Snapchat advertising connects brands with a young, engaged audience. As of Q2 2024, Snapchat has over 432 million daily active users¹, with 75% of 13-34 year-olds in the U.S. using the platform². Snapchatters have a combined spending power of over $4.4 trillion annually³; furthermore, for businesses, it’s important to know that people are 35% more likely to buy items advertised on Snapchat than other platforms⁴. A well-planned strategy on Snapchat for business can significantly boost your brand's digital marketing efforts. This blog explores how small businesses and marketing executives can get started quickly with Snapchat advertising, and how some AI tools can help campaigns to produce relevant creative.
Step 1: Set up your Snapchat business account
To start with Snapchat Business:
Enter your information to create an account.
Create your business account by picking a username and (optionally) adding your website. Add brand assets here if you’d like, though you’ll be prompted to do so again at step 3.
Add your bio and profile photo.
Note: Optimizing your bio for SEO is always a good idea, so consider including keywords associated with your business and related marketing strategy.
Input your business details (country, tax ID).
Step 2: Create ads and define campaign objectives in snapchat ads manager
Snapchat offers Instant Create and Advanced Create for ad creation. We'll focus on the former, which is streamlined for new advertisers.
Select your advertising goal. For this example, we'll choose Website Visits to drive traffic to creatify.ai. Choose your objective based on your marketing goals and audience's position in the customer journey.
Step 3: Design your ad with creative AI
To design your ad:
Upload existing assets or use Creatify for creative AI generated content to engage your audience. An AI ads generator like Creatify can produce personalized content for Snapchat's unique demographic. You can even design your own AI avatar to promote your product or service - your own brand ambassador to represent your business and your target audience.
Add a headline, caption, and call-to-action (CTA).
Select a complementary template.
Preview your ad.
Interested in A/B testing rather than promoting a single ad? Creatify's AI tools can quickly create multiple ad variations for testing and optimization. Read more about Batch Mode here.
Step 4: Set up ad delivery for your Snapchat advertising campaign
Define your audience and campaign parameters:
Specify target audience location. The more local, the more targeted.
Demographics: Select age range, gender, and language.
Advanced targeting: Choose interests and device types. Knowing what kind of lifestyle category your audience belongs to will significantly affect your targeting.
Set campaign dates and budget (daily or lifetime). Whether your budget is $50 or $50,000, ensure you have selected the correct budget duration to avoid overspending.
Provide your company's location.
Step 5: Review and publish your Snapchat ad
Before publishing:
Review your ad campaign overview. Make any necessary adjustments.
Check delivery estimates. This is where Snapchat forecasts the campaign results.
Confirm all details and publish. Wait for approval, typically within 24 hours (you won't be charged until your ad is approved and starts delivering).
Conclusion
Snapchat's advertising platform offers unique opportunities for businesses to connect with a young, engaged audience. With 432 million daily active users, Snapchat provides access to a valuable demographic. Interestingly, they’re less price sensitive than other social media users. They love to shop, and for most users, the shopping journey begins on social media. 75% report that when they like something, they buy it — versus 59%⁵.
By leveraging Snapchat's robust advertising tools and combining them with AI-powered content creation platforms like Creatify, businesses can create compelling, targeted campaigns that resonate with their audience.
¹ Snapchat’s daily active users: https://www.statista.com/statistics/545967/snapchat-app-dau/#:~:text=Daily active users of Snapchat 2014-2024&text=As of the second quarter,the first quarter of 2024.
² Demographic using Snapchat: https://forbusiness.snapchat.com/advertising/why-snapchat-ads
³ Snapchat spending power: https://analyzify.com/statsup/snapchat
⁴ People like to buy from Snapchat: https://socialflyny.com/snapchat-statistics/
⁵ Snapchatters like to shop: https://forbusiness.snapchat.com/blog/top-social-shopping-platform
Snapchat advertising connects brands with a young, engaged audience. As of Q2 2024, Snapchat has over 432 million daily active users¹, with 75% of 13-34 year-olds in the U.S. using the platform². Snapchatters have a combined spending power of over $4.4 trillion annually³; furthermore, for businesses, it’s important to know that people are 35% more likely to buy items advertised on Snapchat than other platforms⁴. A well-planned strategy on Snapchat for business can significantly boost your brand's digital marketing efforts. This blog explores how small businesses and marketing executives can get started quickly with Snapchat advertising, and how some AI tools can help campaigns to produce relevant creative.
Step 1: Set up your Snapchat business account
To start with Snapchat Business:
Enter your information to create an account.
Create your business account by picking a username and (optionally) adding your website. Add brand assets here if you’d like, though you’ll be prompted to do so again at step 3.
Add your bio and profile photo.
Note: Optimizing your bio for SEO is always a good idea, so consider including keywords associated with your business and related marketing strategy.
Input your business details (country, tax ID).
Step 2: Create ads and define campaign objectives in snapchat ads manager
Snapchat offers Instant Create and Advanced Create for ad creation. We'll focus on the former, which is streamlined for new advertisers.
Select your advertising goal. For this example, we'll choose Website Visits to drive traffic to creatify.ai. Choose your objective based on your marketing goals and audience's position in the customer journey.
Step 3: Design your ad with creative AI
To design your ad:
Upload existing assets or use Creatify for creative AI generated content to engage your audience. An AI ads generator like Creatify can produce personalized content for Snapchat's unique demographic. You can even design your own AI avatar to promote your product or service - your own brand ambassador to represent your business and your target audience.
Add a headline, caption, and call-to-action (CTA).
Select a complementary template.
Preview your ad.
Interested in A/B testing rather than promoting a single ad? Creatify's AI tools can quickly create multiple ad variations for testing and optimization. Read more about Batch Mode here.
Step 4: Set up ad delivery for your Snapchat advertising campaign
Define your audience and campaign parameters:
Specify target audience location. The more local, the more targeted.
Demographics: Select age range, gender, and language.
Advanced targeting: Choose interests and device types. Knowing what kind of lifestyle category your audience belongs to will significantly affect your targeting.
Set campaign dates and budget (daily or lifetime). Whether your budget is $50 or $50,000, ensure you have selected the correct budget duration to avoid overspending.
Provide your company's location.
Step 5: Review and publish your Snapchat ad
Before publishing:
Review your ad campaign overview. Make any necessary adjustments.
Check delivery estimates. This is where Snapchat forecasts the campaign results.
Confirm all details and publish. Wait for approval, typically within 24 hours (you won't be charged until your ad is approved and starts delivering).
Conclusion
Snapchat's advertising platform offers unique opportunities for businesses to connect with a young, engaged audience. With 432 million daily active users, Snapchat provides access to a valuable demographic. Interestingly, they’re less price sensitive than other social media users. They love to shop, and for most users, the shopping journey begins on social media. 75% report that when they like something, they buy it — versus 59%⁵.
By leveraging Snapchat's robust advertising tools and combining them with AI-powered content creation platforms like Creatify, businesses can create compelling, targeted campaigns that resonate with their audience.
¹ Snapchat’s daily active users: https://www.statista.com/statistics/545967/snapchat-app-dau/#:~:text=Daily active users of Snapchat 2014-2024&text=As of the second quarter,the first quarter of 2024.
² Demographic using Snapchat: https://forbusiness.snapchat.com/advertising/why-snapchat-ads
³ Snapchat spending power: https://analyzify.com/statsup/snapchat
⁴ People like to buy from Snapchat: https://socialflyny.com/snapchat-statistics/
⁵ Snapchatters like to shop: https://forbusiness.snapchat.com/blog/top-social-shopping-platform
Snapchat advertising connects brands with a young, engaged audience. As of Q2 2024, Snapchat has over 432 million daily active users¹, with 75% of 13-34 year-olds in the U.S. using the platform². Snapchatters have a combined spending power of over $4.4 trillion annually³; furthermore, for businesses, it’s important to know that people are 35% more likely to buy items advertised on Snapchat than other platforms⁴. A well-planned strategy on Snapchat for business can significantly boost your brand's digital marketing efforts. This blog explores how small businesses and marketing executives can get started quickly with Snapchat advertising, and how some AI tools can help campaigns to produce relevant creative.
Step 1: Set up your Snapchat business account
To start with Snapchat Business:
Enter your information to create an account.
Create your business account by picking a username and (optionally) adding your website. Add brand assets here if you’d like, though you’ll be prompted to do so again at step 3.
Add your bio and profile photo.
Note: Optimizing your bio for SEO is always a good idea, so consider including keywords associated with your business and related marketing strategy.
Input your business details (country, tax ID).
Step 2: Create ads and define campaign objectives in snapchat ads manager
Snapchat offers Instant Create and Advanced Create for ad creation. We'll focus on the former, which is streamlined for new advertisers.
Select your advertising goal. For this example, we'll choose Website Visits to drive traffic to creatify.ai. Choose your objective based on your marketing goals and audience's position in the customer journey.
Step 3: Design your ad with creative AI
To design your ad:
Upload existing assets or use Creatify for creative AI generated content to engage your audience. An AI ads generator like Creatify can produce personalized content for Snapchat's unique demographic. You can even design your own AI avatar to promote your product or service - your own brand ambassador to represent your business and your target audience.
Add a headline, caption, and call-to-action (CTA).
Select a complementary template.
Preview your ad.
Interested in A/B testing rather than promoting a single ad? Creatify's AI tools can quickly create multiple ad variations for testing and optimization. Read more about Batch Mode here.
Step 4: Set up ad delivery for your Snapchat advertising campaign
Define your audience and campaign parameters:
Specify target audience location. The more local, the more targeted.
Demographics: Select age range, gender, and language.
Advanced targeting: Choose interests and device types. Knowing what kind of lifestyle category your audience belongs to will significantly affect your targeting.
Set campaign dates and budget (daily or lifetime). Whether your budget is $50 or $50,000, ensure you have selected the correct budget duration to avoid overspending.
Provide your company's location.
Step 5: Review and publish your Snapchat ad
Before publishing:
Review your ad campaign overview. Make any necessary adjustments.
Check delivery estimates. This is where Snapchat forecasts the campaign results.
Confirm all details and publish. Wait for approval, typically within 24 hours (you won't be charged until your ad is approved and starts delivering).
Conclusion
Snapchat's advertising platform offers unique opportunities for businesses to connect with a young, engaged audience. With 432 million daily active users, Snapchat provides access to a valuable demographic. Interestingly, they’re less price sensitive than other social media users. They love to shop, and for most users, the shopping journey begins on social media. 75% report that when they like something, they buy it — versus 59%⁵.
By leveraging Snapchat's robust advertising tools and combining them with AI-powered content creation platforms like Creatify, businesses can create compelling, targeted campaigns that resonate with their audience.
¹ Snapchat’s daily active users: https://www.statista.com/statistics/545967/snapchat-app-dau/#:~:text=Daily active users of Snapchat 2014-2024&text=As of the second quarter,the first quarter of 2024.
² Demographic using Snapchat: https://forbusiness.snapchat.com/advertising/why-snapchat-ads
³ Snapchat spending power: https://analyzify.com/statsup/snapchat
⁴ People like to buy from Snapchat: https://socialflyny.com/snapchat-statistics/
⁵ Snapchatters like to shop: https://forbusiness.snapchat.com/blog/top-social-shopping-platform
