In the fast-moving realm of marketing, using data-driven strategies is absolutely crucial. One tactic that's been gaining popularity on the marketing scene is trying out various video ads to see which ones perform best and improve campaigns accordingly. This article will tell you about the benefits of using such a method and how AI can help implement it with ease.

Why should marketers test several creatives for one ad campaign?

Many marketers are missing out on the best ROI simply because they aren't testing enough creatives. Those who use only 1-3 video creatives are neglecting potential revenue opportunities. Sure, those few videos might be performing well, but are they truly maximizing the ROI? Chances are that other creatives with different visuals or CTAs may perform even better. That’s why the fastest-growing advertisers choose to create 10+ ad creatives to maximize the ROI.

Why test multiple creatives? Every audience is unique, and what resonates with one group may not resonate with another. By testing several creatives, you can identify which scripts, visuals, and CTAs perform best with different segments of your audience, ultimately optimizing your campaign performance.

How can AI assist you?

With AI, you can create multiple ad variations faster and more efficiently than ever before. Instead of spending hours editing new videos, generate video ads with AI in a fraction of the time.

Thanks to AI tools, you can slightly modify already-made videos and obtain a diverse range of creative AI ads for different audience segments. You can also create more targeted and personalized video messages for viewers.

Here are some changes you can make using Creatify:

Utilize different avatars;

• Customize script messaging;

• Experiment with diverse CTA options;

• Substituting visuals or imagery;

• Modify voiceovers;

• Fine-tune background music

A step-by-step guide to AI-powered video ad creation

Let's walk through how to use artificial intelligence for rapid marketing video ad creation using Creatify:

1. Head to the “Projects” section, choose a base video, and click Edit.

This is how the interface looks. As you can see, you have five editing options: script, avatar, visuals, music, and CTA.

2. Now, let's update the CTA. Head to the CTA section, and type the new text along with its style. You can choose a different font, text color, and even adjust the font size.

3. Now, let's select another avatar. Go to the Avatar section and choose a new character.

4. Use the Music section to select a trending track for your new video.

Then click the “Render” button and enjoy the result!

You can repeat this process as many times as necessary and have 10+ new videos within an hour.

Conclusion

In short, depending on one or two video ads in marketing campaigns is a big risk, possibly leading to a lower ROI. It's important to try out different ad creatives on social media, customized to different audience tastes. AI platforms like Creatify streamline the video creation process, making it easier to refine and target ads for optimal results.

If you want to learn more about AI-powered video creation process, be sure to check out this tutorial: How to make TikTok video ads in a few simple steps