Creatify AI and AdCreative AI are both content production software, though they differ in a variety of ways, most strikingly being the difference in their USP; that is, their unique selling point. Each application does masterfully what the other cannot. AdCreative is good at producing AI generated images for advertising campaigns, whereas Creatify focuses on the production of high quality video ads. Both target a similar clientele, though the needs of their customers differs their requirement for different forms of creative with which to market to their own segments.

In this blog, we’ll explore those differences and more in more depth, fleshing out key features and capabilities of each to give you the information you need to make an informed business decision and improve your marketing performance.

What is AdCreative AI?

Simply put, Ad Creative AI is tool for generating marketing images for ad banners, carousels, photoshoots, and other image related marketing collateral. Like Creatify, it’s good for automating the production process, helping marketers to scale their campaigns.

What is Creatify AI?

Creatify, on the other hand, focuses on generating marketing videos at scale to maximize performance marketers’ ROI. In conjunction with its high quality video generation, Creatify allows business to generate AI avatars or AI influencers to use as brand ambassadors.

Comparing features

Content creation / Content production

The standout difference between Creatify AI and AdCreative AI is what they allow performance marketers to produce. Creatify allows marketers to create large scale advertising campaigns with hundreds of video ad variations allowing for thoughtful rich split testing to find optimal creative. AdCreative on the other hand is suitable for those looking to promote on Meta with simple AI generated graphics. Creatify’s suite of tools, however, edges them ahead in production capabilities. From a simple URL, Creatify can generate hundreds of video ad variations. Not only can marketers produce video ads with quality b-roll, but they can use the other production features, too, e.g., AI shorts: a feature enabling production of uniquely designed, AI generated video in styles like comic, 3D, and realism. Videos like this have been exploding on TikTok of late.

AI avatar selection

A striking difference in offerings is the lack of AI avatars in AdCreative AI. Creatify boasts a library of multi-cultural and diverse avatars that businesses can use to help promote their videos to specific customer segments. Not only does Creatify offer a selection of over 500 realistic stock avatars, but marketers have the option of either creating their own AI influencers with *Design Your Own Avatar* with a couple of simple prompts, or Bring your own avatar, where a user uploads footage of themselves from which they can produce hundreds of video ad creatives in their likeness. Their avatars, too, have over 140 different voices and accents available to use, giving marketers plenty to split test. Furthermore, Creatify’s lip-syncing technology is top of the market and continues to iterate daily.

Editing, rendering, and exporting

With a focus on image generation, AdCreative AI have a streamlined rendering and exporting process to allow for large scale production; furthermore, they have integrations with Facebook, allowing for seamless uploading cross-platform. Creatify’s focus being on large scale video production mean that it’s rendering is slightly behind AdCreative’s swift image generation. Creatify provides a suite of editing tools, and allows users to preview their videos before fully rendering and spending credits.

Media upload and stock footage

AdCreative AI and Creatify both offer stock media options for ad creation. As a primarily image focused business, AdCreative AI provides access to over 100 million free stock images, e.g., iStock and Unsplash, and allows users to upload their own images. It also offers AI images that users can generate using prompts.

Creatify focuses on video ad content, providing royalty-free footage for video ads. While you can upload media, Creatify’s advantage comes with its ability to scrape a webpage for media with only a product URL; and when paired with a prompt from an informed marketer, can generate stunning video ads ready for multi-channel promotion. While AdCreative AI emphasizes its extensive image library, Creatify integrates stock media into customizable video templates; - templates that are trending and popular across platforms like TikTok and Instagram.

Pricing plans

The first distinction between both these businesses is the fact that only Creatify offers a free trial that requires no exchange of credit card details. This makes testing Creatify extremely pain free for new users, eliminating what is always an annoying friction point. AdCreative AI on the other hand, requires that information from the get.

In terms of pricing structure, here’s the two compared:

Note: Prices are based on annual billing.

Which AI software is best for the performance marketer?

Marketers that are running static ads exclusively on Facebook will be thrilled with AdCreative AI’s cross-platform integration and Facebook insights. The sheer vast of stock images available for selection coupled with its intuitive ad-focused AI makes it a fantastic option for static image ads.

If, however, you’re looking to produce ads in a format that most users enjoy to consume, look to Creatify’s video ads generator. If you want to create an AI avatar or design an AI influencer to become your business’ ambassador, look no further than Creatify. The ability to produce videos at scale with Batch Mode from just a product URL, use your personal AI avatar to star in those videos, and promote that content across all the major social media ad platforms, makes Creatify the outstanding option.

Thanks to its seamless free trial sign up that requires no credit card info, you can have your first video ad produced in less time than it took you to read this blog.