In this digital age, mastering Facebook ads has become essential to expand your business online. It also helps drive meaningful engagement. Facebook has billions of active users monthly, providing access to a global audience. Facebook offers a wide range of ad types. But at the same time, it is unclear how to select the perfect type of Facebook ad for your needs. Let us first explore more about ideal Facebook advertising practices.

What are the 4 Best Facebook advertising practices?

It is important to make your ad stand out among others to garner more responses. Following the below-mentioned key practices will help you achieve your goals, whether it is to increase your engagement, boost your content, attract a new audience, or bring in more customers.

• Visually Appealing
  Digital media is a powerful tool when it comes to attracting an audience. The media used should be high-quality; the message should be clear and concise. A precise call-to-action message should be conveyed. The visual medium should be used optimally to captivate the attention. Also, since the majority of the audience uses mobile, it is important to optimize your Facebook Ad for mobile view.
  
  

• Authenticity
  Authenticity is of utmost importance to shine in the Expansive array of Facebook Ads. Your ad should depict your brand. False marketing or Click-baiting ads would not help gather a genuine base.
  
  

• Target Audience
  Even the best of ads can fail if it isn’t shown to the right set of people, which is why, it is necessary to customize your target audience. Facebook provides several parameters that help promote your ad among the desired audiences. The different parameters include age, gender, and geographic location. In addition, one can also change according to interest-based and behavioral targeting.
  
  

• Tracking the response
  After uploading Ad, it is crucial to track the response of your Facebook Ads. Tracking the response and tweaking certain parameters would help generate the ideal response.

What are the 3 levels of Facebook Ads?

There are 3 main levels while creating a Facebook Ad namely, Campaign, Ad Set, and Ad. Each level is essential and works together in Facebook Ad creation. Mastering the 3 levels of Facebook Ads will yield better results.

• Campaign
  The campaign is the foremost level when setting up a Facebook Ad. This step is where the idea is conceptualized, and the budget as well as the objectives of your Facebook Ad is decided.
  
  

• Ad Set
  Ad set refers to the selection of different parameters such as target audience and ad placements among others. It also comprises deciding the ad run-time and schedule.
  
  

• Ad
  After your objectives, budget, and target audience are narrowed; the next step is to start working on your Ad. This includes the creation of videos, uploading high-quality images, and recording audio. It also includes the addition of call-to-action buttons and designing the page layout for your Ad.

What are the different types of Facebook Ads?

A vast variety of ad formats designed for different purposes is offered by Facebook. It can be difficult to select the perfect one according to your needs. Let us discuss different types of Facebook Ads in detail and how they can be used to maximize your advertising impact.

1. Page Post Engagement Ads
   You might want any post to get a better response and reach more people, that’s where Facebook page post engagement ads come into the picture. Page post engagement ads not only help boost your engagement but also help you reach the target audience by using different parameters provided, such as location, age, gender, etc. Such an ad helps increase your reach and encourages likes, comments, and shares.
   
   

2. Page like Ads
   Page like ads are something that would help new pages on Facebook. It helps reach a wider audience and aims to bring more likes to your page. Such ads help increase your page’s visibility and prompt page interaction, which promotes your brand on Facebook.
   
   

3. Clicks to Website Ads
   You’ve got an interactive audience on your Facebook page! But, to run an online business, it is equally important to bring a target audience to your website, here, click-to-website ads come into the picture. These ads mainly focus on redirecting your audience from Facebook to a website of your choice. It is useful for promoting any specific product, blog, or content on the website.
   
   

4. Website Conversions
   Website conversion ads focus on attaining specific actions on your website, such as purchases, sign-ups, sharing, downloads, etc. It utilizes Facebook’s pixel to track conversions technology to understand their ad results and yield desired responses.
   
   

5. App Install and Engagement Ads
   App install ads are created to promote mobile apps. They usually prompt users to download a particular app or perform a specific action within the app. This helps garner more users for your app. In short, get more app installs and increase engagement on a certain app.
   
   

6. Event Response Ads
   Suppose you have an event coming up and want to spread the word! This is where event response ads come to your rescue! When promoting any conference, event, local gathering, or webinar, it is ideal to opt for event response ads. These ads help reach a targeted audience who might be interested in that event, hence increasing attendance.
   
   

7. Offer Claim Ads
   Got a big sale and want to inform everyone? Check out Facebook offer claim ads! Facebook offers claim ads garner customers by promoting special offers and deals. Such ads help encourage users to claim the offer online or offline.
   
   

8. Video Views
   Isn’t a visual medium one of the most effective ways to retain audience attention? Video view ads on Facebook help increase the number of views on your videos. This will help you attract more audience.
   
   

9. Local Awareness Ads
   Local awareness ads are effective in driving more audience from your locality. These help promote a local event or bring awareness about issues among locals. You can also share your physical address, or map pin to direct people.
   
   

10. The Carousel Format
    Carousel format refers to having more than one image or video in a single ad format. We can opt for this when we want to share details about any specific product. Or feature a bunch of products that fall under the same category. We can even highlight different features of any product using this format.
    
    

11. Dynamic Product Ads
    Dynamic product ads automatically promote to previous website visitors. It promotes personalized ads based on user behavior that enhances conversion rates.
    
    

12. Slideshow Ads
    Businesses with limited video resources can resort to slideshow ads. Slideshow Ads are budget-friendly as well. It enables you to create ads using text, pictures, or audio.
    
    

13. Lead Ads
    Do you want to understand the market trends? Or collect some feedback? You should opt for Lead Ads! It helps collect information via surveys, and subscriptions, as well as get contact information. They simplify capturing leads without the users having to leave the platform.
    
    

14. Canvas Ads
    Canvas ads are designed for mobiles only. They provide a full-screen immersive experience, combining images, call-to-action buttons, videos, and text. These give users more interactive content, which helps draw more attention and engage the audience.
    
    

15. Re-targeting Ads
    It is ideal to go for re-targeting ads when you want to bring back an audience who has previously visited your page or interacted with any of the posts or websites. They are usually targeted to audiences who are more likely to re-engage. These are also known as re-marketing ads.
    
    

16. AI video Ads
    AI is the talk of the hour! These video Ads use the most loved modern-day artificial intelligence technology to create personalized. These ad videos are generated using the inputs and data shared by the user. Using this technology can enhance relevancy and engagement by creating tailored content.

Creatify AI Video Ad Generator

Creatify AI turns your product URL and custom asset into visually stunning and conversion-focused video ad copies, while content creation can be a huge challenge for startups and Facebook ad managers, Creatify simplifies the content creation process and saves your budget. Additionally, Creatify helps you leverage your Facebook ad strategy with features such as Text to Speech, Realistic AI Avatars, etc.

Conclusion

In conclusion, it is crucial to master the wide range of Facebook ad types available to maximize the presence of your online business. Each of the mentioned ad types serves a particular purpose, hence it is important to understand and select the ideal one. In addition, make use of Facebook’s extensive targeting feature to ensure that your ad reaches the target audience and make use of the insights feature to track the ad performance.