LinkedIn video uploads continue to rise

LinkedIn’s video popularity is surging, with uploads increasing by 34% YOY. Capitalizing on that consistent growth and so-called ‘record engagement’, LinkedIn are beta-testing vertical video. As the platform prepares to launch the new feature, AI marketing assistants are becoming invaluable tools for content creators active on Microsoft’s social media platform. Such innovative AI tools can help produce informative videos at scale for a fraction of the price, identify social media trends, and ultimately, prepare you with content for LinkedIn's vertical video launch.

LinkedIn are beta-testing vertical video

Will LinkedIn’s vertical video trial run result in continued engagement? Its introduction worked wonders for Instagram and YouTube, and TikTok, which is currently entirely vertical, has become popular that it’s even competing with Google for search - so why not for LinkedIn? Vertical is easily consumed and perfect for full screen doom-scrolling.

Here’s some of the stats the other popular platforms reported

• Instagram saw engagement rates 2-3 times higher for vertical videos compared to horizontal ones.

• Vertical videos have shown 90% higher completion rates than horizontal videos across platforms.

Marketers should expect a similar surge in engagement when LinkedIn launches vertical video. Early adopters often benefit from increased visibility as platforms promote new features and reward those utilizing them.

How do AI marketing tools help you make better LinkedIn videos?

AI tools offer numerous advantages for creating LinkedIn videos. One of the primary advantages of AI marketing tools, specifically an AI video editor like Creafiy, is their ability to significantly reduce production costs. By eliminating the need for traditional video production elements such as actors, videographers, and expensive equipment, these tools allow users to create high-quality content at a fraction of the cost. This cost-effectiveness opens up opportunities for businesses of all sizes to leverage video marketing on LinkedIn, leveling the playing field and allowing smaller companies to compete with larger brands in terms of content quality and frequency.

Furthermore, AI tools like Creatify excel in scalability and multilingual capabilities. Users can quickly produce hundreds or even thousands of marketing videos, each tailored to specific audience segments or marketing objectives. This scalability is particularly valuable for companies looking to maintain a consistent presence on LinkedIn or run large-scale campaigns.

Additionally, the ability to easily create videos in multiple languages allows businesses to reach a global audience, breaking down language barriers and expanding their potential customer base. The use of AI-generated avatars, which are particularly well-suited for LinkedIn's professional environment, further enhances the platform's ability to deliver company updates, industry news, and educational content in a polished and engaging manner.

Conclusion

Video consumption on LinkedIn continues to rise, with 1.5 million pieces of content shared every minute on the platform. By leveraging AI tools like Creatify to create engaging vertical videos, marketers can:

• Capitalize on LinkedIn's growing influence and record engagement levels.

• Produce high-quality, professional content that resonates with LinkedIn's audience.

• Stay ahead of the curve by aligning with LinkedIn's focus on video content.

In conclusion, the combination of LinkedIn's vertical video format and AI-powered content creation tools like Creatify present a wonderful opportunity for marketers and small business owners. Enhance your brand's presence, reach a wider audience, and establish thought leadership in your industry by producing content on LinkedIn with AI’s support. Get started here.