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How to Make Engaging training videos

How to Make Engaging training videos

How to Make Engaging training videos

Feb 19, 2025

What is a training video

Well it can be understood literally. A training video is a type of video content that teaches the audience a new skill or briefs them knowledge to expand their understanding of a particular topic. It can be applied in the corporate world to deliver employee training, in the consumption industry to teach users how to use a certain product, or in various kinds of tutoring scenarios.

Why we should make a training video

Easy to understand

Compared to written text, training videos are often easier to understand, regardless of the audience's literacy level. This is because humans process visual information much faster than words—research suggests that our brains process images 60,000 times faster than text. Additionally, videos offer flexibility, allowing viewers to replay sections they find unclear or skip parts they already know, making the learning experience more efficient and personalized.

Make content more engaging

Slides are useful for content-heavy training sessions, but many trainers rely too heavily on bullet points without using visual assets to enhance engagement. Training videos, on the other hand, can create a more engaging learning experience by incorporating animations, images, text, and screenshots. Additionally, live presentations can make trainers nervous, causing them to forget key points and affecting the quality of the session. With training videos, presenters can prepare a transcript and include subtitles, ensuring every important detail is clearly communicated and nothing is missed.

Save the cost

Training videos are far more inexpensive than the onsite training. According to the Industry Report, the US spent $101.8 billion on training alone in 2023. Replacing parts of in-person training with high quality training videos can save you time and money without compromising the training quality.

Deliver timely training

Lively training needs the audience to attend the training at the same time which poses challenges if the trainers and trainees do not share the same schedule or live in different time zones. By creating training videos for your employees you can make the most of each individual’s time throughout the process — your subject matter experts can record their content at a time that’s convenient for their time and other characters can be filmed based on their schedule. And for the learners, they can find time to watch the video within their schedule.

How to make an engaging training video

After we understand what and why the training video is, let’s deep dive into how to make an effective training video.

Identify your training goal

When creating a training video, the most important step is to fully understand your topic and define the training outcomes you aim to achieve. Ask yourself: What key information do I want to convey? What highlights should I emphasize?

Once your goals are clear, start by crafting a structured script with clear, step-by-step instructions. Ensure that every point directly supports the learning objectives. Avoid including unnecessary details, as they can confuse viewers—especially since there are no immediate Q&A opportunities during a video session. Keeping your content focused and relevant will make your training video more effective and engaging.

Identify your audience and tailor the content

After understanding your topic, the next crucial step is to identify your audience, as this will guide the tone and format of your training video. Knowing who your viewers are helps you tailor the content to their needs and preferences. For example, if your audience is children, consider using familiar cartoon characters like Peppa Pig or Mickey Mouse to capture their attention. On the other hand, if your viewers are not financial experts, avoid using jargon or complex data visuals that could create barriers to understanding.

To ensure your video effectively meets the audience’s needs, it’s wise to consult with your team. Gathering their insights can help you refine your approach and deliver a training video that is engaging, accessible, and impactful.

Add a table of contents

Including a table of contents in your training video can help viewers navigate the content easily and find the sections that interest them most. To enhance clarity and accessibility, display timestamps for different sections at the beginning of the video or add section topic indicators along the progress bar. These features allow viewers to quickly jump between sections with a simple click, making the learning experience more efficient and user-friendly.

Add some background music

Adding music to your video can make your video more engaging. The proper music can help to set the tone and fill in any silence, it’s important to make sure it doesn’t impact your narration nor your visual content. If the background music is too loud, you might need to adjust the volume of music and make the actual video louder to maintain the right balance between audio tracks.

Pay attention to the video length

Training videos are not emails—being short and sweet is not the primary goal. The only rule for video length is to ensure that your content is delivered clearly and effectively. Your content should dictate the video's length, not the other way around. Trimming or rushing through information just to meet a shorter timeframe can reduce engagement and clarity.

Longer videos can be equally effective, provided they are well-structured with clear section titles that allow viewers to skip or revisit specific parts as needed.

The video length can range from 30 seconds to 15 minutes which is a fairly common length for a long video. 30 seconds to 1 minute is sufficient for a trailer while the training videos running 15 minutes and longer are usually pretty deep dives into some complex subject matter.

Training Videos Recording Tools

There are so many types of video tools on the market nowadays to suit you all kinds of needs to make a training video. Many of these tools are designed with specialized features to serve specific purposes, such as screen recording, animation, video editing, or interactive learning modules. Whether you're looking for simplicity or advanced functionality, there's a tool to match your goals and help you produce high-quality training videos effectively.


Loom: Most widely used training video recording tool

Loom offers the best free screen recorders and advanced features on the market. It’s the most widely used tool on the market. The platform focuses on providing a seamless user experience for recording and sharing engaging videos. The free version is a robust entry-level tool that makes enjoying the platform’s capabilities easy. It offers editing tools, enhanced collaboration and annotation features, and cloud storage for video training content.

Key features:

Free screen recorder: it can help you capture screen and audio on MacOS, Windows, and Chrome.

Effortless editing: Instead of restarting, rewind while you’re still recording to get the perfect take. After recording, dial in your video by trimming words from its transcript. Loom can help you to edit the video as easily as editing a text.

Easy sharing and embedding: From Google Workspace to Slack, Loom videos seamlessly integrate with hundreds of tools you use every day.

Engage and connect with video: Loom helps you easily add emojis, comments, tasks and CTAs to your video message. Empower remote teams to communicate better across timezones using transcripts and captions in 50+ languages.

Content safe guard: Loom offers Enterprise-grade security to keep your data and your customer’s data private and secure. They offer SSO, SCIM as well as custom data retention policies and privacy settings.

Check out video here to learn more about how to using Loom:


Snagit: specific to the screencast training videos

Screencast training videos are digital recordings of your screen, typically accompanied by audio narration. They are an ideal solution for addressing frequently asked office questions, such as “How do I reconnect to the printer?” or “How do I submit a reimbursement?” Additionally, screencasts are highly effective for onboarding new employees, providing clear, step-by-step instructions without the need for live demonstrations.

One major advantage of screencast is that you don’t need to appear fully on camera, which can help reduce on-the-spot pressure. Instead, your face can be displayed in a small corner of the screen while the main focus remains on your slides or demonstrations. Plus, without the interruptions of live questions, you can stay focused on delivering the material clearly and effectively.

The best tool for screencast is Snagit , it will help you quickly grab screenshots, record your screen, and add annotations to communicate processes and concepts clearly.

Check out the video here to lear more about how to use Snagit!


Creatify:Specific to the presenter-style videos

Presenter-style videos typically feature a person on screen, guiding viewers through a topic. You've likely seen this format on platforms like YouTube or TikTok, where creators explain everything from cooking recipes to camera repairs to beauty routines. This style is one of the most popular video formats because it feels personal and engaging. If you're looking to replace in-person training while maintaining human connection, presenter-style videos are a great choice.

Thanks to advancements in AI, you no longer need a real person in front of the camera to create these videos. With tools like Avarta from Creatify, you can produce presenter-style videos effortlessly without the hassle of recording yourself. Creatify offers over 250 AI avatars representing diverse countries and cultural backgrounds—perfect for product introductions or training videos.

Simply enter a URL, and the platform will automatically generate a video for you. You can either write your own introduction script or use the AI-generated narration for added convenience. Additionally, you can select from multiple languages for the Avarta, with advanced lip-syncing technology that makes the video appear natural and lifelike.

Check out the video here learn more about how to use Creatify to generate presenter-style videos effectively:


Vimeo: Cinematic video maker capabilities

Vimeo is a video creation and sharing platform tailored for small businesses and mid-market users. It features a simple, user-friendly interface and cinematic video-making capabilities with resolutions of up to 8K. Vimeo also offers a customizable video player and training-focused tools, such as interactive touchpoints that allow users to add links to related lessons, quizzes, and polls, making it a powerful solution for educational and training content.

Key features:

Online teleprompter: this online teleprompter will help users to add their script and speak naturally to the camera like a pro without worrying about missing a line or distracting by reading a printouts;

Video transcription: it not only can help the users to automate their video transcripts but also enables them to easily locate and jump to key moments using transcript navigation. This feature enhances the viewing experience by allowing users to quickly find and revisit important sections within the video.

Convert image to video: it can help turn photos into engaging videos to share on social media, to showcase your brand's products, or to create a dynamic slideshow for a company presentation.

Free GIF maker: it can help to create and customize GIFs, just upload a clip to our online GIF maker. Add text, resize, crop, and embed your animated GIFs anywhere.

AI translation: it can help to Translate your audio and captions in mere minutes, with no additional third-party contracts or services required.

Check out the video here to learn more about how to use VImeo:


Camtasia: A video capture and editing software

Camtasia is an online video capture and editing software tool that allows users to record their screen and create interactive elements within video clips. The full-featured editing tool kit and interactive scenario-building allow users to incorporate many different file formats into a presentation.

Key features:

Screen capture: it helps users to capture their screen at a higher resolution and frame rate;

Camera capture: it helps to capture users’ cameras with incredible clarity they record to add personality to their videos.

Mic and system audio: Capture and share computer audio and record their microphone for voice over.

Rev:it helps to adjust sizing, layout, background, effects, and filters for accelerated video creation.

Check out video here to learn more about how to use Camtasia:

Vyond: a leading animated video maker tool

Vyond is a general video creation tool, but they have a whole section dedicated to creating engaging and effective training videos. With this tool, you can create what they call ‘scenario-based’ training that is fully-aligned with your branding. You’re also able to create animated characters and add lip-synced audio voice overs.

Key features:

Animated video making: As one of its outstanding features, it allows users to generate animated video effortlessly by using a simple text prompt or using the thousands of assets, templates, and styles in its studio to generate the animation images from scratch.

Text-to-video: it can help users generate any video in under a minute from a simple text prompt, their own preferred script, or a document as reference. Vyond lets them edit and polish their video in the same application — or easily pivot to Vyond Studio for advanced customization options.

QuickEdit Feature: it helps to adjust your text or swap in different characters to instantly update your video. By easily importing your video into Vyond Studio and using their drag-and-drop interface, extensive template library, text-to-image, and generative AI tools to create new assets.

Instant translation: Vyond makes it easy to create multilingual video content without the need for post-production voiceovers. It automatically generates scripts in over 70 languages, streamlining the creation process and ensuring a seamless, localized viewing experience.

Check out video here to learn more about how to use Vyond:

Conclude:

In today’s information-saturated world, video has surpassed words as the primary medium for sharing information, delivering knowledge, and pitching your ideas. Mastering various video creation tools not only boosts your work efficiency but also helps you produce content that is more engaging, impactful, and memorable.


What is a training video

Well it can be understood literally. A training video is a type of video content that teaches the audience a new skill or briefs them knowledge to expand their understanding of a particular topic. It can be applied in the corporate world to deliver employee training, in the consumption industry to teach users how to use a certain product, or in various kinds of tutoring scenarios.

Why we should make a training video

Easy to understand

Compared to written text, training videos are often easier to understand, regardless of the audience's literacy level. This is because humans process visual information much faster than words—research suggests that our brains process images 60,000 times faster than text. Additionally, videos offer flexibility, allowing viewers to replay sections they find unclear or skip parts they already know, making the learning experience more efficient and personalized.

Make content more engaging

Slides are useful for content-heavy training sessions, but many trainers rely too heavily on bullet points without using visual assets to enhance engagement. Training videos, on the other hand, can create a more engaging learning experience by incorporating animations, images, text, and screenshots. Additionally, live presentations can make trainers nervous, causing them to forget key points and affecting the quality of the session. With training videos, presenters can prepare a transcript and include subtitles, ensuring every important detail is clearly communicated and nothing is missed.

Save the cost

Training videos are far more inexpensive than the onsite training. According to the Industry Report, the US spent $101.8 billion on training alone in 2023. Replacing parts of in-person training with high quality training videos can save you time and money without compromising the training quality.

Deliver timely training

Lively training needs the audience to attend the training at the same time which poses challenges if the trainers and trainees do not share the same schedule or live in different time zones. By creating training videos for your employees you can make the most of each individual’s time throughout the process — your subject matter experts can record their content at a time that’s convenient for their time and other characters can be filmed based on their schedule. And for the learners, they can find time to watch the video within their schedule.

How to make an engaging training video

After we understand what and why the training video is, let’s deep dive into how to make an effective training video.

Identify your training goal

When creating a training video, the most important step is to fully understand your topic and define the training outcomes you aim to achieve. Ask yourself: What key information do I want to convey? What highlights should I emphasize?

Once your goals are clear, start by crafting a structured script with clear, step-by-step instructions. Ensure that every point directly supports the learning objectives. Avoid including unnecessary details, as they can confuse viewers—especially since there are no immediate Q&A opportunities during a video session. Keeping your content focused and relevant will make your training video more effective and engaging.

Identify your audience and tailor the content

After understanding your topic, the next crucial step is to identify your audience, as this will guide the tone and format of your training video. Knowing who your viewers are helps you tailor the content to their needs and preferences. For example, if your audience is children, consider using familiar cartoon characters like Peppa Pig or Mickey Mouse to capture their attention. On the other hand, if your viewers are not financial experts, avoid using jargon or complex data visuals that could create barriers to understanding.

To ensure your video effectively meets the audience’s needs, it’s wise to consult with your team. Gathering their insights can help you refine your approach and deliver a training video that is engaging, accessible, and impactful.

Add a table of contents

Including a table of contents in your training video can help viewers navigate the content easily and find the sections that interest them most. To enhance clarity and accessibility, display timestamps for different sections at the beginning of the video or add section topic indicators along the progress bar. These features allow viewers to quickly jump between sections with a simple click, making the learning experience more efficient and user-friendly.

Add some background music

Adding music to your video can make your video more engaging. The proper music can help to set the tone and fill in any silence, it’s important to make sure it doesn’t impact your narration nor your visual content. If the background music is too loud, you might need to adjust the volume of music and make the actual video louder to maintain the right balance between audio tracks.

Pay attention to the video length

Training videos are not emails—being short and sweet is not the primary goal. The only rule for video length is to ensure that your content is delivered clearly and effectively. Your content should dictate the video's length, not the other way around. Trimming or rushing through information just to meet a shorter timeframe can reduce engagement and clarity.

Longer videos can be equally effective, provided they are well-structured with clear section titles that allow viewers to skip or revisit specific parts as needed.

The video length can range from 30 seconds to 15 minutes which is a fairly common length for a long video. 30 seconds to 1 minute is sufficient for a trailer while the training videos running 15 minutes and longer are usually pretty deep dives into some complex subject matter.

Training Videos Recording Tools

There are so many types of video tools on the market nowadays to suit you all kinds of needs to make a training video. Many of these tools are designed with specialized features to serve specific purposes, such as screen recording, animation, video editing, or interactive learning modules. Whether you're looking for simplicity or advanced functionality, there's a tool to match your goals and help you produce high-quality training videos effectively.


Loom: Most widely used training video recording tool

Loom offers the best free screen recorders and advanced features on the market. It’s the most widely used tool on the market. The platform focuses on providing a seamless user experience for recording and sharing engaging videos. The free version is a robust entry-level tool that makes enjoying the platform’s capabilities easy. It offers editing tools, enhanced collaboration and annotation features, and cloud storage for video training content.

Key features:

Free screen recorder: it can help you capture screen and audio on MacOS, Windows, and Chrome.

Effortless editing: Instead of restarting, rewind while you’re still recording to get the perfect take. After recording, dial in your video by trimming words from its transcript. Loom can help you to edit the video as easily as editing a text.

Easy sharing and embedding: From Google Workspace to Slack, Loom videos seamlessly integrate with hundreds of tools you use every day.

Engage and connect with video: Loom helps you easily add emojis, comments, tasks and CTAs to your video message. Empower remote teams to communicate better across timezones using transcripts and captions in 50+ languages.

Content safe guard: Loom offers Enterprise-grade security to keep your data and your customer’s data private and secure. They offer SSO, SCIM as well as custom data retention policies and privacy settings.

Check out video here to learn more about how to using Loom:


Snagit: specific to the screencast training videos

Screencast training videos are digital recordings of your screen, typically accompanied by audio narration. They are an ideal solution for addressing frequently asked office questions, such as “How do I reconnect to the printer?” or “How do I submit a reimbursement?” Additionally, screencasts are highly effective for onboarding new employees, providing clear, step-by-step instructions without the need for live demonstrations.

One major advantage of screencast is that you don’t need to appear fully on camera, which can help reduce on-the-spot pressure. Instead, your face can be displayed in a small corner of the screen while the main focus remains on your slides or demonstrations. Plus, without the interruptions of live questions, you can stay focused on delivering the material clearly and effectively.

The best tool for screencast is Snagit , it will help you quickly grab screenshots, record your screen, and add annotations to communicate processes and concepts clearly.

Check out the video here to lear more about how to use Snagit!


Creatify:Specific to the presenter-style videos

Presenter-style videos typically feature a person on screen, guiding viewers through a topic. You've likely seen this format on platforms like YouTube or TikTok, where creators explain everything from cooking recipes to camera repairs to beauty routines. This style is one of the most popular video formats because it feels personal and engaging. If you're looking to replace in-person training while maintaining human connection, presenter-style videos are a great choice.

Thanks to advancements in AI, you no longer need a real person in front of the camera to create these videos. With tools like Avarta from Creatify, you can produce presenter-style videos effortlessly without the hassle of recording yourself. Creatify offers over 250 AI avatars representing diverse countries and cultural backgrounds—perfect for product introductions or training videos.

Simply enter a URL, and the platform will automatically generate a video for you. You can either write your own introduction script or use the AI-generated narration for added convenience. Additionally, you can select from multiple languages for the Avarta, with advanced lip-syncing technology that makes the video appear natural and lifelike.

Check out the video here learn more about how to use Creatify to generate presenter-style videos effectively:


Vimeo: Cinematic video maker capabilities

Vimeo is a video creation and sharing platform tailored for small businesses and mid-market users. It features a simple, user-friendly interface and cinematic video-making capabilities with resolutions of up to 8K. Vimeo also offers a customizable video player and training-focused tools, such as interactive touchpoints that allow users to add links to related lessons, quizzes, and polls, making it a powerful solution for educational and training content.

Key features:

Online teleprompter: this online teleprompter will help users to add their script and speak naturally to the camera like a pro without worrying about missing a line or distracting by reading a printouts;

Video transcription: it not only can help the users to automate their video transcripts but also enables them to easily locate and jump to key moments using transcript navigation. This feature enhances the viewing experience by allowing users to quickly find and revisit important sections within the video.

Convert image to video: it can help turn photos into engaging videos to share on social media, to showcase your brand's products, or to create a dynamic slideshow for a company presentation.

Free GIF maker: it can help to create and customize GIFs, just upload a clip to our online GIF maker. Add text, resize, crop, and embed your animated GIFs anywhere.

AI translation: it can help to Translate your audio and captions in mere minutes, with no additional third-party contracts or services required.

Check out the video here to learn more about how to use VImeo:


Camtasia: A video capture and editing software

Camtasia is an online video capture and editing software tool that allows users to record their screen and create interactive elements within video clips. The full-featured editing tool kit and interactive scenario-building allow users to incorporate many different file formats into a presentation.

Key features:

Screen capture: it helps users to capture their screen at a higher resolution and frame rate;

Camera capture: it helps to capture users’ cameras with incredible clarity they record to add personality to their videos.

Mic and system audio: Capture and share computer audio and record their microphone for voice over.

Rev:it helps to adjust sizing, layout, background, effects, and filters for accelerated video creation.

Check out video here to learn more about how to use Camtasia:

Vyond: a leading animated video maker tool

Vyond is a general video creation tool, but they have a whole section dedicated to creating engaging and effective training videos. With this tool, you can create what they call ‘scenario-based’ training that is fully-aligned with your branding. You’re also able to create animated characters and add lip-synced audio voice overs.

Key features:

Animated video making: As one of its outstanding features, it allows users to generate animated video effortlessly by using a simple text prompt or using the thousands of assets, templates, and styles in its studio to generate the animation images from scratch.

Text-to-video: it can help users generate any video in under a minute from a simple text prompt, their own preferred script, or a document as reference. Vyond lets them edit and polish their video in the same application — or easily pivot to Vyond Studio for advanced customization options.

QuickEdit Feature: it helps to adjust your text or swap in different characters to instantly update your video. By easily importing your video into Vyond Studio and using their drag-and-drop interface, extensive template library, text-to-image, and generative AI tools to create new assets.

Instant translation: Vyond makes it easy to create multilingual video content without the need for post-production voiceovers. It automatically generates scripts in over 70 languages, streamlining the creation process and ensuring a seamless, localized viewing experience.

Check out video here to learn more about how to use Vyond:

Conclude:

In today’s information-saturated world, video has surpassed words as the primary medium for sharing information, delivering knowledge, and pitching your ideas. Mastering various video creation tools not only boosts your work efficiency but also helps you produce content that is more engaging, impactful, and memorable.


What is a training video

Well it can be understood literally. A training video is a type of video content that teaches the audience a new skill or briefs them knowledge to expand their understanding of a particular topic. It can be applied in the corporate world to deliver employee training, in the consumption industry to teach users how to use a certain product, or in various kinds of tutoring scenarios.

Why we should make a training video

Easy to understand

Compared to written text, training videos are often easier to understand, regardless of the audience's literacy level. This is because humans process visual information much faster than words—research suggests that our brains process images 60,000 times faster than text. Additionally, videos offer flexibility, allowing viewers to replay sections they find unclear or skip parts they already know, making the learning experience more efficient and personalized.

Make content more engaging

Slides are useful for content-heavy training sessions, but many trainers rely too heavily on bullet points without using visual assets to enhance engagement. Training videos, on the other hand, can create a more engaging learning experience by incorporating animations, images, text, and screenshots. Additionally, live presentations can make trainers nervous, causing them to forget key points and affecting the quality of the session. With training videos, presenters can prepare a transcript and include subtitles, ensuring every important detail is clearly communicated and nothing is missed.

Save the cost

Training videos are far more inexpensive than the onsite training. According to the Industry Report, the US spent $101.8 billion on training alone in 2023. Replacing parts of in-person training with high quality training videos can save you time and money without compromising the training quality.

Deliver timely training

Lively training needs the audience to attend the training at the same time which poses challenges if the trainers and trainees do not share the same schedule or live in different time zones. By creating training videos for your employees you can make the most of each individual’s time throughout the process — your subject matter experts can record their content at a time that’s convenient for their time and other characters can be filmed based on their schedule. And for the learners, they can find time to watch the video within their schedule.

How to make an engaging training video

After we understand what and why the training video is, let’s deep dive into how to make an effective training video.

Identify your training goal

When creating a training video, the most important step is to fully understand your topic and define the training outcomes you aim to achieve. Ask yourself: What key information do I want to convey? What highlights should I emphasize?

Once your goals are clear, start by crafting a structured script with clear, step-by-step instructions. Ensure that every point directly supports the learning objectives. Avoid including unnecessary details, as they can confuse viewers—especially since there are no immediate Q&A opportunities during a video session. Keeping your content focused and relevant will make your training video more effective and engaging.

Identify your audience and tailor the content

After understanding your topic, the next crucial step is to identify your audience, as this will guide the tone and format of your training video. Knowing who your viewers are helps you tailor the content to their needs and preferences. For example, if your audience is children, consider using familiar cartoon characters like Peppa Pig or Mickey Mouse to capture their attention. On the other hand, if your viewers are not financial experts, avoid using jargon or complex data visuals that could create barriers to understanding.

To ensure your video effectively meets the audience’s needs, it’s wise to consult with your team. Gathering their insights can help you refine your approach and deliver a training video that is engaging, accessible, and impactful.

Add a table of contents

Including a table of contents in your training video can help viewers navigate the content easily and find the sections that interest them most. To enhance clarity and accessibility, display timestamps for different sections at the beginning of the video or add section topic indicators along the progress bar. These features allow viewers to quickly jump between sections with a simple click, making the learning experience more efficient and user-friendly.

Add some background music

Adding music to your video can make your video more engaging. The proper music can help to set the tone and fill in any silence, it’s important to make sure it doesn’t impact your narration nor your visual content. If the background music is too loud, you might need to adjust the volume of music and make the actual video louder to maintain the right balance between audio tracks.

Pay attention to the video length

Training videos are not emails—being short and sweet is not the primary goal. The only rule for video length is to ensure that your content is delivered clearly and effectively. Your content should dictate the video's length, not the other way around. Trimming or rushing through information just to meet a shorter timeframe can reduce engagement and clarity.

Longer videos can be equally effective, provided they are well-structured with clear section titles that allow viewers to skip or revisit specific parts as needed.

The video length can range from 30 seconds to 15 minutes which is a fairly common length for a long video. 30 seconds to 1 minute is sufficient for a trailer while the training videos running 15 minutes and longer are usually pretty deep dives into some complex subject matter.

Training Videos Recording Tools

There are so many types of video tools on the market nowadays to suit you all kinds of needs to make a training video. Many of these tools are designed with specialized features to serve specific purposes, such as screen recording, animation, video editing, or interactive learning modules. Whether you're looking for simplicity or advanced functionality, there's a tool to match your goals and help you produce high-quality training videos effectively.


Loom: Most widely used training video recording tool

Loom offers the best free screen recorders and advanced features on the market. It’s the most widely used tool on the market. The platform focuses on providing a seamless user experience for recording and sharing engaging videos. The free version is a robust entry-level tool that makes enjoying the platform’s capabilities easy. It offers editing tools, enhanced collaboration and annotation features, and cloud storage for video training content.

Key features:

Free screen recorder: it can help you capture screen and audio on MacOS, Windows, and Chrome.

Effortless editing: Instead of restarting, rewind while you’re still recording to get the perfect take. After recording, dial in your video by trimming words from its transcript. Loom can help you to edit the video as easily as editing a text.

Easy sharing and embedding: From Google Workspace to Slack, Loom videos seamlessly integrate with hundreds of tools you use every day.

Engage and connect with video: Loom helps you easily add emojis, comments, tasks and CTAs to your video message. Empower remote teams to communicate better across timezones using transcripts and captions in 50+ languages.

Content safe guard: Loom offers Enterprise-grade security to keep your data and your customer’s data private and secure. They offer SSO, SCIM as well as custom data retention policies and privacy settings.

Check out video here to learn more about how to using Loom:


Snagit: specific to the screencast training videos

Screencast training videos are digital recordings of your screen, typically accompanied by audio narration. They are an ideal solution for addressing frequently asked office questions, such as “How do I reconnect to the printer?” or “How do I submit a reimbursement?” Additionally, screencasts are highly effective for onboarding new employees, providing clear, step-by-step instructions without the need for live demonstrations.

One major advantage of screencast is that you don’t need to appear fully on camera, which can help reduce on-the-spot pressure. Instead, your face can be displayed in a small corner of the screen while the main focus remains on your slides or demonstrations. Plus, without the interruptions of live questions, you can stay focused on delivering the material clearly and effectively.

The best tool for screencast is Snagit , it will help you quickly grab screenshots, record your screen, and add annotations to communicate processes and concepts clearly.

Check out the video here to lear more about how to use Snagit!


Creatify:Specific to the presenter-style videos

Presenter-style videos typically feature a person on screen, guiding viewers through a topic. You've likely seen this format on platforms like YouTube or TikTok, where creators explain everything from cooking recipes to camera repairs to beauty routines. This style is one of the most popular video formats because it feels personal and engaging. If you're looking to replace in-person training while maintaining human connection, presenter-style videos are a great choice.

Thanks to advancements in AI, you no longer need a real person in front of the camera to create these videos. With tools like Avarta from Creatify, you can produce presenter-style videos effortlessly without the hassle of recording yourself. Creatify offers over 250 AI avatars representing diverse countries and cultural backgrounds—perfect for product introductions or training videos.

Simply enter a URL, and the platform will automatically generate a video for you. You can either write your own introduction script or use the AI-generated narration for added convenience. Additionally, you can select from multiple languages for the Avarta, with advanced lip-syncing technology that makes the video appear natural and lifelike.

Check out the video here learn more about how to use Creatify to generate presenter-style videos effectively:


Vimeo: Cinematic video maker capabilities

Vimeo is a video creation and sharing platform tailored for small businesses and mid-market users. It features a simple, user-friendly interface and cinematic video-making capabilities with resolutions of up to 8K. Vimeo also offers a customizable video player and training-focused tools, such as interactive touchpoints that allow users to add links to related lessons, quizzes, and polls, making it a powerful solution for educational and training content.

Key features:

Online teleprompter: this online teleprompter will help users to add their script and speak naturally to the camera like a pro without worrying about missing a line or distracting by reading a printouts;

Video transcription: it not only can help the users to automate their video transcripts but also enables them to easily locate and jump to key moments using transcript navigation. This feature enhances the viewing experience by allowing users to quickly find and revisit important sections within the video.

Convert image to video: it can help turn photos into engaging videos to share on social media, to showcase your brand's products, or to create a dynamic slideshow for a company presentation.

Free GIF maker: it can help to create and customize GIFs, just upload a clip to our online GIF maker. Add text, resize, crop, and embed your animated GIFs anywhere.

AI translation: it can help to Translate your audio and captions in mere minutes, with no additional third-party contracts or services required.

Check out the video here to learn more about how to use VImeo:


Camtasia: A video capture and editing software

Camtasia is an online video capture and editing software tool that allows users to record their screen and create interactive elements within video clips. The full-featured editing tool kit and interactive scenario-building allow users to incorporate many different file formats into a presentation.

Key features:

Screen capture: it helps users to capture their screen at a higher resolution and frame rate;

Camera capture: it helps to capture users’ cameras with incredible clarity they record to add personality to their videos.

Mic and system audio: Capture and share computer audio and record their microphone for voice over.

Rev:it helps to adjust sizing, layout, background, effects, and filters for accelerated video creation.

Check out video here to learn more about how to use Camtasia:

Vyond: a leading animated video maker tool

Vyond is a general video creation tool, but they have a whole section dedicated to creating engaging and effective training videos. With this tool, you can create what they call ‘scenario-based’ training that is fully-aligned with your branding. You’re also able to create animated characters and add lip-synced audio voice overs.

Key features:

Animated video making: As one of its outstanding features, it allows users to generate animated video effortlessly by using a simple text prompt or using the thousands of assets, templates, and styles in its studio to generate the animation images from scratch.

Text-to-video: it can help users generate any video in under a minute from a simple text prompt, their own preferred script, or a document as reference. Vyond lets them edit and polish their video in the same application — or easily pivot to Vyond Studio for advanced customization options.

QuickEdit Feature: it helps to adjust your text or swap in different characters to instantly update your video. By easily importing your video into Vyond Studio and using their drag-and-drop interface, extensive template library, text-to-image, and generative AI tools to create new assets.

Instant translation: Vyond makes it easy to create multilingual video content without the need for post-production voiceovers. It automatically generates scripts in over 70 languages, streamlining the creation process and ensuring a seamless, localized viewing experience.

Check out video here to learn more about how to use Vyond:

Conclude:

In today’s information-saturated world, video has surpassed words as the primary medium for sharing information, delivering knowledge, and pitching your ideas. Mastering various video creation tools not only boosts your work efficiency but also helps you produce content that is more engaging, impactful, and memorable.


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Test your new product ideas in minutes with AI-generated video ads

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Test your new product ideas in minutes with AI-generated video ads