One of the most important elements - if not THE most important element of a video - in terms of retention, whether for a product video or a social media marketing video, is the hook; that is, what is seen and heard in the opening seconds. If you don't engage the viewer within those seconds, you have lost them for good. It's time to prioritize investing energy into crafting compelling hooks. In this blog, I'll give you 24 examples of TikTok hooks that have earned results time and time again.
First, here's 3 types of hooks that help your video become captivating:
Verbal hook: what you say and how you say it.
Text hook: text that supplements what you're saying in the video, doubling your chances of retention.
Visual hook: what you're doing and how you're doing it.
Here's 7 examples of verbal and/or text hooks that have proven results across TikTok.
P.S. Make sure you bookmark this page so that you can revisit these hooks later.
(14.5 million views): If you think X, but you want to know for sure, this video is for you.
(2.6 million views): I am constantly amazed by X.
(2.6 million views): Does anyone else have that one X?
(4.1 million views): X group have been lied to!
(2.8 million views): Hack your X in 2024!
(2.3 million views): Here's my favorite lesson of 2024.
(2.1 million views): People don't actually understand that if X then Y.
Here's 14 more hooks that have been used to great success across TikTok:
Let me show you in seconds how backwards X is.
This might just be the most ridiculous X of the year.
I'm sure you've heard the news
This is going to be my one and only warning on why not to do X.
I literally do not understand how X is not mainstream information
Are X cool now?
Can anyone explain to me how I have X?
You know when you do X so Y doesn't happen?
This is why you need X
What I wish I knew at X instead of Y
Why do X percent of Y do Z?
If you don't like X but still want Y, do Z.
I think I messed up…
The number 1 mistake new X make
My new favorite thing to do is X
The biggest mistake I made when it comes to X is…
Listen, if you're worried that X, just remember.
With Creatify, you can try all of these hooks easily with Batch Mode, testing copy, AI digital avatars, and design variations to see which blend breeds the best results for your product video. What's more, the AI trend on TikTok paired with the hooks listed will yield interesting results, as the combination of interesting AI avatars and popularized hooks should breed positive results.
Bookmark this page and revisit it next time you're creating a product or marketing video!
