Author: Harikrishna Kundariya

Video content is blooming in the present digital world. Its importance for communication, storytelling, education, and marketing has made it an essential tool of use today. Historically speaking, videos are defined by high-quality visuals and can only be created by professionals or some sufficient budget for such activities. However, with the emergence of strong Artificial Intelligence video creation tools such as Creatify.ai, which have changed the status quo and have pulled some barriers to entry for content creation regardless of the level of experience or skill, the core argument is gradually fading. 

AI video creation has transformed video creation as new doors of creativity have now been opened, and video production is now more affordable and cheaper than it has ever been. So, let's explore how to create videos using AI along with the most useful tools and practical actions, as well as tips and tricks, which will help you create cool videos without any prior experience.

Why Use AI for Video Creation?

Eliminate Unnecessary Tasks and Reduces Time Expenditure:

The whole process of video making is quite tiring as it involves clipping and stitching, syncing and editing along with searching for the clips.

Most of this work is done by AI tools, such as Creatify.ai, now; hence, the time used to have a captivating video is reduced. For instance, in case you are producing a video that explains how a product works, instead of taking hours to add the animation, edit the shots, and insert the effects, it only takes minutes. Even a Novice Can Follow A Simple Process

Usually, AI video makers, such as Creatify.ai, are accessible since one can effortlessly drag and drop clips and have provided templates and instructional sections. Ease in this regard does not only benefit professionals but even the unskilled and uninformed can make a great video.

Affordable:

It is very expensive to hire a camera person to shoot one clip for you or to buy expensive videos and editing packages. With many platforms like Creatify.ai, which are AI-based, possible package offers are affordable, even free, or with trials. This opens up the possibility of making videos accessible to the general public, small business people, and content creators with low budgets.

Room for Experimenting & Customizing

Most AI video creation tools, such as Creatify.ai, feature numerous templates, animated sequences, visuals, and voiceovers that support stylization and generation of a personalized video regardless of how creative one is.

Best AI Video Creation Tools for Beginners

As you make videos, the first step is choosing an AI video tool that is going to help you attain your objectives. Be aware that some video makers are unique and allow a variety of things.

Creatify.ai

Creativity.ai embraces the use of AI that helps its clients produce AI Video Ads with compelling AI Avatar features and many more. Its unique DYOA feature keeps it top of the market where you can create an avatar using the personalized prompts.

InVideo

InVideo is a one-stop shop for social media content and promo clips. It has numerous templates and an easy-to-navigate interface. The possibility of the presence of text, stock images, and other transitions such as the smooth kind while in real-time changes.

Synthesia

Synthesia is also available when you need to produce training videos, explainers, or custom content. It provides AI avatars that can speak your words in a lifelike voice. Synthesia offers many languages and plenty of options, which will allow you to make the perfect professional or business focused video.

Pictory

Pictory converts blog posts or articles into great-looking videos. Utilizing AI, it automatically matches visuals and transitions with your content. Such tools are very impactful on the content marketer when one is trying to convert written content to video format.

Lumen5

Lumen5 is designed to produce fast interactive social media videos. From it's text-to-video feature, one can convert scripts into video format with great animations and effects. It's perfect for any marketer or content creator.

Designs.ai

Designs.ai can be said to be a multi-functional tool. It also lets you design logos for social media platforms, posts for videos, and many others. For video creators who prefer having all their designs in one place, Designs.ai is the best option.

Step-by-Step Guide to Creating Your First AI Video

Now that you have chosen an AI tool, let's walk through how to make a great video.

Step 1: Define the purpose of your video and identify its audience 

First of all, the purpose of using a video and what content has to be given through a video shall be defined. Whether it is something to sell, educate, or just for fun for yourself, purpose can help you make decisions at every stage of development. As per the recent stats, 85.1% of content writers use AI to Create video content.

Step 2: Create a Script or Outline

Whenever working on a short video, an organized script keeps things clear in a manner an ambiguous script could not. Here is a simple example for the demonstration of a product: Introduction: Give a quick overview of the product and why it's valuable. Features: Mention the main features with pictures or graphics. Use Case: Explain how the product fixes a problem.

Closing: End the message with a call to action to your viewer. Examples include "Buy now" or "Learn more."

Keeping your words short and interesting will keep your audience engaged, along with building retention.

Step 3: Pick your visuals, text, and voiceovers

Adding visuals, text, and voiceovers can be done with ease by using AI tools such as Creatify.ai.

Visuals: Most AI video platforms have libraries of stock images, video clips, and animations. For instance, lifestyle clips work just fine to support a fashionable brand, but in the case of a technological product, one should go for more modern graphics.

Text Overlays: Most of the tools permit writing texts over the video; thus, they are really helpful in certain cases, such as instructional videos or tutorials. It's also possible to choose several font types if you would like the effects to reflect your brand design.

Voices: Generally always able to customize AI voices. Some voices are available to select from. You are also allowed to make them faster or slower, even change the tone of voice, making it sound more attentive.

Step 4: Transitions and Effects to Customize the Video

Transitions and effects are cool, but putting too much into it will overflow and you won't be able to pay attention. AI tools like Creatify.ai, InVideo, or Pictory are suggesting changes based on what's in your video. This way, you could see how they look and make some tweaks if needed.

Step 5: Preview, Edit and Refine

Always preview your video before finalizing or marketing. Check for mistakes, whatever may disrupt the rhythm, or some graphics or pictures that may not align with what you want to convey through your message. Most AI tools actually do offer the facility of real-time editing; thus, it should not be too tiring to make a few amendments.

Step 6: Export and Share

Once the video looks good to you, export it in a format recommended for the target platform. Many of the AI applications will provide standard sizes when uploading content on YouTube, Instagram, or other platforms without losing quality and density.

Tips to Make Your AI Video Stand Out

Creation of a basic video is pretty easy, but other techniques are involved to make it stand out.

Employ High-Quality Images and Crisp Audio

HD images and crystal-clear audio entail that it would be professional. Most AI tools, like Creatify.ai, offer HD images for your particular product or service you are showcasing; you can even upload your graphics for brand consistency.

Keep It Short and Sweet

A short video will engage viewers and retain their attention. The length, when placed on social media, should be approximately 1 to 3 minutes, although tutorial videos may extend to 5 to 10 minutes. Remove all detailed descriptions and only include key points.

Branded Colors and Fonts

Consistent branding creates a professional look. If creating more than one video, choose colors, fonts, and a visual style that reflects your brand.

Optimize for Mobile Viewing

Most of the viewers nowadays will view from the mobile screen; so, the text should be readable and the graphics discernible on the small screen.

Finish with an Interesting CTA

A strong call-to-action to move your audience to the next step to go to the website subscribe or share that video.

AI-based Advanced Features to Enhance Your Videos

With AI video creation, you could reach out to advanced features that push videos to the next limit. Some of them are enumerated as follows:

Voice Cloning and Text-to-Speech Customization

Some of the advanced tools feature Resemble.ai, allowing for voice cloning and using either your own voice or creating synthetic voices on the kind of help it offers; just that little touch is what makes it unique-personalized. It would be very handy in training videos or when handling customers.

AI-Generated Avatars

Create an avatar of yourself talking with your voice using Creatify.ai or Synthesia. This adds that human, relatable feeling in your videos and this really works great in tutorial or training video. 

Natural Language Processing for Script Assistance

There are some AI video editing tools that are built with NLP technology; it allows the software to recommend scripts based on certain keywords. This saves time in terms of ideating and actually writing the script.

Smoothed Automatic Scene Transitioning and Effects

AI tools can monitor your content flow and give you possible transitions and effects to make your video professional and full of dynamism throughout.

Common AI Challenges and How to Handle Them

As powerful as these AI tools are, there are still several challenges that you might face:

Creative Limitation of AI

Although AI can create visuals and voiceovers for you, it still doesn't get as subtle as a human would. Give your unique touch to every video by personalizing every script, using different visuals, and giving new styles a shot.

AI Voiceover Pronunciation and Tone

The AI voices sometimes mispronounce words or simply don't have the right, rich intonation a human voice would produce. You will want to play back your video to determine what this voiceover sounds like and make edits to your script or voice options.

Limitations to Customization

Many of the services allow for some degree of personalisation, but possibly may not offer a specific variety that a brand would really require, such as certain font styles or shades of color. One way around this is by using a template along with styles that most closely fit your brand.

Technical Quality and Brand Consistency

More attention should be paid to consistency of visual, audio, and branding, resolution setting, and export quality. For slight mismatches that may make a video appear amateurish, higher qualities are important.

Conclusion

Thanks to AI-driven video creation tools like Creatify.ai, a user can create professional striking videos without having any prior technical experience and expensive software. It further offers open highways for business owners, content creators, and people with stories to take full responsibility for video creation. Every step forward by AI opens entirely new possibilities in storytelling, marketing, and education.

This can be accomplished by following the steps, best practices, and trying out available tools to develop professional videos the target audience would like to watch. Thanks to AI, creating videos for a wide range of creators has never been easier than today.