.
When we say it’s truly accessible to anyone, we mean it. You may ask, how so? You don’t even need to log in to your TikTok account to use most of the Creative Center features, let alone create an official TikTok account. Even when using the Creative Center as a guest, you can run TikTok ads and study trends and data. The dashboard is fully accessible to anyone who visits the website.
With the dashboard, you will be able to get a clear view of which ads are performing the best on TikTok right now. You will also get a better sense of industry benchmarks, and what kind of creative content is trending—both in your industry, and in different regions of the world. The dashboard’s range of creative tools includes things like AI-driven ad script generators and preview editors.
If you’re a marketer looking to get acquainted with the platform, this is the place to be. Knowing the TikTok Creative Center is like taking a magnifying glass to the campaign strategies of your top competitors. It doesn’t matter where you are—the United States, or anywhere else. The Creative Center works globally. To learn, read on.
How to Use the TikTok Creative Center to Your Advantage
To get started, head on over to TikTok Creative Center. .
Once inside, you’ll find multiple drop-down sections: Inspiration, Trends, and Creative Tools.
Under these three drop-down sections, you’ll find a plethora of useful tools. These tools include things like Top Ads, Keyword Insights, Trends Overview, Script Generator, and Symphony Assistant. Of course, there are many more—visit for yourself to browse and find out. Each tool is designed to give you a different kind of insight.
For example, the “Top Ads” page allows you to browse real TikTok ads that have high engagement. Other useful information, such as number of likes and click-through-rate (CTR), is also provided. You can sort these ads by objective (conversions, reach, audience retention). It’s also possible to filter by country or industry.
These clips don’t need to be treated as just viral clips—they can be a resource for study. You can reverse-engineer successful ad formats; for example, if you notice that beauty ads that incorporate a “point-of-view” style intro and natural lighting are doing well, you could incorporate the same into your own ads. You could also replicate the tone of your videos and the kind of product photos. For a polished, scroll-stopping finish, consider running those images through a professional product photo editing service before you start cutting your TikTok ads—crystal-clear visuals convert better and keep viewers watching to the call-to-action. Instead of guessing in the dark, you can base every creative decision on data that’s been proven.
With Creatify, you can test different models with our AI Avatars, finding the best kind of representative for your brand or product. And this information would come from the lessons learned from the “Top Ads” page. The “Top Ads” page is personalizable to become what is most helpful to you and your advertising goals.
On the other hand, the “Trends Overview” section is useful at a more general, informational level. You can see the analytics of the most-trending hashtags, songs, creators, and videos. You can track which hashtags, songs, creators, and videos are trending across various regions and time frames (7 to 30 days). You can track long-term growth changes, and also shorter-term trends that are having a moment. Both are important, and the TikTok Creative Center can help you understand growth rate, engagement stats, and longevity.
Again, Creatify will help you turn your idea into a completed video, with visuals, voiceovers, and product showcases. You can act without needing to wait on agencies or editors.
If you choose to pair the information from TikTok Creative Center with Creatify’s video generation tools, your ads will reach new heights. You could go from an idea to a published campaign in less than an hour—all on your own, without needing to hire an expensive advertising agency.
Find Creative Inspiration Using the Education Center
There may be times where your well of inspiration has dried up, and you have to look outwards to get a spark for your next ad campaign. The TikTok Creative Center provides ample resources for that.
The “Education” section in particular might be very useful to you and your company. Under three sections titled “Creative Tips Finder,” “Creative Strategies,” and “Creative Expert Courses,” you can learn the foundations of what makes a successful TikTok video. The page also provides perspective on topics such as budgeting, restricted content, functionality, ad formats, and video hooks. There are step-by-step tutorials and industry-specific strategy guides.
If you want to learn more, you can register for the free TikTok Academy course. As a student at TikTok Academy, you can learn about the platform in depth and figure out the best way to make the most of your ad campaigns—while gaining new creative inspiration as well. Quizzes and video modules will keep you accountable as a student, ensuring that you make the most of your learning.
After learning the frameworks through the TikTok Creative Center’s Education Center, you can use Creatify to bring the lessons you’ve learned to life. Thanks to the diverse ads that Creatify can generate, A/B testing becomes easy, and it is possible to test run everything you learned from the Education Center.
Explore Major TikTok Trends Inside the TikTok Creative Center
It’s true that TikTok sets the speed of trends and cultural changes. The difference of knowing what’s trending versus not knowing what’s going on can make or break your campaign.
Under the “Trends” dropdown, there are options to learn more about the hashtags, songs, and creators that are hot at the moment—each of which provides useful information for any brand or marketer.
For instance, the Hashtags page (pictured below) allows you to sort by industry and time range. It shows the arc of the trend’s growth, and provides the option to investigate deeper analytics for a more comprehensive understanding of the trend and its market. With these options, you can find the personalized hashtag that would best belong in your advertising videos.
The Songs page (pictured below) provides similar information as the Hashtags page. Though there is no industry filter, you can select a checkbox that says “Approved for business use,” which removes the occasional complications of finding appropriate music for videos. You can also see which songs are latest and hottest, and use them before people tire of them.
Finally, the Creator page (pictured below) gives you an overview of the most popular content creators of the moment. It tracks follower count and total likes, and it reveals a preview of the kind of content the creator produces.
You can also filter by the audience region and follower count. Filtering by audience region will be helpful with more targeted ad campaigns, and filtering by follower count may help when deciding which creators to work with—especially for budgeting reasons.
Script Generator of TikTok Creative Center
The Creative Center offers even more tools that help you with the actual construction of your ads. These can be found under the “Creative Tools” dropdown. These tools go beyond the objective research of the TikTok Creative Center and are much more personal, interactive, and direct.
One such tool is the Script Generator (pictured below). With the Script Generator, you can select the industry you belong in, after which you write in your product name and product description. Once you click “Generate scripts,” you receive script results, with the option to generate more. The scripts are divided into three parts: the hook, the scene, and the call to action. This pre-structured script makes it easy to understand the flow of the generated script, if you were to use it.
In the advanced settings of the script generator, you have the option to select the video format, insert key words (up to five), and set a duration. The video format selections are computer graphics infused video, video with green-screen background, and multi-scenario product showcase; the duration selections are short (15-30 seconds) and long (31-60 seconds). The customization options make the script generator tool of TikTok Creative Center a more usable and applicable function. They are particularly useful for those who are beginners or are struggling in a creative rut.
With Creatify, you can take your script to the next level. Creatify’s script generators allow you to insert pauses and pronunciations, in addition to the features available in TikTok Creative Center. You can also select the gender of the voice and the style of the text as it appears in the video. Creatify has text-to-speech voiceover capabilities in 29 languages, including English, Chinese, Hindi, Spanish, and Arabic. With the additional AI Avatar capabilities, Creatify is a truly versatile script generation partner—one that can be ideally tailored to your brand.
Grow and Learn from the Top Products of the TikTok Creative Center
The “Top Products” page of the TikTok Creative Center is a unique place where you can compare not specific ads or hashtags with one another, but entire industries. From perfume to earphones/headphones to household cleaners, the Top Products page gathers data on many industries and directly compares these pieces of data with one another.
The data is presented in a clean and easy-to-read chart. The categories in the columns include Popularity (“the number of ad creatives featuring this product or subcategory”), Popularity change (“The difference in number of ad creatives featuring this product or subcategory over the period you selected”), CTR, CVR, CPA, Cost, Likes, Shares, Comments, Impressions, and 6s View Rate.
So much useful data! Especially for brands that are considering expanding into other product areas, these ad statistics will help them strategize their next ad campaign. They can also select to view the data by country, product categories (Fashion Accessories, Furniture, etc), and time period. The specificity of data will be incredibly helpful for a marketer of any industry.
Other Ways to Use the TikTok Creative Center to Find Winning Products
An often overlooked feature of the TikTok Creative Center is the ability to unearth emerging product trends—especially those that slip below the radar. But you can find these trends by:
Navigate to the “Top Ads” page (under “Inspiration”)
Set the Industry filter to “Other” and the Objective filter to “Conversions”
Select your region of preference (your target audience)
From these results, analyze which types of physical or digital products are receiving high CTRs and retention rates!
What you’ll find is the viral gadgets or beauty items that haven’t saturated the market yet. If you’re looking to enter a particular industry or market, this can be your easy way in—by following an under-the-radar trend.
Once you identify a product you’d like to create or study, you can go to Creatify and drop the URL to the product. Creatify’s URL-to-Video tool will help you to generate a talking head AI Avatar video in minutes. You can make the style similar to the successful ones seen in the TikTok Creative Center.
How to Find Video Ad Trends Using the TikTok Creative Center
To uncover the patterns in TikTok ads that are truly effective, you can start by opening the Top Ads dashboard. From there, go to Metrics View—this will give you a deeper, more performance-focused look at the ads. In Metrics View, you can sort and filter ads based on key performance indicators like 6-second watch rate, click-through rate (CTR), and conversion rate. By analyzing the top-performing ads through these specific metrics, you'll be able to spot trends. You’ll also understand what creatives and hooks are resonating with viewers, and from here, gather inspiration as you seek to optimize your own campaigns.
Don’t just settle for picking the single top-performing ad — instead, take the time to study a group of the top 5 to 10 ads in your category. Look closely for common patterns or creative elements that show up again and again. Are the creators speaking directly into the camera to create a personal, authentic feel? Does the call to action (CTA) consistently appear within the first 7 seconds to capture attention early? Are the ads relying heavily on humor, creating a sense of urgency, or tapping into emotional storytelling to drive action? From these observations, you will gain valuable insight into what’s currently experiencing success on TikTok. With this information, you can craft ads that are built to not just create, but also perform—and do it well.
You can take everything you’ve learned from your ads analysis on TikTok Creative Center and incorporate it into your ad generation at Creatify. You can insert key moments into your video flow and experiment with different CTA styles to test what produces the best results. You can also experiment with different editing templates that mirror the pacing, structure, and energy of the most successful ads on TikTok.
Regardless of what your advertising goals are, Creatify has the tools to help you work faster and with less guesswork.
How to Use the TikTok Creative Center to Discover Audio Trends
In TikTok, the audio is more than the background of a video. It’s a piece of data that drives discovery. This is how it works:
Go to Trend Discovery > Songs. From there, explore which tracks are climbing in popularity
You can filter by country and scroll through the top-used songs over the last 7 or 30 days.
TikTok also shows the total number of videos using that sound, growth rate, and average engagement. When you spot a rising audio trend, you can incorporate similar sounds into your own videos and become part of the trend.
This includes your Creatify videos. If you're using commercial sounds (for paid ads), Creatify can help you select royalty-free alternatives that match the vibe and energy of the trending audio track, while staying aligned with your brand image. This is so that your ads can feel native to your own feed. You don’t want to create content that feels repurposed from other platforms.
How to Save and Download Ads from the TikTok Creative Center
When you come across a TikTok ad that you want to study more closely or keep as a reference for future projects, it’s important to save it the right way. Properly saving high-performing ads ensures you can easily revisit them later for inspiration. When you revisit these saved ads, you can analyze their structure and techniques in detail and also share them with your team when brainstorming new creative ideas. Having an organized library of reference ads can be a huge advantage when you're planning campaigns or refining your creative strategy.
Every ad inside the Creative Center’s Top Ads Dashboard comes with a share button (a small arrow icon). If you click the button, you’ll get the option to copy the link or share it with another device.
It’s important to note that the TikTok Creative Center doesn’t allow direct downloading of videos from the platform. But this is a clever alternative workaround:
Copy the ad link and open it in a new browser.
Use a screen recording tool to capture the video at full resolution. Some examples of screen recording tools are Loom and OBS Studio. You can also use your phone’s built-in recorder.
Save the file and tag it properly (ex: "Beauty - Hook Example - May 2025"). Then, store it in a swipe file.
At Creatify, we highly recommend taking the time to build your own personal “Winning Ads Vault.” We also recommend that you organize it thoughtfully into categories like hook type, niche or industry, and call-to-action (CTA) style. Having a well-structured vault makes it much easier to quickly reference your pool of proven ad examples whenever you're brainstorming new ad concepts or looking for fresh inspiration. This practice can also be incredibly useful when you train AI models for your next batch of campaigns; your outputs will be informed by real-world performance data and creative best practices. Over time, this collection will speed up your workflow and sharp-tune your creative impulses. This will give you a serious edge over your competitors when it comes to producing high-converting, high-quality ads.
TikTok Creative Center FAQ
Q: Do I need a TikTok Ads Manager account to use the Creative Center?
A: No, you don't need an account to get started. The Creative Center is open to everyone, and most of its features can be accessed without needing to log in. You can browse top ads, explore trends, and freely pull for creative inspiration. The only time you’ll need Ads Manager access is if you want to use more advanced tools, like managing ad assets or running detailed performance analyses. For general research and idea gathering, you won’t need any extra setup.
Q: Are the ads shown based on organic posts or paid campaigns?
A: Every ad in the Top Ads Dashboard comes from a paid campaign that was run through TikTok Ads Manager. These are not organic posts or unpaid content; rather, they are actual performance-driven ads that brands and advertisers invested money into. This means the ads you're reviewing were designed with specific goals in mind, like driving clicks, conversions, or engagement, and were measured based on real campaign results. When you're analyzing them, you’re looking at creative strategies that were built for performance. These will give you much more actionable and adaptable insights than you’d get from simply studying viral organic content (even though this organic content is likely a derivative of the core actionable and adaptable insights).
Q: How often is the data updated?
A: TikTok updates Top Ads and Trend data frequently—usually every 24 to 48 hours. This ensures you're seeing real-time creative shifts.
Q: Can I trust the metrics shown?
A: Yes. Metrics like CTR, conversion rate, and view time are pulled directly from TikTok’s campaign data.
TikTok Use Cases for Creatify
People frequently use Creatify to generate winning ads for their TikTok ad campaigns. Learn more about the TikTok use cases on Creatify AI.
Create More Winning Ads with Creatify and the TikTok Creative Center
The TikTok Creative Center gives you all the data you truly need. But if you don’t act, that data is essentially worthless.
At Creatify, we help you turn your insights into real, high-performing ads—quickly, easily, efficiently. You don’t need a big team; you can do it all alone. With our AI Avatars, advanced script generators, and URL-to-Video tools, you can go from identifying an exciting trend to launching a full campaign, all in the same day.
The TikTok Creative Center is a great resource. With the addition of Creatify, your ads will receive a powerhouse of support. Do you want your ads to win? Try Creatify.
The TikTok algorithm moves fast. With such rapid changes and resets, it’s important to keep up. Often, it is the brands that move and react quickly that end up winning in the end. So, whether you’re an ad agency responsible for scaling multiple clients, or a founder launching a product you’ve been dreaming about for a long time, it’s important to stay at the forefront of all these changes. Data speaks. Creative insight informs.
The demands on every brand, founder, and marketer are intense. Luckily, there are tools to help you with this. Enter: the TikTok Creative Center.
What is the TikTok Creative Center, you ask? It’s essentially TikTok’s official toolkit for advertisers and creators. The TikTok Creative Center analyzes both your ads and other high-performing ads of the moment. It studies what’s working and what’s not working. It identifies trends, and sometimes predicts them. From this information, it even creates dependable, high-performing models that other creators can use and emulate.
Here at Creatify, we can help you take it even further—truly to the next level. Our AI video ad generation tools help brands create the best ads within their budget. The combination of our video automation tools and the TikTok Creative Center is incredible; your depth of insights and competitive edge will grow tremendously.
This article breaks down exactly how to use the Creative Center for product research, trend detection, ad inspiration, and more. We’re here for you and your ad journey. Together, let’s move towards success.
Are you interested in learning more about the Creative Center? Do you want to learn how to use it? Do you want to understand the truths behind what makes a successful ad? This article will cover these topics in depth.
The Creatify Team is here for you and your ad journey. Together, let’s move upward.
What Is the TikTok Creative Center?
The TikTok Creative Center allows advertisers and creators to analyze data around ad performance, trends, hashtags, audio, and more. It’s free and accessible to anyone. It’s both a tool and a control panel of sorts—with it, you can understand the kind of content that is resonating with TikTok users at the moment. It’s the kind of tool that’s essential in 2025.
When we say it’s truly accessible to anyone, we mean it. You may ask, how so? You don’t even need to log in to your TikTok account to use most of the Creative Center features, let alone create an official TikTok account. Even when using the Creative Center as a guest, you can run TikTok ads and study trends and data. The dashboard is fully accessible to anyone who visits the website.
With the dashboard, you will be able to get a clear view of which ads are performing the best on TikTok right now. You will also get a better sense of industry benchmarks, and what kind of creative content is trending—both in your industry, and in different regions of the world. The dashboard’s range of creative tools includes things like AI-driven ad script generators and preview editors.
If you’re a marketer looking to get acquainted with the platform, this is the place to be. Knowing the TikTok Creative Center is like taking a magnifying glass to the campaign strategies of your top competitors. It doesn’t matter where you are—the United States, or anywhere else. The Creative Center works globally. To learn, read on.
How to Use the TikTok Creative Center to Your Advantage
To get started, head on over to TikTok Creative Center. .
Once inside, you’ll find multiple drop-down sections: Inspiration, Trends, and Creative Tools.
Under these three drop-down sections, you’ll find a plethora of useful tools. These tools include things like Top Ads, Keyword Insights, Trends Overview, Script Generator, and Symphony Assistant. Of course, there are many more—visit for yourself to browse and find out. Each tool is designed to give you a different kind of insight.
For example, the “Top Ads” page allows you to browse real TikTok ads that have high engagement. Other useful information, such as number of likes and click-through-rate (CTR), is also provided. You can sort these ads by objective (conversions, reach, audience retention). It’s also possible to filter by country or industry.
These clips don’t need to be treated as just viral clips—they can be a resource for study. You can reverse-engineer successful ad formats; for example, if you notice that beauty ads that incorporate a “point-of-view” style intro and natural lighting are doing well, you could incorporate the same into your own ads. You could also replicate the tone of your videos and the kind of product photos. For a polished, scroll-stopping finish, consider running those images through a professional product photo editing service before you start cutting your TikTok ads—crystal-clear visuals convert better and keep viewers watching to the call-to-action. Instead of guessing in the dark, you can base every creative decision on data that’s been proven.
With Creatify, you can test different models with our AI Avatars, finding the best kind of representative for your brand or product. And this information would come from the lessons learned from the “Top Ads” page. The “Top Ads” page is personalizable to become what is most helpful to you and your advertising goals.
On the other hand, the “Trends Overview” section is useful at a more general, informational level. You can see the analytics of the most-trending hashtags, songs, creators, and videos. You can track which hashtags, songs, creators, and videos are trending across various regions and time frames (7 to 30 days). You can track long-term growth changes, and also shorter-term trends that are having a moment. Both are important, and the TikTok Creative Center can help you understand growth rate, engagement stats, and longevity.
Again, Creatify will help you turn your idea into a completed video, with visuals, voiceovers, and product showcases. You can act without needing to wait on agencies or editors.
If you choose to pair the information from TikTok Creative Center with Creatify’s video generation tools, your ads will reach new heights. You could go from an idea to a published campaign in less than an hour—all on your own, without needing to hire an expensive advertising agency.
Find Creative Inspiration Using the Education Center
There may be times where your well of inspiration has dried up, and you have to look outwards to get a spark for your next ad campaign. The TikTok Creative Center provides ample resources for that.
The “Education” section in particular might be very useful to you and your company. Under three sections titled “Creative Tips Finder,” “Creative Strategies,” and “Creative Expert Courses,” you can learn the foundations of what makes a successful TikTok video. The page also provides perspective on topics such as budgeting, restricted content, functionality, ad formats, and video hooks. There are step-by-step tutorials and industry-specific strategy guides.
If you want to learn more, you can register for the free TikTok Academy course. As a student at TikTok Academy, you can learn about the platform in depth and figure out the best way to make the most of your ad campaigns—while gaining new creative inspiration as well. Quizzes and video modules will keep you accountable as a student, ensuring that you make the most of your learning.
After learning the frameworks through the TikTok Creative Center’s Education Center, you can use Creatify to bring the lessons you’ve learned to life. Thanks to the diverse ads that Creatify can generate, A/B testing becomes easy, and it is possible to test run everything you learned from the Education Center.
Explore Major TikTok Trends Inside the TikTok Creative Center
It’s true that TikTok sets the speed of trends and cultural changes. The difference of knowing what’s trending versus not knowing what’s going on can make or break your campaign.
Under the “Trends” dropdown, there are options to learn more about the hashtags, songs, and creators that are hot at the moment—each of which provides useful information for any brand or marketer.
For instance, the Hashtags page (pictured below) allows you to sort by industry and time range. It shows the arc of the trend’s growth, and provides the option to investigate deeper analytics for a more comprehensive understanding of the trend and its market. With these options, you can find the personalized hashtag that would best belong in your advertising videos.
The Songs page (pictured below) provides similar information as the Hashtags page. Though there is no industry filter, you can select a checkbox that says “Approved for business use,” which removes the occasional complications of finding appropriate music for videos. You can also see which songs are latest and hottest, and use them before people tire of them.
Finally, the Creator page (pictured below) gives you an overview of the most popular content creators of the moment. It tracks follower count and total likes, and it reveals a preview of the kind of content the creator produces.
You can also filter by the audience region and follower count. Filtering by audience region will be helpful with more targeted ad campaigns, and filtering by follower count may help when deciding which creators to work with—especially for budgeting reasons.
Script Generator of TikTok Creative Center
The Creative Center offers even more tools that help you with the actual construction of your ads. These can be found under the “Creative Tools” dropdown. These tools go beyond the objective research of the TikTok Creative Center and are much more personal, interactive, and direct.
One such tool is the Script Generator (pictured below). With the Script Generator, you can select the industry you belong in, after which you write in your product name and product description. Once you click “Generate scripts,” you receive script results, with the option to generate more. The scripts are divided into three parts: the hook, the scene, and the call to action. This pre-structured script makes it easy to understand the flow of the generated script, if you were to use it.
In the advanced settings of the script generator, you have the option to select the video format, insert key words (up to five), and set a duration. The video format selections are computer graphics infused video, video with green-screen background, and multi-scenario product showcase; the duration selections are short (15-30 seconds) and long (31-60 seconds). The customization options make the script generator tool of TikTok Creative Center a more usable and applicable function. They are particularly useful for those who are beginners or are struggling in a creative rut.
With Creatify, you can take your script to the next level. Creatify’s script generators allow you to insert pauses and pronunciations, in addition to the features available in TikTok Creative Center. You can also select the gender of the voice and the style of the text as it appears in the video. Creatify has text-to-speech voiceover capabilities in 29 languages, including English, Chinese, Hindi, Spanish, and Arabic. With the additional AI Avatar capabilities, Creatify is a truly versatile script generation partner—one that can be ideally tailored to your brand.
Grow and Learn from the Top Products of the TikTok Creative Center
The “Top Products” page of the TikTok Creative Center is a unique place where you can compare not specific ads or hashtags with one another, but entire industries. From perfume to earphones/headphones to household cleaners, the Top Products page gathers data on many industries and directly compares these pieces of data with one another.
The data is presented in a clean and easy-to-read chart. The categories in the columns include Popularity (“the number of ad creatives featuring this product or subcategory”), Popularity change (“The difference in number of ad creatives featuring this product or subcategory over the period you selected”), CTR, CVR, CPA, Cost, Likes, Shares, Comments, Impressions, and 6s View Rate.
So much useful data! Especially for brands that are considering expanding into other product areas, these ad statistics will help them strategize their next ad campaign. They can also select to view the data by country, product categories (Fashion Accessories, Furniture, etc), and time period. The specificity of data will be incredibly helpful for a marketer of any industry.
Other Ways to Use the TikTok Creative Center to Find Winning Products
An often overlooked feature of the TikTok Creative Center is the ability to unearth emerging product trends—especially those that slip below the radar. But you can find these trends by:
Navigate to the “Top Ads” page (under “Inspiration”)
Set the Industry filter to “Other” and the Objective filter to “Conversions”
Select your region of preference (your target audience)
From these results, analyze which types of physical or digital products are receiving high CTRs and retention rates!
What you’ll find is the viral gadgets or beauty items that haven’t saturated the market yet. If you’re looking to enter a particular industry or market, this can be your easy way in—by following an under-the-radar trend.
Once you identify a product you’d like to create or study, you can go to Creatify and drop the URL to the product. Creatify’s URL-to-Video tool will help you to generate a talking head AI Avatar video in minutes. You can make the style similar to the successful ones seen in the TikTok Creative Center.
How to Find Video Ad Trends Using the TikTok Creative Center
To uncover the patterns in TikTok ads that are truly effective, you can start by opening the Top Ads dashboard. From there, go to Metrics View—this will give you a deeper, more performance-focused look at the ads. In Metrics View, you can sort and filter ads based on key performance indicators like 6-second watch rate, click-through rate (CTR), and conversion rate. By analyzing the top-performing ads through these specific metrics, you'll be able to spot trends. You’ll also understand what creatives and hooks are resonating with viewers, and from here, gather inspiration as you seek to optimize your own campaigns.
Don’t just settle for picking the single top-performing ad — instead, take the time to study a group of the top 5 to 10 ads in your category. Look closely for common patterns or creative elements that show up again and again. Are the creators speaking directly into the camera to create a personal, authentic feel? Does the call to action (CTA) consistently appear within the first 7 seconds to capture attention early? Are the ads relying heavily on humor, creating a sense of urgency, or tapping into emotional storytelling to drive action? From these observations, you will gain valuable insight into what’s currently experiencing success on TikTok. With this information, you can craft ads that are built to not just create, but also perform—and do it well.
You can take everything you’ve learned from your ads analysis on TikTok Creative Center and incorporate it into your ad generation at Creatify. You can insert key moments into your video flow and experiment with different CTA styles to test what produces the best results. You can also experiment with different editing templates that mirror the pacing, structure, and energy of the most successful ads on TikTok.
Regardless of what your advertising goals are, Creatify has the tools to help you work faster and with less guesswork.
How to Use the TikTok Creative Center to Discover Audio Trends
In TikTok, the audio is more than the background of a video. It’s a piece of data that drives discovery. This is how it works:
Go to Trend Discovery > Songs. From there, explore which tracks are climbing in popularity
You can filter by country and scroll through the top-used songs over the last 7 or 30 days.
TikTok also shows the total number of videos using that sound, growth rate, and average engagement. When you spot a rising audio trend, you can incorporate similar sounds into your own videos and become part of the trend.
This includes your Creatify videos. If you're using commercial sounds (for paid ads), Creatify can help you select royalty-free alternatives that match the vibe and energy of the trending audio track, while staying aligned with your brand image. This is so that your ads can feel native to your own feed. You don’t want to create content that feels repurposed from other platforms.
How to Save and Download Ads from the TikTok Creative Center
When you come across a TikTok ad that you want to study more closely or keep as a reference for future projects, it’s important to save it the right way. Properly saving high-performing ads ensures you can easily revisit them later for inspiration. When you revisit these saved ads, you can analyze their structure and techniques in detail and also share them with your team when brainstorming new creative ideas. Having an organized library of reference ads can be a huge advantage when you're planning campaigns or refining your creative strategy.
Every ad inside the Creative Center’s Top Ads Dashboard comes with a share button (a small arrow icon). If you click the button, you’ll get the option to copy the link or share it with another device.
It’s important to note that the TikTok Creative Center doesn’t allow direct downloading of videos from the platform. But this is a clever alternative workaround:
Copy the ad link and open it in a new browser.
Use a screen recording tool to capture the video at full resolution. Some examples of screen recording tools are Loom and OBS Studio. You can also use your phone’s built-in recorder.
Save the file and tag it properly (ex: "Beauty - Hook Example - May 2025"). Then, store it in a swipe file.
At Creatify, we highly recommend taking the time to build your own personal “Winning Ads Vault.” We also recommend that you organize it thoughtfully into categories like hook type, niche or industry, and call-to-action (CTA) style. Having a well-structured vault makes it much easier to quickly reference your pool of proven ad examples whenever you're brainstorming new ad concepts or looking for fresh inspiration. This practice can also be incredibly useful when you train AI models for your next batch of campaigns; your outputs will be informed by real-world performance data and creative best practices. Over time, this collection will speed up your workflow and sharp-tune your creative impulses. This will give you a serious edge over your competitors when it comes to producing high-converting, high-quality ads.
TikTok Creative Center FAQ
Q: Do I need a TikTok Ads Manager account to use the Creative Center?
A: No, you don't need an account to get started. The Creative Center is open to everyone, and most of its features can be accessed without needing to log in. You can browse top ads, explore trends, and freely pull for creative inspiration. The only time you’ll need Ads Manager access is if you want to use more advanced tools, like managing ad assets or running detailed performance analyses. For general research and idea gathering, you won’t need any extra setup.
Q: Are the ads shown based on organic posts or paid campaigns?
A: Every ad in the Top Ads Dashboard comes from a paid campaign that was run through TikTok Ads Manager. These are not organic posts or unpaid content; rather, they are actual performance-driven ads that brands and advertisers invested money into. This means the ads you're reviewing were designed with specific goals in mind, like driving clicks, conversions, or engagement, and were measured based on real campaign results. When you're analyzing them, you’re looking at creative strategies that were built for performance. These will give you much more actionable and adaptable insights than you’d get from simply studying viral organic content (even though this organic content is likely a derivative of the core actionable and adaptable insights).
Q: How often is the data updated?
A: TikTok updates Top Ads and Trend data frequently—usually every 24 to 48 hours. This ensures you're seeing real-time creative shifts.
Q: Can I trust the metrics shown?
A: Yes. Metrics like CTR, conversion rate, and view time are pulled directly from TikTok’s campaign data.
TikTok Use Cases for Creatify
People frequently use Creatify to generate winning ads for their TikTok ad campaigns. Learn more about the TikTok use cases on Creatify AI.
Create More Winning Ads with Creatify and the TikTok Creative Center
The TikTok Creative Center gives you all the data you truly need. But if you don’t act, that data is essentially worthless.
At Creatify, we help you turn your insights into real, high-performing ads—quickly, easily, efficiently. You don’t need a big team; you can do it all alone. With our AI Avatars, advanced script generators, and URL-to-Video tools, you can go from identifying an exciting trend to launching a full campaign, all in the same day.
The TikTok Creative Center is a great resource. With the addition of Creatify, your ads will receive a powerhouse of support. Do you want your ads to win? Try Creatify.
The TikTok algorithm moves fast. With such rapid changes and resets, it’s important to keep up. Often, it is the brands that move and react quickly that end up winning in the end. So, whether you’re an ad agency responsible for scaling multiple clients, or a founder launching a product you’ve been dreaming about for a long time, it’s important to stay at the forefront of all these changes. Data speaks. Creative insight informs.
The demands on every brand, founder, and marketer are intense. Luckily, there are tools to help you with this. Enter: the TikTok Creative Center.
What is the TikTok Creative Center, you ask? It’s essentially TikTok’s official toolkit for advertisers and creators. The TikTok Creative Center analyzes both your ads and other high-performing ads of the moment. It studies what’s working and what’s not working. It identifies trends, and sometimes predicts them. From this information, it even creates dependable, high-performing models that other creators can use and emulate.
Here at Creatify, we can help you take it even further—truly to the next level. Our AI video ad generation tools help brands create the best ads within their budget. The combination of our video automation tools and the TikTok Creative Center is incredible; your depth of insights and competitive edge will grow tremendously.
This article breaks down exactly how to use the Creative Center for product research, trend detection, ad inspiration, and more. We’re here for you and your ad journey. Together, let’s move towards success.
Are you interested in learning more about the Creative Center? Do you want to learn how to use it? Do you want to understand the truths behind what makes a successful ad? This article will cover these topics in depth.
The Creatify Team is here for you and your ad journey. Together, let’s move upward.
What Is the TikTok Creative Center?
The TikTok Creative Center allows advertisers and creators to analyze data around ad performance, trends, hashtags, audio, and more. It’s free and accessible to anyone. It’s both a tool and a control panel of sorts—with it, you can understand the kind of content that is resonating with TikTok users at the moment. It’s the kind of tool that’s essential in 2025.
When we say it’s truly accessible to anyone, we mean it. You may ask, how so? You don’t even need to log in to your TikTok account to use most of the Creative Center features, let alone create an official TikTok account. Even when using the Creative Center as a guest, you can run TikTok ads and study trends and data. The dashboard is fully accessible to anyone who visits the website.
With the dashboard, you will be able to get a clear view of which ads are performing the best on TikTok right now. You will also get a better sense of industry benchmarks, and what kind of creative content is trending—both in your industry, and in different regions of the world. The dashboard’s range of creative tools includes things like AI-driven ad script generators and preview editors.
If you’re a marketer looking to get acquainted with the platform, this is the place to be. Knowing the TikTok Creative Center is like taking a magnifying glass to the campaign strategies of your top competitors. It doesn’t matter where you are—the United States, or anywhere else. The Creative Center works globally. To learn, read on.
How to Use the TikTok Creative Center to Your Advantage
To get started, head on over to TikTok Creative Center. .
Once inside, you’ll find multiple drop-down sections: Inspiration, Trends, and Creative Tools.
Under these three drop-down sections, you’ll find a plethora of useful tools. These tools include things like Top Ads, Keyword Insights, Trends Overview, Script Generator, and Symphony Assistant. Of course, there are many more—visit for yourself to browse and find out. Each tool is designed to give you a different kind of insight.
For example, the “Top Ads” page allows you to browse real TikTok ads that have high engagement. Other useful information, such as number of likes and click-through-rate (CTR), is also provided. You can sort these ads by objective (conversions, reach, audience retention). It’s also possible to filter by country or industry.
These clips don’t need to be treated as just viral clips—they can be a resource for study. You can reverse-engineer successful ad formats; for example, if you notice that beauty ads that incorporate a “point-of-view” style intro and natural lighting are doing well, you could incorporate the same into your own ads. You could also replicate the tone of your videos and the kind of product photos. For a polished, scroll-stopping finish, consider running those images through a professional product photo editing service before you start cutting your TikTok ads—crystal-clear visuals convert better and keep viewers watching to the call-to-action. Instead of guessing in the dark, you can base every creative decision on data that’s been proven.
With Creatify, you can test different models with our AI Avatars, finding the best kind of representative for your brand or product. And this information would come from the lessons learned from the “Top Ads” page. The “Top Ads” page is personalizable to become what is most helpful to you and your advertising goals.
On the other hand, the “Trends Overview” section is useful at a more general, informational level. You can see the analytics of the most-trending hashtags, songs, creators, and videos. You can track which hashtags, songs, creators, and videos are trending across various regions and time frames (7 to 30 days). You can track long-term growth changes, and also shorter-term trends that are having a moment. Both are important, and the TikTok Creative Center can help you understand growth rate, engagement stats, and longevity.
Again, Creatify will help you turn your idea into a completed video, with visuals, voiceovers, and product showcases. You can act without needing to wait on agencies or editors.
If you choose to pair the information from TikTok Creative Center with Creatify’s video generation tools, your ads will reach new heights. You could go from an idea to a published campaign in less than an hour—all on your own, without needing to hire an expensive advertising agency.
Find Creative Inspiration Using the Education Center
There may be times where your well of inspiration has dried up, and you have to look outwards to get a spark for your next ad campaign. The TikTok Creative Center provides ample resources for that.
The “Education” section in particular might be very useful to you and your company. Under three sections titled “Creative Tips Finder,” “Creative Strategies,” and “Creative Expert Courses,” you can learn the foundations of what makes a successful TikTok video. The page also provides perspective on topics such as budgeting, restricted content, functionality, ad formats, and video hooks. There are step-by-step tutorials and industry-specific strategy guides.
If you want to learn more, you can register for the free TikTok Academy course. As a student at TikTok Academy, you can learn about the platform in depth and figure out the best way to make the most of your ad campaigns—while gaining new creative inspiration as well. Quizzes and video modules will keep you accountable as a student, ensuring that you make the most of your learning.
After learning the frameworks through the TikTok Creative Center’s Education Center, you can use Creatify to bring the lessons you’ve learned to life. Thanks to the diverse ads that Creatify can generate, A/B testing becomes easy, and it is possible to test run everything you learned from the Education Center.
Explore Major TikTok Trends Inside the TikTok Creative Center
It’s true that TikTok sets the speed of trends and cultural changes. The difference of knowing what’s trending versus not knowing what’s going on can make or break your campaign.
Under the “Trends” dropdown, there are options to learn more about the hashtags, songs, and creators that are hot at the moment—each of which provides useful information for any brand or marketer.
For instance, the Hashtags page (pictured below) allows you to sort by industry and time range. It shows the arc of the trend’s growth, and provides the option to investigate deeper analytics for a more comprehensive understanding of the trend and its market. With these options, you can find the personalized hashtag that would best belong in your advertising videos.
The Songs page (pictured below) provides similar information as the Hashtags page. Though there is no industry filter, you can select a checkbox that says “Approved for business use,” which removes the occasional complications of finding appropriate music for videos. You can also see which songs are latest and hottest, and use them before people tire of them.
Finally, the Creator page (pictured below) gives you an overview of the most popular content creators of the moment. It tracks follower count and total likes, and it reveals a preview of the kind of content the creator produces.
You can also filter by the audience region and follower count. Filtering by audience region will be helpful with more targeted ad campaigns, and filtering by follower count may help when deciding which creators to work with—especially for budgeting reasons.
Script Generator of TikTok Creative Center
The Creative Center offers even more tools that help you with the actual construction of your ads. These can be found under the “Creative Tools” dropdown. These tools go beyond the objective research of the TikTok Creative Center and are much more personal, interactive, and direct.
One such tool is the Script Generator (pictured below). With the Script Generator, you can select the industry you belong in, after which you write in your product name and product description. Once you click “Generate scripts,” you receive script results, with the option to generate more. The scripts are divided into three parts: the hook, the scene, and the call to action. This pre-structured script makes it easy to understand the flow of the generated script, if you were to use it.
In the advanced settings of the script generator, you have the option to select the video format, insert key words (up to five), and set a duration. The video format selections are computer graphics infused video, video with green-screen background, and multi-scenario product showcase; the duration selections are short (15-30 seconds) and long (31-60 seconds). The customization options make the script generator tool of TikTok Creative Center a more usable and applicable function. They are particularly useful for those who are beginners or are struggling in a creative rut.
With Creatify, you can take your script to the next level. Creatify’s script generators allow you to insert pauses and pronunciations, in addition to the features available in TikTok Creative Center. You can also select the gender of the voice and the style of the text as it appears in the video. Creatify has text-to-speech voiceover capabilities in 29 languages, including English, Chinese, Hindi, Spanish, and Arabic. With the additional AI Avatar capabilities, Creatify is a truly versatile script generation partner—one that can be ideally tailored to your brand.
Grow and Learn from the Top Products of the TikTok Creative Center
The “Top Products” page of the TikTok Creative Center is a unique place where you can compare not specific ads or hashtags with one another, but entire industries. From perfume to earphones/headphones to household cleaners, the Top Products page gathers data on many industries and directly compares these pieces of data with one another.
The data is presented in a clean and easy-to-read chart. The categories in the columns include Popularity (“the number of ad creatives featuring this product or subcategory”), Popularity change (“The difference in number of ad creatives featuring this product or subcategory over the period you selected”), CTR, CVR, CPA, Cost, Likes, Shares, Comments, Impressions, and 6s View Rate.
So much useful data! Especially for brands that are considering expanding into other product areas, these ad statistics will help them strategize their next ad campaign. They can also select to view the data by country, product categories (Fashion Accessories, Furniture, etc), and time period. The specificity of data will be incredibly helpful for a marketer of any industry.
Other Ways to Use the TikTok Creative Center to Find Winning Products
An often overlooked feature of the TikTok Creative Center is the ability to unearth emerging product trends—especially those that slip below the radar. But you can find these trends by:
Navigate to the “Top Ads” page (under “Inspiration”)
Set the Industry filter to “Other” and the Objective filter to “Conversions”
Select your region of preference (your target audience)
From these results, analyze which types of physical or digital products are receiving high CTRs and retention rates!
What you’ll find is the viral gadgets or beauty items that haven’t saturated the market yet. If you’re looking to enter a particular industry or market, this can be your easy way in—by following an under-the-radar trend.
Once you identify a product you’d like to create or study, you can go to Creatify and drop the URL to the product. Creatify’s URL-to-Video tool will help you to generate a talking head AI Avatar video in minutes. You can make the style similar to the successful ones seen in the TikTok Creative Center.
How to Find Video Ad Trends Using the TikTok Creative Center
To uncover the patterns in TikTok ads that are truly effective, you can start by opening the Top Ads dashboard. From there, go to Metrics View—this will give you a deeper, more performance-focused look at the ads. In Metrics View, you can sort and filter ads based on key performance indicators like 6-second watch rate, click-through rate (CTR), and conversion rate. By analyzing the top-performing ads through these specific metrics, you'll be able to spot trends. You’ll also understand what creatives and hooks are resonating with viewers, and from here, gather inspiration as you seek to optimize your own campaigns.
Don’t just settle for picking the single top-performing ad — instead, take the time to study a group of the top 5 to 10 ads in your category. Look closely for common patterns or creative elements that show up again and again. Are the creators speaking directly into the camera to create a personal, authentic feel? Does the call to action (CTA) consistently appear within the first 7 seconds to capture attention early? Are the ads relying heavily on humor, creating a sense of urgency, or tapping into emotional storytelling to drive action? From these observations, you will gain valuable insight into what’s currently experiencing success on TikTok. With this information, you can craft ads that are built to not just create, but also perform—and do it well.
You can take everything you’ve learned from your ads analysis on TikTok Creative Center and incorporate it into your ad generation at Creatify. You can insert key moments into your video flow and experiment with different CTA styles to test what produces the best results. You can also experiment with different editing templates that mirror the pacing, structure, and energy of the most successful ads on TikTok.
Regardless of what your advertising goals are, Creatify has the tools to help you work faster and with less guesswork.
How to Use the TikTok Creative Center to Discover Audio Trends
In TikTok, the audio is more than the background of a video. It’s a piece of data that drives discovery. This is how it works:
Go to Trend Discovery > Songs. From there, explore which tracks are climbing in popularity
You can filter by country and scroll through the top-used songs over the last 7 or 30 days.
TikTok also shows the total number of videos using that sound, growth rate, and average engagement. When you spot a rising audio trend, you can incorporate similar sounds into your own videos and become part of the trend.
This includes your Creatify videos. If you're using commercial sounds (for paid ads), Creatify can help you select royalty-free alternatives that match the vibe and energy of the trending audio track, while staying aligned with your brand image. This is so that your ads can feel native to your own feed. You don’t want to create content that feels repurposed from other platforms.
How to Save and Download Ads from the TikTok Creative Center
When you come across a TikTok ad that you want to study more closely or keep as a reference for future projects, it’s important to save it the right way. Properly saving high-performing ads ensures you can easily revisit them later for inspiration. When you revisit these saved ads, you can analyze their structure and techniques in detail and also share them with your team when brainstorming new creative ideas. Having an organized library of reference ads can be a huge advantage when you're planning campaigns or refining your creative strategy.
Every ad inside the Creative Center’s Top Ads Dashboard comes with a share button (a small arrow icon). If you click the button, you’ll get the option to copy the link or share it with another device.
It’s important to note that the TikTok Creative Center doesn’t allow direct downloading of videos from the platform. But this is a clever alternative workaround:
Copy the ad link and open it in a new browser.
Use a screen recording tool to capture the video at full resolution. Some examples of screen recording tools are Loom and OBS Studio. You can also use your phone’s built-in recorder.
Save the file and tag it properly (ex: "Beauty - Hook Example - May 2025"). Then, store it in a swipe file.
At Creatify, we highly recommend taking the time to build your own personal “Winning Ads Vault.” We also recommend that you organize it thoughtfully into categories like hook type, niche or industry, and call-to-action (CTA) style. Having a well-structured vault makes it much easier to quickly reference your pool of proven ad examples whenever you're brainstorming new ad concepts or looking for fresh inspiration. This practice can also be incredibly useful when you train AI models for your next batch of campaigns; your outputs will be informed by real-world performance data and creative best practices. Over time, this collection will speed up your workflow and sharp-tune your creative impulses. This will give you a serious edge over your competitors when it comes to producing high-converting, high-quality ads.
TikTok Creative Center FAQ
Q: Do I need a TikTok Ads Manager account to use the Creative Center?
A: No, you don't need an account to get started. The Creative Center is open to everyone, and most of its features can be accessed without needing to log in. You can browse top ads, explore trends, and freely pull for creative inspiration. The only time you’ll need Ads Manager access is if you want to use more advanced tools, like managing ad assets or running detailed performance analyses. For general research and idea gathering, you won’t need any extra setup.
Q: Are the ads shown based on organic posts or paid campaigns?
A: Every ad in the Top Ads Dashboard comes from a paid campaign that was run through TikTok Ads Manager. These are not organic posts or unpaid content; rather, they are actual performance-driven ads that brands and advertisers invested money into. This means the ads you're reviewing were designed with specific goals in mind, like driving clicks, conversions, or engagement, and were measured based on real campaign results. When you're analyzing them, you’re looking at creative strategies that were built for performance. These will give you much more actionable and adaptable insights than you’d get from simply studying viral organic content (even though this organic content is likely a derivative of the core actionable and adaptable insights).
Q: How often is the data updated?
A: TikTok updates Top Ads and Trend data frequently—usually every 24 to 48 hours. This ensures you're seeing real-time creative shifts.
Q: Can I trust the metrics shown?
A: Yes. Metrics like CTR, conversion rate, and view time are pulled directly from TikTok’s campaign data.
TikTok Use Cases for Creatify
People frequently use Creatify to generate winning ads for their TikTok ad campaigns. Learn more about the TikTok use cases on Creatify AI.
Create More Winning Ads with Creatify and the TikTok Creative Center
The TikTok Creative Center gives you all the data you truly need. But if you don’t act, that data is essentially worthless.
At Creatify, we help you turn your insights into real, high-performing ads—quickly, easily, efficiently. You don’t need a big team; you can do it all alone. With our AI Avatars, advanced script generators, and URL-to-Video tools, you can go from identifying an exciting trend to launching a full campaign, all in the same day.
The TikTok Creative Center is a great resource. With the addition of Creatify, your ads will receive a powerhouse of support. Do you want your ads to win? Try Creatify.
