What is a Target Audience?
A target audience is the specific group of people your brand is aiming to connect with. This attempt is usually done with a curated message through a marketing campaign or product launch.
Who consists of your target audience, you ask? The answer has to do with values: your target audience will be made of the people who connect with the values presented by your brand. This may appear in the form of interest in your brand’s offerings, or simply resonating with the brand message, and this will lead to a conversion into an intended action: something like making a purchase, watching a full video ad, downloading your brand’s app, or subscribing to your newsletter.
This is the goal of any company, and so knowing your target audience—and knowing how to appeal to this target audience once you’ve identified it—will be important in scaling your business, and creating a strong business strategy!
Why should you identify your target audience?
Your target audience becomes the people who matter most. It’s important that you know who these people are, because you want to create content that speaks directly and personally to them. Strong business strategy is not about casting a wide net! It’s about reaching the right people, with the right message, and at the right time. You’re not guessing in the dark. You know who your people are, and what they want.
We live in an age where attention is one of the most valuable forms of currency. Identifying your audience through random guessing doesn’t work anymore—you have to know your audience. Think of the most successful brands we have today—none of them leave their brand messaging up to chance. With a mix of data and creative power, they figure out exactly who they’re talking to and what they want to say to them.
Every audience has particular behaviors, preferences, motivations, and aversions—and here, deep understanding is key. Once they know, they can craft functional messages—ones that are tailored, natural, and relevant. It’s easy to feel generic, and it’s easy to feel forced. The sweet spot is somewhere in the middle, and it’s best found with contextual knowledge.
What can you take from this? It’s not just a win for the right people who get what they want. It’s also a win for your business. And, another win of no small importance: a community is formed.
Use Creatify to Create Video Ads for Your Target Audience
Here, you can consider Creatify. We make the entire process of finding target audiences much easier—even simpler. We provide audience insights and transform them into video ads, without long lead times or extravagant production costs. You’ll move quickly. You’ll know what you need to know about your target audience, and you will be able to create content that your target audience will love.
Maybe you’re testing new messaging. Or maybe you want to try out an overall new concept. Both will be important in finding your target audience. And Creatify will give you the tools to act fast and stay relevant. Produce content that your target audience will actually connect with.
Target Market vs. Target Audience: What’s the Difference?
Target market. Target audience. It’s easy to mix the two up. But there’s a difference. Knowing the difference between your target market and your target audience will help you craft more effective campaigns. So here’s a good way to think about it:
What is a Target Market?
Your target market is the full spectrum of potential customers who fall within your brand’s general fit. It’s the broader landscape of people who could benefit from your brand’s product or service. The key difference is that it’s not narrowed down to a specific campaign or message. The target market is typically defined by broader characteristics such as age range, geographic location, income level, lifestyle interests, or industry.
You can think of your target market as your brand’s starting point. It’s the total pool you may potentially choose and narrow down from. They may or may not know what their needs or desires are—and the fact that your offerings overlap with these. It’s important to understand your target market because it helps shape your overall business and marketing strategy. It’s important in the initial stages, guiding everything from product development to positioning and selecting your channel.
What is a Target Audience?
Your target audience, on the other hand, is the specific group of people you’re aiming to reach with a particular message, campaign, or piece of content. It’s a more focused subset—and a more intentional subset—of the broader market.
Your target audience is chosen for its more specific traits, such as current behaviors, browsing history, frequent platforms, interests, and purchase intentions. This is in comparison to the overall market, which is defined by more general traits. Your target audience is more likely to engage—and take action. It’s important to focus on your target audience. By prioritizing the interests of this group, you can tailor your creative strategy to their reception; speak directly to what matters most to them. The result will be a more relevant and effective campaign.
Let’s look at a hypothetical example. A skincare brand might have an overall target market of “women between the ages of 20-40 who care about the clean beauty aesthetic.” But if the skincare brand is running a retargeting campaign for their signature vitamin C serum, the target audience might narrow down to “women between the ages of 25-30 who visited the product page but did not purchase the product.”
Both of these—the target market, and the target audience—are important. The target market helps to define your overall strategy, whereas the target audience guides the actual creative execution.
If you can truly understand both, you will not only get an advantage over your competitors in your knowledge of the industry—you’ll also write creative briefs that are smarter and more focused. Better results.
Understanding Primary and Secondary Target Audiences
Now that the differences between a brand’s target market and target audience have been established, it’s important to note that a brand doesn’t have just one target audience! Most brands cater to multiple types of customers. This is where the concept of the primary audience and the secondary audience comes into play.
What are the primary audience and secondary audience? Understanding both of these groups allows you to create campaigns that perform well in the short-term and continue on with momentum in the long-term. Your messaging will gain both precision and impact.
Primary Target Audience
Your primary audience is the core group your campaign is built around. They are the people you most want to reach. They’re also the people who are most likely to take the action you intended in the timeframe you want them to. Such actions can be making a purchase, signing up for a service, clicking on a button. Your primary audience is the heart of your messaging and your creative strategy.
The actions and behavior of your primary audience often is what drives your performance benchmarks. This means that how they respond often becomes the measurement of the success of your campaign. So when you think about who your content is speaking to, the first and foremost answer should be your primary audience. They are your most immediate opportunity for results.
Secondary Target Audience
Your secondary audience plays a supporting role, but this doesn’t make them unimportant. Often, their role is strategic; they may be influencing the decisions of your primary audience, sharing content, or spreading brand awareness. They have a voice in the conversation and sway. They may be friends, family members, colleagues, and casual browsers who are less likely to take action now but may take action sometime later—future conversions. Secondary audiences are worth a brand’s attention, very much so.
Your secondary audience has the potential to become a primary audience once they do move over into the realm of conversions. This becomes even more possible if they continue to engage with the content. If your brand acknowledges and speaks to this group of people, you’re investing in your brand’s long-term growth and looking ahead to the different forms of influence beyond what’s currently on the table right now.
Let’s look at a hypothetical example. A software company may currently have a primary audience of CTOs because they are the people of authority who make decisions about which purchases to approve and which purchases to forgo.
But the marketers who know better know it doesn’t end here; even if CTOs are the primary audience, they are not the only people marketers should be appealing to. For instance, IT managers often play a key role in their companies, researching various different options and influencing what the final calls are. If your campaign overlooks these important people in the peripheries, you will inevitably miss out on valuable opportunities, and the buying process will slow down.
That’s why it’s important to tailor your message to multiple tiers of your audience—and that’s exactly where Creatify comes in. With our platform, you can quickly generate multiple video ad variations designed to resonate with different audience segments, all from a single script or even just a URL.
We at Creatify can help. With Creatify, you can quickly generate multiple video ad variations. Each variation will resonate with a different audience tier. Your videos can be generated from a single source script, or even just a URL to your product or service.
You may be appealing to executives. Maybe they’re implementers, or maybe you’re trying to reach end users. Whoever your goal recipients are, Creatify makes it easy to adapt your message accordingly, without multiplying the amount of effort needed.
When you account for both your primary and secondary audiences, you invest more into your brand’s long-term future. Today is not the only time that matters; it’s not just about who’s buying today—but also about who’s listening and sharing today, and who may be listening and sharing after that. Gradually, the pool of interest will grow—if you create the space for it to do so.
Long-view thinking will make a difference in how your campaigns perform.
14 Types of Target Audiences
We’ll go over 14 different ways you can segment your audience. Knowing who you're talking to—and how to group them—makes it easier to craft messages. Once you identify the segmentation type (or types) of your audience, you will get a clearer sense of your strategy, and the terms with which to define it. Every piece of information is just a step closer to connecting with your audience.
Here are some of the most common and effective ways to segment your audience:
Demographic – This is a segment based on basic identifiers like age, gender, education level, or income. Often the first layer of segmentation, the demographic grouping helps establish the broad relevance across your audience.
Psychographic – This is a segment that dives deeper into personality traits such as values, interests, beliefs, attitudes, and lifestyle choices. It’s great for aligning your brand message with a personal identity that is created around these traits.
Behavioral – This segment is focused on how people interact with your brand or category. Purchase history, engagement patterns, and loyalty behavior are all relevant here.
Geographic – This segment is based on physical location, such as city, region, country, or even climate zone. It’s ideal for location-specific offers. There are even sometimes some cultural nuances that become relevant only for certain geographic audiences.
Contextual – This segment tailors messages based on the platform, surrounding content, or the environment in which the ad is consumed. TikTok, LinkedIn, Meta, etc. For example, what works on TikTok may not work so well on LinkedIn!
Technographic – This segment is focused on technology use: devices, operating systems, apps, or software. It’s particularly useful for tech brands or mobile-first ad campaigns.
Generational – This segment recognizes the unique preferences and communication styles of Boomers, Gen X, Millennials, Gen Z, etc. It could be thought of as a subset of the demographic segment.
Life Stage – This segment tailors content to where someone is in their life journey. Students, new parents, empty nesters, and retirees all have different needs and mindsets. Your brand may be appealing to an audience that consists mostly of a specific life stage.
Transactional – This segment explores the differentiation between loyal repeat customers and one-time shoppers. Each group responds to different messaging and incentives—and therefore the way these audiences are classified and approached will also be different.
Needs-Based – This segment is centered on what the customer is trying to solve or experience—what their need is. Their need may be convenience, luxury, speed, or something else.
Channel-Based – This segment focuses on the various demands of different content channels, such as TikTok, Instagram, YouTube, email, or podcasts. Knowing where your audience lives online gives you the opportunity to meet them there. Your bond will be all the closer for it.
Interest-Based – This segment targets interests: hobbies, passions, and niche communities your audience members are part of. Examples of such communities include gamers, fitness fans, pet lovers, sustainability advocates—or quite literally anything else! It’ll probably be directly or tangentially related to your brand’s offerings and/or values.
Professional – This segment identifies audiences by career-related attributes—things like industry, job role, or seniority. These attributes are important for B2B marketing and professional services.
Intent-Based – This segment identifies users by the intentions they exhibit and express at that moment. Are they actively researching your brand, comparing your brand with another, or showing signs of being ready to convert? Whatever it is, you can serve them the right message, at the right moment.
Using your audience segment types allows you to be more thoughtful about people’s motivations and needs. This results in relevant and memorable ads. If you layer these segments together, you can create something truly impactful.
14 Target Audience Example Types to Guide Your Strategy
To put the theory into practice, here are target audience examples that match the types above:
Demographic Example: Men aged 40–55 earning over $100K
Perfect for: a luxury watch brand promoting timeless design and craftsmanship.
Psychographic Example: Minimalists who value quality over quantity
Perfect for: a high-end home goods company that sells durable, stylish furniture.
Behavioral Example: Users who clicked on a product demo but didn’t sign up
Perfect for: a SaaS platform with testimonial-based ads or a limited-time offer.
Geographic Example: Customers in NYC during the winter season
Perfect for: a local apparel brand pushing cold-weather gear or a convenient delivery service during bad weather.
Contextual Example: Readers of finance blogs
Perfect for: a personal finance app running native-style display ads alongside helpful articles about saving or investing.
Technographic Example: Android users browsing via mobile
Perfect for: mobile-first brands looking to promote Android-exclusive features or experiences.
Generational Example: Gen Z teens interested in skincare
Perfect for: a beauty brand using TikToks to showcase their most trending products and tutorials.
Life Stage Example: First-time homebuyers aged 30–40
Perfect for: mortgage lenders or home insurance companies with suggestions for tools and other incentives.
Transactional Example: Weekly grocery app shoppers
Perfect for: upselling new product bundles, loyalty perks, or limited-time seasonal promotions.
Needs-Based Example: Busy parents looking for quick 15-minute recipes
Perfect for: a meal kit brand offering quick-prep dinners and snack ideas that work well with parents dealing with hectic family routines.
Channel-Based Example: TikTok users who follow health influencers
Perfect for: a wellness brand promoting functional beverages, supplements, or fitness tools through content that follows the style of their favorite influencers.
Interest-Based Example: Hobbyist photographers
Perfect for: a camera gear company or editing app looking to highlight new features, community tips, or tutorials.
Professional Example: HR managers in SaaS companies
Perfect for: B2B platforms that streamline hiring, onboarding, and internal communication workflows.
Intent-Based Example: People searching “best running shoes for flat feet” on the internet
Perfect for: a shoe brand that uses product comparison ads and landing pages that have been optimized for conversion.
Each of these examples can spin off into content tailored to the specific audience—the people’s mindset and journey.
How to Identify Your Target Audiences—Effectively, Correctly
Data will get you started on finding your ideal audience. But, ultimately, what matters is that you connect and lead with empathy. There are many ways to do this wrong, but there are also many ways to do this right. Here are some of our tips:
Start with what you know
Examine your current customer base. Who buys from you the most? What do your best customers have in common? This initial information is critical in getting you started on the journey to identify your target audiences.
Study the analytics
You’ve heard of them: Google Analytics, Meta Audience Insights, Hotjar, and Shopify. Use these tools to spot behavior trends and demographic patterns.
Create detailed personas (character profiles)
Think of personas as mini character profiles. Almost as though you’re creating fictional characters, come up with names, jobs, goals, and fears. The more real they feel, the more focused your messaging becomes—even if these people are imaginary.
Directly communicate with your audience
Surveys, polls, and even DMs can reveal insights that data can’t. Try asking: “What made you choose us?” Or you can even ask: “What almost stopped you from choosing us?” Lots of useful information will emerge from this.
Use AI to segment and scale
This is where Creatify comes in. Our tools don’t just create video ads. They will align your creative strategy with the different audience types you’ve targeted, through AI-powered customization.
The better you understand your audience, the more relevant—and profitable—your messages will be.
Target Audience Examples from Real Brands (Glossier, Peloton, etc)
For inspiration: let’s take a look at how some well-loved brands are finding their target audiences.
These examples show how smart audience segmentation, paired with thoughtful creative efforts, can make your message feel personal, even when it’s delivered at scale to lots and lots of people.
Glossier:
This beauty brand is a great example of psychographic targeting. Glossier speaks directly to beauty minimalists and skincare-fanatic shoppers. They know their audience cares more about healthy skin and looking authentic than donning full-glam looks.
Their tone, effortlessly casual and community-oriented, resonates with young women who, rather than following high-maintenance beauty standards, prefer realness. From clean packaging to conversational copy, everything is aligned with their audience’s lifestyle and beauty values.
Peloton:
Peloton excels at life stage targeting by tailoring its campaigns to its wide variety of audiences, which includes busy professionals, new parents, and active retirees. The brand understands that each life stage comes with different fitness goals, time constraints, and motivators. The one thing that brings everyone together is that they want to become healthier.
As a result, their ads are never one-size-fits-all. Instead, the messaging and visuals shift to reflect the audience consuming said messaging. Consequently, the offer feels more personalized and encouraging.
Spotify:
Spotify’s annual “Wrapped” campaign is an excellent example of behavioral targeting. The entire “Wrapped” campaign is built around individual user behavior—their most listened-to songs, artists, and genres. In this way, Spotify turns data into fun and shareable content.
Even though it’s automated at a massive scale, Spotify Wrapped feels very personal. And that’s the magic of it. All Spotify does is reflect its users’ habits back at them. But they do it in an engaging way, and in doing so, Spotify deepens the emotional connection and encourages brand loyalty with its audiences.
Ritual:
Ritual, a subscription-based vitamin company, excels at life stage and psychographic targeting. Their products are tailored to very specific life moments: prenatal, postnatal, teens, men, and women 50+. But they go deeper than just age or biology.
Their brand voice speaks to modern, health-conscious consumers who value transparency and science-backed ingredients. A minimalist design goes hand-in-hand with these values.
Rather than using the fear-based tactics that are all too common in the supplement industry, Ritual leans into empowerment and education. To the people who want to feel informed and in control of their health, this is very appealing.
ThredUP:
ThredUP, the online consignment and thrift store, is a strong example of interest-based and values-driven psychographic targeting. Their messaging speaks directly to eco-conscious shoppers who care about reducing waste and shopping sustainably.
They target fashion lovers who are budget-savvy and environmentally aware. Campaigns like “Fashion Footprint Calculator” or “Choose Used” help customers feel good about their purchases while aligning to their lifestyle and identity.
These brands prove that when you understand who you’re talking to—and craft content that meets them where they are and/or want to be—you build trust and drive action.
Improve Your Ads with Creatify
At Creatify, we help you take everything you’ve learned about your audience—their behaviors, interests, intent, and more—to create video ads that drive real results.
Whether you’re launching your first campaign or scaling a proven strategy, our platform is built to help you move fast, stay creative, and connect with the right people.
Here’s what you can do with Creatify:
Turn any URL into a custom video ad
Product page, landing page, or blog post. Whatever you have, Creatify can transform your existing content into something usable by your marketing team.
Use AI Avatars to deliver your message in multiple voices, tones, and languages
Speak directly to your audience in a way that feels native to them, whether the voice you’re going for is casual, professional, global, or niche. Easily swap voice styles to match the context or platform.
Split test creative variants across different audience segments
Quickly generate and test different versions of your ad, each tailored to a unique audience—by age, interest, platform, or behavior. With this info, you can learn what works best.
Analyze performance and audience insights
See which message connects best with which group. You can always be learning and optimizing with each campaign.
Your audience is evolving. Creatify will make it easier to build ads that actually work.
What is a Target Audience?
A target audience is the specific group of people your brand is aiming to connect with. This attempt is usually done with a curated message through a marketing campaign or product launch.
Who consists of your target audience, you ask? The answer has to do with values: your target audience will be made of the people who connect with the values presented by your brand. This may appear in the form of interest in your brand’s offerings, or simply resonating with the brand message, and this will lead to a conversion into an intended action: something like making a purchase, watching a full video ad, downloading your brand’s app, or subscribing to your newsletter.
This is the goal of any company, and so knowing your target audience—and knowing how to appeal to this target audience once you’ve identified it—will be important in scaling your business, and creating a strong business strategy!
Why should you identify your target audience?
Your target audience becomes the people who matter most. It’s important that you know who these people are, because you want to create content that speaks directly and personally to them. Strong business strategy is not about casting a wide net! It’s about reaching the right people, with the right message, and at the right time. You’re not guessing in the dark. You know who your people are, and what they want.
We live in an age where attention is one of the most valuable forms of currency. Identifying your audience through random guessing doesn’t work anymore—you have to know your audience. Think of the most successful brands we have today—none of them leave their brand messaging up to chance. With a mix of data and creative power, they figure out exactly who they’re talking to and what they want to say to them.
Every audience has particular behaviors, preferences, motivations, and aversions—and here, deep understanding is key. Once they know, they can craft functional messages—ones that are tailored, natural, and relevant. It’s easy to feel generic, and it’s easy to feel forced. The sweet spot is somewhere in the middle, and it’s best found with contextual knowledge.
What can you take from this? It’s not just a win for the right people who get what they want. It’s also a win for your business. And, another win of no small importance: a community is formed.
Use Creatify to Create Video Ads for Your Target Audience
Here, you can consider Creatify. We make the entire process of finding target audiences much easier—even simpler. We provide audience insights and transform them into video ads, without long lead times or extravagant production costs. You’ll move quickly. You’ll know what you need to know about your target audience, and you will be able to create content that your target audience will love.
Maybe you’re testing new messaging. Or maybe you want to try out an overall new concept. Both will be important in finding your target audience. And Creatify will give you the tools to act fast and stay relevant. Produce content that your target audience will actually connect with.
Target Market vs. Target Audience: What’s the Difference?
Target market. Target audience. It’s easy to mix the two up. But there’s a difference. Knowing the difference between your target market and your target audience will help you craft more effective campaigns. So here’s a good way to think about it:
What is a Target Market?
Your target market is the full spectrum of potential customers who fall within your brand’s general fit. It’s the broader landscape of people who could benefit from your brand’s product or service. The key difference is that it’s not narrowed down to a specific campaign or message. The target market is typically defined by broader characteristics such as age range, geographic location, income level, lifestyle interests, or industry.
You can think of your target market as your brand’s starting point. It’s the total pool you may potentially choose and narrow down from. They may or may not know what their needs or desires are—and the fact that your offerings overlap with these. It’s important to understand your target market because it helps shape your overall business and marketing strategy. It’s important in the initial stages, guiding everything from product development to positioning and selecting your channel.
What is a Target Audience?
Your target audience, on the other hand, is the specific group of people you’re aiming to reach with a particular message, campaign, or piece of content. It’s a more focused subset—and a more intentional subset—of the broader market.
Your target audience is chosen for its more specific traits, such as current behaviors, browsing history, frequent platforms, interests, and purchase intentions. This is in comparison to the overall market, which is defined by more general traits. Your target audience is more likely to engage—and take action. It’s important to focus on your target audience. By prioritizing the interests of this group, you can tailor your creative strategy to their reception; speak directly to what matters most to them. The result will be a more relevant and effective campaign.
Let’s look at a hypothetical example. A skincare brand might have an overall target market of “women between the ages of 20-40 who care about the clean beauty aesthetic.” But if the skincare brand is running a retargeting campaign for their signature vitamin C serum, the target audience might narrow down to “women between the ages of 25-30 who visited the product page but did not purchase the product.”
Both of these—the target market, and the target audience—are important. The target market helps to define your overall strategy, whereas the target audience guides the actual creative execution.
If you can truly understand both, you will not only get an advantage over your competitors in your knowledge of the industry—you’ll also write creative briefs that are smarter and more focused. Better results.
Understanding Primary and Secondary Target Audiences
Now that the differences between a brand’s target market and target audience have been established, it’s important to note that a brand doesn’t have just one target audience! Most brands cater to multiple types of customers. This is where the concept of the primary audience and the secondary audience comes into play.
What are the primary audience and secondary audience? Understanding both of these groups allows you to create campaigns that perform well in the short-term and continue on with momentum in the long-term. Your messaging will gain both precision and impact.
Primary Target Audience
Your primary audience is the core group your campaign is built around. They are the people you most want to reach. They’re also the people who are most likely to take the action you intended in the timeframe you want them to. Such actions can be making a purchase, signing up for a service, clicking on a button. Your primary audience is the heart of your messaging and your creative strategy.
The actions and behavior of your primary audience often is what drives your performance benchmarks. This means that how they respond often becomes the measurement of the success of your campaign. So when you think about who your content is speaking to, the first and foremost answer should be your primary audience. They are your most immediate opportunity for results.
Secondary Target Audience
Your secondary audience plays a supporting role, but this doesn’t make them unimportant. Often, their role is strategic; they may be influencing the decisions of your primary audience, sharing content, or spreading brand awareness. They have a voice in the conversation and sway. They may be friends, family members, colleagues, and casual browsers who are less likely to take action now but may take action sometime later—future conversions. Secondary audiences are worth a brand’s attention, very much so.
Your secondary audience has the potential to become a primary audience once they do move over into the realm of conversions. This becomes even more possible if they continue to engage with the content. If your brand acknowledges and speaks to this group of people, you’re investing in your brand’s long-term growth and looking ahead to the different forms of influence beyond what’s currently on the table right now.
Let’s look at a hypothetical example. A software company may currently have a primary audience of CTOs because they are the people of authority who make decisions about which purchases to approve and which purchases to forgo.
But the marketers who know better know it doesn’t end here; even if CTOs are the primary audience, they are not the only people marketers should be appealing to. For instance, IT managers often play a key role in their companies, researching various different options and influencing what the final calls are. If your campaign overlooks these important people in the peripheries, you will inevitably miss out on valuable opportunities, and the buying process will slow down.
That’s why it’s important to tailor your message to multiple tiers of your audience—and that’s exactly where Creatify comes in. With our platform, you can quickly generate multiple video ad variations designed to resonate with different audience segments, all from a single script or even just a URL.
We at Creatify can help. With Creatify, you can quickly generate multiple video ad variations. Each variation will resonate with a different audience tier. Your videos can be generated from a single source script, or even just a URL to your product or service.
You may be appealing to executives. Maybe they’re implementers, or maybe you’re trying to reach end users. Whoever your goal recipients are, Creatify makes it easy to adapt your message accordingly, without multiplying the amount of effort needed.
When you account for both your primary and secondary audiences, you invest more into your brand’s long-term future. Today is not the only time that matters; it’s not just about who’s buying today—but also about who’s listening and sharing today, and who may be listening and sharing after that. Gradually, the pool of interest will grow—if you create the space for it to do so.
Long-view thinking will make a difference in how your campaigns perform.
14 Types of Target Audiences
We’ll go over 14 different ways you can segment your audience. Knowing who you're talking to—and how to group them—makes it easier to craft messages. Once you identify the segmentation type (or types) of your audience, you will get a clearer sense of your strategy, and the terms with which to define it. Every piece of information is just a step closer to connecting with your audience.
Here are some of the most common and effective ways to segment your audience:
Demographic – This is a segment based on basic identifiers like age, gender, education level, or income. Often the first layer of segmentation, the demographic grouping helps establish the broad relevance across your audience.
Psychographic – This is a segment that dives deeper into personality traits such as values, interests, beliefs, attitudes, and lifestyle choices. It’s great for aligning your brand message with a personal identity that is created around these traits.
Behavioral – This segment is focused on how people interact with your brand or category. Purchase history, engagement patterns, and loyalty behavior are all relevant here.
Geographic – This segment is based on physical location, such as city, region, country, or even climate zone. It’s ideal for location-specific offers. There are even sometimes some cultural nuances that become relevant only for certain geographic audiences.
Contextual – This segment tailors messages based on the platform, surrounding content, or the environment in which the ad is consumed. TikTok, LinkedIn, Meta, etc. For example, what works on TikTok may not work so well on LinkedIn!
Technographic – This segment is focused on technology use: devices, operating systems, apps, or software. It’s particularly useful for tech brands or mobile-first ad campaigns.
Generational – This segment recognizes the unique preferences and communication styles of Boomers, Gen X, Millennials, Gen Z, etc. It could be thought of as a subset of the demographic segment.
Life Stage – This segment tailors content to where someone is in their life journey. Students, new parents, empty nesters, and retirees all have different needs and mindsets. Your brand may be appealing to an audience that consists mostly of a specific life stage.
Transactional – This segment explores the differentiation between loyal repeat customers and one-time shoppers. Each group responds to different messaging and incentives—and therefore the way these audiences are classified and approached will also be different.
Needs-Based – This segment is centered on what the customer is trying to solve or experience—what their need is. Their need may be convenience, luxury, speed, or something else.
Channel-Based – This segment focuses on the various demands of different content channels, such as TikTok, Instagram, YouTube, email, or podcasts. Knowing where your audience lives online gives you the opportunity to meet them there. Your bond will be all the closer for it.
Interest-Based – This segment targets interests: hobbies, passions, and niche communities your audience members are part of. Examples of such communities include gamers, fitness fans, pet lovers, sustainability advocates—or quite literally anything else! It’ll probably be directly or tangentially related to your brand’s offerings and/or values.
Professional – This segment identifies audiences by career-related attributes—things like industry, job role, or seniority. These attributes are important for B2B marketing and professional services.
Intent-Based – This segment identifies users by the intentions they exhibit and express at that moment. Are they actively researching your brand, comparing your brand with another, or showing signs of being ready to convert? Whatever it is, you can serve them the right message, at the right moment.
Using your audience segment types allows you to be more thoughtful about people’s motivations and needs. This results in relevant and memorable ads. If you layer these segments together, you can create something truly impactful.
14 Target Audience Example Types to Guide Your Strategy
To put the theory into practice, here are target audience examples that match the types above:
Demographic Example: Men aged 40–55 earning over $100K
Perfect for: a luxury watch brand promoting timeless design and craftsmanship.
Psychographic Example: Minimalists who value quality over quantity
Perfect for: a high-end home goods company that sells durable, stylish furniture.
Behavioral Example: Users who clicked on a product demo but didn’t sign up
Perfect for: a SaaS platform with testimonial-based ads or a limited-time offer.
Geographic Example: Customers in NYC during the winter season
Perfect for: a local apparel brand pushing cold-weather gear or a convenient delivery service during bad weather.
Contextual Example: Readers of finance blogs
Perfect for: a personal finance app running native-style display ads alongside helpful articles about saving or investing.
Technographic Example: Android users browsing via mobile
Perfect for: mobile-first brands looking to promote Android-exclusive features or experiences.
Generational Example: Gen Z teens interested in skincare
Perfect for: a beauty brand using TikToks to showcase their most trending products and tutorials.
Life Stage Example: First-time homebuyers aged 30–40
Perfect for: mortgage lenders or home insurance companies with suggestions for tools and other incentives.
Transactional Example: Weekly grocery app shoppers
Perfect for: upselling new product bundles, loyalty perks, or limited-time seasonal promotions.
Needs-Based Example: Busy parents looking for quick 15-minute recipes
Perfect for: a meal kit brand offering quick-prep dinners and snack ideas that work well with parents dealing with hectic family routines.
Channel-Based Example: TikTok users who follow health influencers
Perfect for: a wellness brand promoting functional beverages, supplements, or fitness tools through content that follows the style of their favorite influencers.
Interest-Based Example: Hobbyist photographers
Perfect for: a camera gear company or editing app looking to highlight new features, community tips, or tutorials.
Professional Example: HR managers in SaaS companies
Perfect for: B2B platforms that streamline hiring, onboarding, and internal communication workflows.
Intent-Based Example: People searching “best running shoes for flat feet” on the internet
Perfect for: a shoe brand that uses product comparison ads and landing pages that have been optimized for conversion.
Each of these examples can spin off into content tailored to the specific audience—the people’s mindset and journey.
How to Identify Your Target Audiences—Effectively, Correctly
Data will get you started on finding your ideal audience. But, ultimately, what matters is that you connect and lead with empathy. There are many ways to do this wrong, but there are also many ways to do this right. Here are some of our tips:
Start with what you know
Examine your current customer base. Who buys from you the most? What do your best customers have in common? This initial information is critical in getting you started on the journey to identify your target audiences.
Study the analytics
You’ve heard of them: Google Analytics, Meta Audience Insights, Hotjar, and Shopify. Use these tools to spot behavior trends and demographic patterns.
Create detailed personas (character profiles)
Think of personas as mini character profiles. Almost as though you’re creating fictional characters, come up with names, jobs, goals, and fears. The more real they feel, the more focused your messaging becomes—even if these people are imaginary.
Directly communicate with your audience
Surveys, polls, and even DMs can reveal insights that data can’t. Try asking: “What made you choose us?” Or you can even ask: “What almost stopped you from choosing us?” Lots of useful information will emerge from this.
Use AI to segment and scale
This is where Creatify comes in. Our tools don’t just create video ads. They will align your creative strategy with the different audience types you’ve targeted, through AI-powered customization.
The better you understand your audience, the more relevant—and profitable—your messages will be.
Target Audience Examples from Real Brands (Glossier, Peloton, etc)
For inspiration: let’s take a look at how some well-loved brands are finding their target audiences.
These examples show how smart audience segmentation, paired with thoughtful creative efforts, can make your message feel personal, even when it’s delivered at scale to lots and lots of people.
Glossier:
This beauty brand is a great example of psychographic targeting. Glossier speaks directly to beauty minimalists and skincare-fanatic shoppers. They know their audience cares more about healthy skin and looking authentic than donning full-glam looks.
Their tone, effortlessly casual and community-oriented, resonates with young women who, rather than following high-maintenance beauty standards, prefer realness. From clean packaging to conversational copy, everything is aligned with their audience’s lifestyle and beauty values.
Peloton:
Peloton excels at life stage targeting by tailoring its campaigns to its wide variety of audiences, which includes busy professionals, new parents, and active retirees. The brand understands that each life stage comes with different fitness goals, time constraints, and motivators. The one thing that brings everyone together is that they want to become healthier.
As a result, their ads are never one-size-fits-all. Instead, the messaging and visuals shift to reflect the audience consuming said messaging. Consequently, the offer feels more personalized and encouraging.
Spotify:
Spotify’s annual “Wrapped” campaign is an excellent example of behavioral targeting. The entire “Wrapped” campaign is built around individual user behavior—their most listened-to songs, artists, and genres. In this way, Spotify turns data into fun and shareable content.
Even though it’s automated at a massive scale, Spotify Wrapped feels very personal. And that’s the magic of it. All Spotify does is reflect its users’ habits back at them. But they do it in an engaging way, and in doing so, Spotify deepens the emotional connection and encourages brand loyalty with its audiences.
Ritual:
Ritual, a subscription-based vitamin company, excels at life stage and psychographic targeting. Their products are tailored to very specific life moments: prenatal, postnatal, teens, men, and women 50+. But they go deeper than just age or biology.
Their brand voice speaks to modern, health-conscious consumers who value transparency and science-backed ingredients. A minimalist design goes hand-in-hand with these values.
Rather than using the fear-based tactics that are all too common in the supplement industry, Ritual leans into empowerment and education. To the people who want to feel informed and in control of their health, this is very appealing.
ThredUP:
ThredUP, the online consignment and thrift store, is a strong example of interest-based and values-driven psychographic targeting. Their messaging speaks directly to eco-conscious shoppers who care about reducing waste and shopping sustainably.
They target fashion lovers who are budget-savvy and environmentally aware. Campaigns like “Fashion Footprint Calculator” or “Choose Used” help customers feel good about their purchases while aligning to their lifestyle and identity.
These brands prove that when you understand who you’re talking to—and craft content that meets them where they are and/or want to be—you build trust and drive action.
Improve Your Ads with Creatify
At Creatify, we help you take everything you’ve learned about your audience—their behaviors, interests, intent, and more—to create video ads that drive real results.
Whether you’re launching your first campaign or scaling a proven strategy, our platform is built to help you move fast, stay creative, and connect with the right people.
Here’s what you can do with Creatify:
Turn any URL into a custom video ad
Product page, landing page, or blog post. Whatever you have, Creatify can transform your existing content into something usable by your marketing team.
Use AI Avatars to deliver your message in multiple voices, tones, and languages
Speak directly to your audience in a way that feels native to them, whether the voice you’re going for is casual, professional, global, or niche. Easily swap voice styles to match the context or platform.
Split test creative variants across different audience segments
Quickly generate and test different versions of your ad, each tailored to a unique audience—by age, interest, platform, or behavior. With this info, you can learn what works best.
Analyze performance and audience insights
See which message connects best with which group. You can always be learning and optimizing with each campaign.
Your audience is evolving. Creatify will make it easier to build ads that actually work.
What is a Target Audience?
A target audience is the specific group of people your brand is aiming to connect with. This attempt is usually done with a curated message through a marketing campaign or product launch.
Who consists of your target audience, you ask? The answer has to do with values: your target audience will be made of the people who connect with the values presented by your brand. This may appear in the form of interest in your brand’s offerings, or simply resonating with the brand message, and this will lead to a conversion into an intended action: something like making a purchase, watching a full video ad, downloading your brand’s app, or subscribing to your newsletter.
This is the goal of any company, and so knowing your target audience—and knowing how to appeal to this target audience once you’ve identified it—will be important in scaling your business, and creating a strong business strategy!
Why should you identify your target audience?
Your target audience becomes the people who matter most. It’s important that you know who these people are, because you want to create content that speaks directly and personally to them. Strong business strategy is not about casting a wide net! It’s about reaching the right people, with the right message, and at the right time. You’re not guessing in the dark. You know who your people are, and what they want.
We live in an age where attention is one of the most valuable forms of currency. Identifying your audience through random guessing doesn’t work anymore—you have to know your audience. Think of the most successful brands we have today—none of them leave their brand messaging up to chance. With a mix of data and creative power, they figure out exactly who they’re talking to and what they want to say to them.
Every audience has particular behaviors, preferences, motivations, and aversions—and here, deep understanding is key. Once they know, they can craft functional messages—ones that are tailored, natural, and relevant. It’s easy to feel generic, and it’s easy to feel forced. The sweet spot is somewhere in the middle, and it’s best found with contextual knowledge.
What can you take from this? It’s not just a win for the right people who get what they want. It’s also a win for your business. And, another win of no small importance: a community is formed.
Use Creatify to Create Video Ads for Your Target Audience
Here, you can consider Creatify. We make the entire process of finding target audiences much easier—even simpler. We provide audience insights and transform them into video ads, without long lead times or extravagant production costs. You’ll move quickly. You’ll know what you need to know about your target audience, and you will be able to create content that your target audience will love.
Maybe you’re testing new messaging. Or maybe you want to try out an overall new concept. Both will be important in finding your target audience. And Creatify will give you the tools to act fast and stay relevant. Produce content that your target audience will actually connect with.
Target Market vs. Target Audience: What’s the Difference?
Target market. Target audience. It’s easy to mix the two up. But there’s a difference. Knowing the difference between your target market and your target audience will help you craft more effective campaigns. So here’s a good way to think about it:
What is a Target Market?
Your target market is the full spectrum of potential customers who fall within your brand’s general fit. It’s the broader landscape of people who could benefit from your brand’s product or service. The key difference is that it’s not narrowed down to a specific campaign or message. The target market is typically defined by broader characteristics such as age range, geographic location, income level, lifestyle interests, or industry.
You can think of your target market as your brand’s starting point. It’s the total pool you may potentially choose and narrow down from. They may or may not know what their needs or desires are—and the fact that your offerings overlap with these. It’s important to understand your target market because it helps shape your overall business and marketing strategy. It’s important in the initial stages, guiding everything from product development to positioning and selecting your channel.
What is a Target Audience?
Your target audience, on the other hand, is the specific group of people you’re aiming to reach with a particular message, campaign, or piece of content. It’s a more focused subset—and a more intentional subset—of the broader market.
Your target audience is chosen for its more specific traits, such as current behaviors, browsing history, frequent platforms, interests, and purchase intentions. This is in comparison to the overall market, which is defined by more general traits. Your target audience is more likely to engage—and take action. It’s important to focus on your target audience. By prioritizing the interests of this group, you can tailor your creative strategy to their reception; speak directly to what matters most to them. The result will be a more relevant and effective campaign.
Let’s look at a hypothetical example. A skincare brand might have an overall target market of “women between the ages of 20-40 who care about the clean beauty aesthetic.” But if the skincare brand is running a retargeting campaign for their signature vitamin C serum, the target audience might narrow down to “women between the ages of 25-30 who visited the product page but did not purchase the product.”
Both of these—the target market, and the target audience—are important. The target market helps to define your overall strategy, whereas the target audience guides the actual creative execution.
If you can truly understand both, you will not only get an advantage over your competitors in your knowledge of the industry—you’ll also write creative briefs that are smarter and more focused. Better results.
Understanding Primary and Secondary Target Audiences
Now that the differences between a brand’s target market and target audience have been established, it’s important to note that a brand doesn’t have just one target audience! Most brands cater to multiple types of customers. This is where the concept of the primary audience and the secondary audience comes into play.
What are the primary audience and secondary audience? Understanding both of these groups allows you to create campaigns that perform well in the short-term and continue on with momentum in the long-term. Your messaging will gain both precision and impact.
Primary Target Audience
Your primary audience is the core group your campaign is built around. They are the people you most want to reach. They’re also the people who are most likely to take the action you intended in the timeframe you want them to. Such actions can be making a purchase, signing up for a service, clicking on a button. Your primary audience is the heart of your messaging and your creative strategy.
The actions and behavior of your primary audience often is what drives your performance benchmarks. This means that how they respond often becomes the measurement of the success of your campaign. So when you think about who your content is speaking to, the first and foremost answer should be your primary audience. They are your most immediate opportunity for results.
Secondary Target Audience
Your secondary audience plays a supporting role, but this doesn’t make them unimportant. Often, their role is strategic; they may be influencing the decisions of your primary audience, sharing content, or spreading brand awareness. They have a voice in the conversation and sway. They may be friends, family members, colleagues, and casual browsers who are less likely to take action now but may take action sometime later—future conversions. Secondary audiences are worth a brand’s attention, very much so.
Your secondary audience has the potential to become a primary audience once they do move over into the realm of conversions. This becomes even more possible if they continue to engage with the content. If your brand acknowledges and speaks to this group of people, you’re investing in your brand’s long-term growth and looking ahead to the different forms of influence beyond what’s currently on the table right now.
Let’s look at a hypothetical example. A software company may currently have a primary audience of CTOs because they are the people of authority who make decisions about which purchases to approve and which purchases to forgo.
But the marketers who know better know it doesn’t end here; even if CTOs are the primary audience, they are not the only people marketers should be appealing to. For instance, IT managers often play a key role in their companies, researching various different options and influencing what the final calls are. If your campaign overlooks these important people in the peripheries, you will inevitably miss out on valuable opportunities, and the buying process will slow down.
That’s why it’s important to tailor your message to multiple tiers of your audience—and that’s exactly where Creatify comes in. With our platform, you can quickly generate multiple video ad variations designed to resonate with different audience segments, all from a single script or even just a URL.
We at Creatify can help. With Creatify, you can quickly generate multiple video ad variations. Each variation will resonate with a different audience tier. Your videos can be generated from a single source script, or even just a URL to your product or service.
You may be appealing to executives. Maybe they’re implementers, or maybe you’re trying to reach end users. Whoever your goal recipients are, Creatify makes it easy to adapt your message accordingly, without multiplying the amount of effort needed.
When you account for both your primary and secondary audiences, you invest more into your brand’s long-term future. Today is not the only time that matters; it’s not just about who’s buying today—but also about who’s listening and sharing today, and who may be listening and sharing after that. Gradually, the pool of interest will grow—if you create the space for it to do so.
Long-view thinking will make a difference in how your campaigns perform.
14 Types of Target Audiences
We’ll go over 14 different ways you can segment your audience. Knowing who you're talking to—and how to group them—makes it easier to craft messages. Once you identify the segmentation type (or types) of your audience, you will get a clearer sense of your strategy, and the terms with which to define it. Every piece of information is just a step closer to connecting with your audience.
Here are some of the most common and effective ways to segment your audience:
Demographic – This is a segment based on basic identifiers like age, gender, education level, or income. Often the first layer of segmentation, the demographic grouping helps establish the broad relevance across your audience.
Psychographic – This is a segment that dives deeper into personality traits such as values, interests, beliefs, attitudes, and lifestyle choices. It’s great for aligning your brand message with a personal identity that is created around these traits.
Behavioral – This segment is focused on how people interact with your brand or category. Purchase history, engagement patterns, and loyalty behavior are all relevant here.
Geographic – This segment is based on physical location, such as city, region, country, or even climate zone. It’s ideal for location-specific offers. There are even sometimes some cultural nuances that become relevant only for certain geographic audiences.
Contextual – This segment tailors messages based on the platform, surrounding content, or the environment in which the ad is consumed. TikTok, LinkedIn, Meta, etc. For example, what works on TikTok may not work so well on LinkedIn!
Technographic – This segment is focused on technology use: devices, operating systems, apps, or software. It’s particularly useful for tech brands or mobile-first ad campaigns.
Generational – This segment recognizes the unique preferences and communication styles of Boomers, Gen X, Millennials, Gen Z, etc. It could be thought of as a subset of the demographic segment.
Life Stage – This segment tailors content to where someone is in their life journey. Students, new parents, empty nesters, and retirees all have different needs and mindsets. Your brand may be appealing to an audience that consists mostly of a specific life stage.
Transactional – This segment explores the differentiation between loyal repeat customers and one-time shoppers. Each group responds to different messaging and incentives—and therefore the way these audiences are classified and approached will also be different.
Needs-Based – This segment is centered on what the customer is trying to solve or experience—what their need is. Their need may be convenience, luxury, speed, or something else.
Channel-Based – This segment focuses on the various demands of different content channels, such as TikTok, Instagram, YouTube, email, or podcasts. Knowing where your audience lives online gives you the opportunity to meet them there. Your bond will be all the closer for it.
Interest-Based – This segment targets interests: hobbies, passions, and niche communities your audience members are part of. Examples of such communities include gamers, fitness fans, pet lovers, sustainability advocates—or quite literally anything else! It’ll probably be directly or tangentially related to your brand’s offerings and/or values.
Professional – This segment identifies audiences by career-related attributes—things like industry, job role, or seniority. These attributes are important for B2B marketing and professional services.
Intent-Based – This segment identifies users by the intentions they exhibit and express at that moment. Are they actively researching your brand, comparing your brand with another, or showing signs of being ready to convert? Whatever it is, you can serve them the right message, at the right moment.
Using your audience segment types allows you to be more thoughtful about people’s motivations and needs. This results in relevant and memorable ads. If you layer these segments together, you can create something truly impactful.
14 Target Audience Example Types to Guide Your Strategy
To put the theory into practice, here are target audience examples that match the types above:
Demographic Example: Men aged 40–55 earning over $100K
Perfect for: a luxury watch brand promoting timeless design and craftsmanship.
Psychographic Example: Minimalists who value quality over quantity
Perfect for: a high-end home goods company that sells durable, stylish furniture.
Behavioral Example: Users who clicked on a product demo but didn’t sign up
Perfect for: a SaaS platform with testimonial-based ads or a limited-time offer.
Geographic Example: Customers in NYC during the winter season
Perfect for: a local apparel brand pushing cold-weather gear or a convenient delivery service during bad weather.
Contextual Example: Readers of finance blogs
Perfect for: a personal finance app running native-style display ads alongside helpful articles about saving or investing.
Technographic Example: Android users browsing via mobile
Perfect for: mobile-first brands looking to promote Android-exclusive features or experiences.
Generational Example: Gen Z teens interested in skincare
Perfect for: a beauty brand using TikToks to showcase their most trending products and tutorials.
Life Stage Example: First-time homebuyers aged 30–40
Perfect for: mortgage lenders or home insurance companies with suggestions for tools and other incentives.
Transactional Example: Weekly grocery app shoppers
Perfect for: upselling new product bundles, loyalty perks, or limited-time seasonal promotions.
Needs-Based Example: Busy parents looking for quick 15-minute recipes
Perfect for: a meal kit brand offering quick-prep dinners and snack ideas that work well with parents dealing with hectic family routines.
Channel-Based Example: TikTok users who follow health influencers
Perfect for: a wellness brand promoting functional beverages, supplements, or fitness tools through content that follows the style of their favorite influencers.
Interest-Based Example: Hobbyist photographers
Perfect for: a camera gear company or editing app looking to highlight new features, community tips, or tutorials.
Professional Example: HR managers in SaaS companies
Perfect for: B2B platforms that streamline hiring, onboarding, and internal communication workflows.
Intent-Based Example: People searching “best running shoes for flat feet” on the internet
Perfect for: a shoe brand that uses product comparison ads and landing pages that have been optimized for conversion.
Each of these examples can spin off into content tailored to the specific audience—the people’s mindset and journey.
How to Identify Your Target Audiences—Effectively, Correctly
Data will get you started on finding your ideal audience. But, ultimately, what matters is that you connect and lead with empathy. There are many ways to do this wrong, but there are also many ways to do this right. Here are some of our tips:
Start with what you know
Examine your current customer base. Who buys from you the most? What do your best customers have in common? This initial information is critical in getting you started on the journey to identify your target audiences.
Study the analytics
You’ve heard of them: Google Analytics, Meta Audience Insights, Hotjar, and Shopify. Use these tools to spot behavior trends and demographic patterns.
Create detailed personas (character profiles)
Think of personas as mini character profiles. Almost as though you’re creating fictional characters, come up with names, jobs, goals, and fears. The more real they feel, the more focused your messaging becomes—even if these people are imaginary.
Directly communicate with your audience
Surveys, polls, and even DMs can reveal insights that data can’t. Try asking: “What made you choose us?” Or you can even ask: “What almost stopped you from choosing us?” Lots of useful information will emerge from this.
Use AI to segment and scale
This is where Creatify comes in. Our tools don’t just create video ads. They will align your creative strategy with the different audience types you’ve targeted, through AI-powered customization.
The better you understand your audience, the more relevant—and profitable—your messages will be.
Target Audience Examples from Real Brands (Glossier, Peloton, etc)
For inspiration: let’s take a look at how some well-loved brands are finding their target audiences.
These examples show how smart audience segmentation, paired with thoughtful creative efforts, can make your message feel personal, even when it’s delivered at scale to lots and lots of people.
Glossier:
This beauty brand is a great example of psychographic targeting. Glossier speaks directly to beauty minimalists and skincare-fanatic shoppers. They know their audience cares more about healthy skin and looking authentic than donning full-glam looks.
Their tone, effortlessly casual and community-oriented, resonates with young women who, rather than following high-maintenance beauty standards, prefer realness. From clean packaging to conversational copy, everything is aligned with their audience’s lifestyle and beauty values.
Peloton:
Peloton excels at life stage targeting by tailoring its campaigns to its wide variety of audiences, which includes busy professionals, new parents, and active retirees. The brand understands that each life stage comes with different fitness goals, time constraints, and motivators. The one thing that brings everyone together is that they want to become healthier.
As a result, their ads are never one-size-fits-all. Instead, the messaging and visuals shift to reflect the audience consuming said messaging. Consequently, the offer feels more personalized and encouraging.
Spotify:
Spotify’s annual “Wrapped” campaign is an excellent example of behavioral targeting. The entire “Wrapped” campaign is built around individual user behavior—their most listened-to songs, artists, and genres. In this way, Spotify turns data into fun and shareable content.
Even though it’s automated at a massive scale, Spotify Wrapped feels very personal. And that’s the magic of it. All Spotify does is reflect its users’ habits back at them. But they do it in an engaging way, and in doing so, Spotify deepens the emotional connection and encourages brand loyalty with its audiences.
Ritual:
Ritual, a subscription-based vitamin company, excels at life stage and psychographic targeting. Their products are tailored to very specific life moments: prenatal, postnatal, teens, men, and women 50+. But they go deeper than just age or biology.
Their brand voice speaks to modern, health-conscious consumers who value transparency and science-backed ingredients. A minimalist design goes hand-in-hand with these values.
Rather than using the fear-based tactics that are all too common in the supplement industry, Ritual leans into empowerment and education. To the people who want to feel informed and in control of their health, this is very appealing.
ThredUP:
ThredUP, the online consignment and thrift store, is a strong example of interest-based and values-driven psychographic targeting. Their messaging speaks directly to eco-conscious shoppers who care about reducing waste and shopping sustainably.
They target fashion lovers who are budget-savvy and environmentally aware. Campaigns like “Fashion Footprint Calculator” or “Choose Used” help customers feel good about their purchases while aligning to their lifestyle and identity.
These brands prove that when you understand who you’re talking to—and craft content that meets them where they are and/or want to be—you build trust and drive action.
Improve Your Ads with Creatify
At Creatify, we help you take everything you’ve learned about your audience—their behaviors, interests, intent, and more—to create video ads that drive real results.
Whether you’re launching your first campaign or scaling a proven strategy, our platform is built to help you move fast, stay creative, and connect with the right people.
Here’s what you can do with Creatify:
Turn any URL into a custom video ad
Product page, landing page, or blog post. Whatever you have, Creatify can transform your existing content into something usable by your marketing team.
Use AI Avatars to deliver your message in multiple voices, tones, and languages
Speak directly to your audience in a way that feels native to them, whether the voice you’re going for is casual, professional, global, or niche. Easily swap voice styles to match the context or platform.
Split test creative variants across different audience segments
Quickly generate and test different versions of your ad, each tailored to a unique audience—by age, interest, platform, or behavior. With this info, you can learn what works best.
Analyze performance and audience insights
See which message connects best with which group. You can always be learning and optimizing with each campaign.
Your audience is evolving. Creatify will make it easier to build ads that actually work.
