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Marketers use Foreplay to research ads, track competitors, and turn saved examples into creative briefs. Swipe File, Discovery, and Briefs support research and planning; Spyder and Lens provide tracking and analytics. Foreplay’s comparison grid lists more than 200 million community ads. Basic costs $59 monthly ($49 with annual billing), Workflow costs $175 ($149), and Agency costs $459 ($389). All three offer seven-day trials, and Foreplay offers no public free plan.
In this article, we introdce Foreplay's pricing plans and their credit limits. We verified the prices and limits in August 2026 through Foreplay's pricing page, Foreplay's credit documentation.
Key takeaways
Foreplay has plans starting at $59 a month and going upto $175 and $459.
Foreplay charges $20 for each extra user and $50 for each additional Lens brand.
What Foreplay is
Foreplay lets marketers save ads in Swipe File, search its Discovery library, and create briefs from selected examples. Spyder tracks competitor advertising, while Lens analyzes creative performance from connected ad accounts. The official comparison grid lists more than 200 million ads in the community library and up to three years of competitor history through Spyder. Foreplay does not produce or publish finished video ads.
The Foreplay credit system, explained
Foreplay uses credits only for API retrievals. Browsing Discovery, saving ads through the interface, and writing briefs do not consume those credits.
API action | Credit cost |
|---|---|
Retrieve one ad with all metadata | 1 credit |
Retrieve 100 ads | 100 credits |
Retrieve 100 transcripts | 100 credits |
Retrieve 100 ads with video, copy, and landing-page data | 100 credits |
Every current monthly plan includes 10,000 API credits per month. Annual plans include 20,000 credits for each month and grant the full annual allowance upfront, which equals 240,000 credits.
The same word describes a different unit on Creatify. Creatify credits pay for scripts, video generation, and production revisions.
Foreplay plan pricing in 2026
Feature | Basic | Workflow | Agency | Enterprise |
|---|---|---|---|---|
Monthly price | $59 | $175 | $459 | Custom |
Annual effective price | $49/month | $149/month | $389/month | Custom |
Annual bill | $588 | $1,788 | $4,668 | Custom |
Included users | 1 | Up to 5 | Up to 10 | Unlimited |
Spyder allowance, monthly | None on official grid | 15 brands | 50 brands | Unlimited |
Spyder allowance, annual | None on official grid | Unlimited | Unlimited | Unlimited |
Lens allowance | None on official grid | 1 brand | 10 brands | Unlimited |
API credits | 10,000 monthly or 20,000 per month annually | 10,000 monthly or 20,000 per month annually | 10,000 monthly or 20,000 per month annually | Custom |
Extra user | $20/month | $20/month | $20/month | Included |
Extra Lens brand | Not available | $50/month | $50/month | Included |
Trial | 7 days | 7 days | 7 days | Sales-led |
Foreplay's plan cards and some secondary tables have listed Spyder and Lens under Basic. The official comparison grid leaves both allowances blank, and Foreplay's pricing announcement says new Basic customers do not receive the two Spyder credits retained by legacy customers. We use the comparison grid because it specifies the current allowances for each tier.
Basic ($59/month or $49/month annually)
The Basic plan gives one person access to Swipe File, Discovery, and Briefs. It suits a strategist who needs an organized ad library and a place to turn references into briefs.
Twelve monthly renewals cost 12 x $59 = $708. The annual plan costs 12 x $49 = $588, which saves $120.
The current official grid does not include Spyder or Lens for new Basic customers. Choose Workflow if you need Foreplay to track competitor brands or analyze connected ad accounts.
Workflow ($175/month or $149/month annually)
The Workflow plan is Foreplay's first complete research and analytics tier. It includes up to five users, 15 Spyder brands with monthly billing, and one Lens brand.
The annual version removes the Spyder brand limit. Twelve monthly renewals cost 12 x $175 = $2,100, while annual billing costs 12 x $149 = $1,788. Foreplay advertises a $310 annual saving, although the displayed effective prices differ by $312 across 12 months.
Extra users and Lens brands follow this formula:
$175 + ($20 x extra users) + ($50 x extra Lens brands) per month
Agency ($459/month or $389/month annually)
The Agency plan includes up to 10 users, 50 Spyder brands with monthly billing, and 10 Lens brands. Annual billing includes unlimited Spyder tracking.
Twelve monthly renewals cost 12 x $459 = $5,508. The annual bill is 12 x $389 = $4,668. Foreplay advertises an $820 saving, while the displayed monthly rates produce a difference of $840.
Foreplay charges $50 for each Lens brand beyond the included 10. Five more Lens brands add $250 per month, compared with $100 for five extra users.
Enterprise (contact sales)
The Enterprise plan provides unlimited access across users, Spyder, and Lens. Foreplay also offers custom API arrangements, white-label external sharing, and priority support.
Foreplay advertises savings of up to 80% for Enterprise customers. The company requires a sales inquiry for base prices and volume discounts. A sales quote provides the only usable total.
What you'll actually pay
Foreplay's entry price covers research and briefs. The worked totals range from $59 for solo research to $709 for an agency using 15 Lens brands.
Solo strategist who only researches ads
Basic is the lowest-cost option for a solo strategist who regularly researches ads and builds briefs. That gives one user access to Swipe File, Discovery, and Briefs.
G2 gives Foreplay 4.8 out of 5 from 122 reviews, while its pricing summary lists “Expensive” as the leading con. Basic offers better value to strategists who build briefs every week than to occasional users.
Solo marketer who researches and ships ads
A solo marketer can pair Foreplay Basic with Creatify Starter:
Foreplay Basic:
$59/monthCreatify Starter:
$39/monthTogether, the subscriptions cover Foreplay research and Creatify production.
Creatify Starter includes 100 credits. A standard 15-second video costs 5 credits, so 100 credits / 5 credits = 20 videos before revisions or additional renders.
Five-person performance team
A five-person team can pair Foreplay Workflow with Creatify Pro:
Monthly Foreplay billing:
$175 + $99 = $274/monthAnnual Foreplay billing reduces this stack’s effective monthly cost by $26.
Foreplay handles the shared library, briefs, and creative analytics. Creatify Pro supports video generation, campaign launches, and tracking across more than 10 million Meta ads.
This stack covers research through launch for five people without adding Foreplay seats. Creatify Pro starts with 300 credits at $99 per month, although higher credit allocations are available through its pricing slider.
Eight-person Workflow team
The Workflow plan includes five users, so an eight-person team needs three extra seats:
$175 + (3 x $20) = $235/month
That bill still excludes finished ad production. Creatify Pro adds finished-video production to this eight-person setup.
Agency with 15 Lens brands
The Agency plan includes 10 Lens brands. An agency that needs 15 pays for five more:
$459 + (5 x $50) = $709/month
Foreplay charges $250 for those five brands. Five extra seats would cost $100, so Lens brands increase this agency's bill 2.5 times faster than the same number of added users.
API and add-on pricing
Foreplay provides API credits with every current plan and offers larger packs for higher retrieval volumes.
Option | API credits | Published purchase route |
|---|---|---|
Monthly self-serve plan | 10,000 per month | Included |
Annual self-serve plan | 20,000 per month | Included and granted upfront |
Add-on pack | 100,000 | Contact sales |
Add-on pack | 250,000 | Contact sales |
Add-on pack | 500,000 | Contact sales |
Pay as you go | Custom | Contact sales |
Enterprise API | Custom | Contact sales |
Foreplay does not publish consistent dollar prices for these add-ons across its public pricing materials. Teams that expect to retrieve more than 10,000 ads per month on monthly billing need a sales quote before fixing the API budget.
Creatify or Foreplay
Creatify covers more of the advertising workflow inside one platform. Foreplay provides the larger specialist research library and deeper competitor history.
Workflow stage | Creatify | Foreplay |
|---|---|---|
Competitor research | Pro includes a tracker with 10M+ Meta ads | Discovery lists 200M+ community ads |
Briefs and scripts | Creatify Agent develops scripts and concepts from a brief or product URL | Briefs creates scripts, storyboards, and shareable brief pages |
Finished video generation | Generates video ads, avatars, and product videos | Does not render finished ads |
Ad cloning | Ad Clone recreates a reference ad for another product | No equivalent finished-video tool |
Campaign launch | Performance Agent can create and launch campaigns | Lens provides read-only analytics |
Performance analysis | Performance Agent connects to Meta, Google Ads, and TikTok | Lens analyzes creative performance without charging by ad spend |
Competitor history | Tracker focuses on Meta ads | Spyder stores tracked ads and offers history of up to three years |
Monthly entry for production | Starter costs $39; Pro costs $99 | Production requires another platform |
Creatify Pro is the stronger single-platform purchase for a team that needs to create, launch, and learn from finished ads. Foreplay retains the advantage for strategists who need its 200 million ad library, permanent Spyder records, and specialist briefing workflow.
The two products also use incompatible credit units. Foreplay credits retrieve ads; Creatify credits fund production.
Who each plan is right for
Basic: Solo strategists who need Swipe File, Discovery, and Briefs without Spyder or Lens.
Workflow: Workflow includes five users, 15 tracked brands with monthly billing, and one Lens brand.
Agency: The Agency plan includes 10 users, 50 tracked brands with monthly billing, and 10 Lens brands.
Enterprise: Organizations that need unlimited usage, white-label sharing, or custom API volume.
Creatify Starter or Pro: Marketers whose immediate requirement is a finished ad rather than a research library.
FAQs
Does Foreplay have a free plan?
No—Foreplay doesn’t offer a public free tier. It does include a 7-day trial for its plans.
What are Foreplay credits used for (and what do they pay for)?
Credits are used for API retrievals. One credit retrieves one ad with its metadata. Browsing Discovery, saving ads in the UI, and creating briefs don’t consume credits.
Do Foreplay credits generate or render video ads?
No. Foreplay’s API credits only retrieve ad data (including metadata such as transcripts and, in some cases, video-related fields). Rendering/launching finished ads requires a separate production platform subscription.
What’s the cheapest way to pay for both Basic research and finished ad production?
With Creatify Starter added, the minimum monthly bill becomes $98 ($59 Foreplay Basic + $39 Creatify Starter).
If I need competitor tracking and creative analytics, which Foreplay plan should I choose?
Choose Workflow ($175/month or $149/month annually). It’s the first official tier that includes Spyder tracking and Lens analytics (up to 5 users, 15 Spyder brands, and 1 Lens brand).
Marketers use Foreplay to research ads, track competitors, and turn saved examples into creative briefs. Swipe File, Discovery, and Briefs support research and planning; Spyder and Lens provide tracking and analytics. Foreplay’s comparison grid lists more than 200 million community ads. Basic costs $59 monthly ($49 with annual billing), Workflow costs $175 ($149), and Agency costs $459 ($389). All three offer seven-day trials, and Foreplay offers no public free plan.
In this article, we introdce Foreplay's pricing plans and their credit limits. We verified the prices and limits in August 2026 through Foreplay's pricing page, Foreplay's credit documentation.
Key takeaways
Foreplay has plans starting at $59 a month and going upto $175 and $459.
Foreplay charges $20 for each extra user and $50 for each additional Lens brand.
What Foreplay is
Foreplay lets marketers save ads in Swipe File, search its Discovery library, and create briefs from selected examples. Spyder tracks competitor advertising, while Lens analyzes creative performance from connected ad accounts. The official comparison grid lists more than 200 million ads in the community library and up to three years of competitor history through Spyder. Foreplay does not produce or publish finished video ads.
The Foreplay credit system, explained
Foreplay uses credits only for API retrievals. Browsing Discovery, saving ads through the interface, and writing briefs do not consume those credits.
API action | Credit cost |
|---|---|
Retrieve one ad with all metadata | 1 credit |
Retrieve 100 ads | 100 credits |
Retrieve 100 transcripts | 100 credits |
Retrieve 100 ads with video, copy, and landing-page data | 100 credits |
Every current monthly plan includes 10,000 API credits per month. Annual plans include 20,000 credits for each month and grant the full annual allowance upfront, which equals 240,000 credits.
The same word describes a different unit on Creatify. Creatify credits pay for scripts, video generation, and production revisions.
Foreplay plan pricing in 2026
Feature | Basic | Workflow | Agency | Enterprise |
|---|---|---|---|---|
Monthly price | $59 | $175 | $459 | Custom |
Annual effective price | $49/month | $149/month | $389/month | Custom |
Annual bill | $588 | $1,788 | $4,668 | Custom |
Included users | 1 | Up to 5 | Up to 10 | Unlimited |
Spyder allowance, monthly | None on official grid | 15 brands | 50 brands | Unlimited |
Spyder allowance, annual | None on official grid | Unlimited | Unlimited | Unlimited |
Lens allowance | None on official grid | 1 brand | 10 brands | Unlimited |
API credits | 10,000 monthly or 20,000 per month annually | 10,000 monthly or 20,000 per month annually | 10,000 monthly or 20,000 per month annually | Custom |
Extra user | $20/month | $20/month | $20/month | Included |
Extra Lens brand | Not available | $50/month | $50/month | Included |
Trial | 7 days | 7 days | 7 days | Sales-led |
Foreplay's plan cards and some secondary tables have listed Spyder and Lens under Basic. The official comparison grid leaves both allowances blank, and Foreplay's pricing announcement says new Basic customers do not receive the two Spyder credits retained by legacy customers. We use the comparison grid because it specifies the current allowances for each tier.
Basic ($59/month or $49/month annually)
The Basic plan gives one person access to Swipe File, Discovery, and Briefs. It suits a strategist who needs an organized ad library and a place to turn references into briefs.
Twelve monthly renewals cost 12 x $59 = $708. The annual plan costs 12 x $49 = $588, which saves $120.
The current official grid does not include Spyder or Lens for new Basic customers. Choose Workflow if you need Foreplay to track competitor brands or analyze connected ad accounts.
Workflow ($175/month or $149/month annually)
The Workflow plan is Foreplay's first complete research and analytics tier. It includes up to five users, 15 Spyder brands with monthly billing, and one Lens brand.
The annual version removes the Spyder brand limit. Twelve monthly renewals cost 12 x $175 = $2,100, while annual billing costs 12 x $149 = $1,788. Foreplay advertises a $310 annual saving, although the displayed effective prices differ by $312 across 12 months.
Extra users and Lens brands follow this formula:
$175 + ($20 x extra users) + ($50 x extra Lens brands) per month
Agency ($459/month or $389/month annually)
The Agency plan includes up to 10 users, 50 Spyder brands with monthly billing, and 10 Lens brands. Annual billing includes unlimited Spyder tracking.
Twelve monthly renewals cost 12 x $459 = $5,508. The annual bill is 12 x $389 = $4,668. Foreplay advertises an $820 saving, while the displayed monthly rates produce a difference of $840.
Foreplay charges $50 for each Lens brand beyond the included 10. Five more Lens brands add $250 per month, compared with $100 for five extra users.
Enterprise (contact sales)
The Enterprise plan provides unlimited access across users, Spyder, and Lens. Foreplay also offers custom API arrangements, white-label external sharing, and priority support.
Foreplay advertises savings of up to 80% for Enterprise customers. The company requires a sales inquiry for base prices and volume discounts. A sales quote provides the only usable total.
What you'll actually pay
Foreplay's entry price covers research and briefs. The worked totals range from $59 for solo research to $709 for an agency using 15 Lens brands.
Solo strategist who only researches ads
Basic is the lowest-cost option for a solo strategist who regularly researches ads and builds briefs. That gives one user access to Swipe File, Discovery, and Briefs.
G2 gives Foreplay 4.8 out of 5 from 122 reviews, while its pricing summary lists “Expensive” as the leading con. Basic offers better value to strategists who build briefs every week than to occasional users.
Solo marketer who researches and ships ads
A solo marketer can pair Foreplay Basic with Creatify Starter:
Foreplay Basic:
$59/monthCreatify Starter:
$39/monthTogether, the subscriptions cover Foreplay research and Creatify production.
Creatify Starter includes 100 credits. A standard 15-second video costs 5 credits, so 100 credits / 5 credits = 20 videos before revisions or additional renders.
Five-person performance team
A five-person team can pair Foreplay Workflow with Creatify Pro:
Monthly Foreplay billing:
$175 + $99 = $274/monthAnnual Foreplay billing reduces this stack’s effective monthly cost by $26.
Foreplay handles the shared library, briefs, and creative analytics. Creatify Pro supports video generation, campaign launches, and tracking across more than 10 million Meta ads.
This stack covers research through launch for five people without adding Foreplay seats. Creatify Pro starts with 300 credits at $99 per month, although higher credit allocations are available through its pricing slider.
Eight-person Workflow team
The Workflow plan includes five users, so an eight-person team needs three extra seats:
$175 + (3 x $20) = $235/month
That bill still excludes finished ad production. Creatify Pro adds finished-video production to this eight-person setup.
Agency with 15 Lens brands
The Agency plan includes 10 Lens brands. An agency that needs 15 pays for five more:
$459 + (5 x $50) = $709/month
Foreplay charges $250 for those five brands. Five extra seats would cost $100, so Lens brands increase this agency's bill 2.5 times faster than the same number of added users.
API and add-on pricing
Foreplay provides API credits with every current plan and offers larger packs for higher retrieval volumes.
Option | API credits | Published purchase route |
|---|---|---|
Monthly self-serve plan | 10,000 per month | Included |
Annual self-serve plan | 20,000 per month | Included and granted upfront |
Add-on pack | 100,000 | Contact sales |
Add-on pack | 250,000 | Contact sales |
Add-on pack | 500,000 | Contact sales |
Pay as you go | Custom | Contact sales |
Enterprise API | Custom | Contact sales |
Foreplay does not publish consistent dollar prices for these add-ons across its public pricing materials. Teams that expect to retrieve more than 10,000 ads per month on monthly billing need a sales quote before fixing the API budget.
Creatify or Foreplay
Creatify covers more of the advertising workflow inside one platform. Foreplay provides the larger specialist research library and deeper competitor history.
Workflow stage | Creatify | Foreplay |
|---|---|---|
Competitor research | Pro includes a tracker with 10M+ Meta ads | Discovery lists 200M+ community ads |
Briefs and scripts | Creatify Agent develops scripts and concepts from a brief or product URL | Briefs creates scripts, storyboards, and shareable brief pages |
Finished video generation | Generates video ads, avatars, and product videos | Does not render finished ads |
Ad cloning | Ad Clone recreates a reference ad for another product | No equivalent finished-video tool |
Campaign launch | Performance Agent can create and launch campaigns | Lens provides read-only analytics |
Performance analysis | Performance Agent connects to Meta, Google Ads, and TikTok | Lens analyzes creative performance without charging by ad spend |
Competitor history | Tracker focuses on Meta ads | Spyder stores tracked ads and offers history of up to three years |
Monthly entry for production | Starter costs $39; Pro costs $99 | Production requires another platform |
Creatify Pro is the stronger single-platform purchase for a team that needs to create, launch, and learn from finished ads. Foreplay retains the advantage for strategists who need its 200 million ad library, permanent Spyder records, and specialist briefing workflow.
The two products also use incompatible credit units. Foreplay credits retrieve ads; Creatify credits fund production.
Who each plan is right for
Basic: Solo strategists who need Swipe File, Discovery, and Briefs without Spyder or Lens.
Workflow: Workflow includes five users, 15 tracked brands with monthly billing, and one Lens brand.
Agency: The Agency plan includes 10 users, 50 tracked brands with monthly billing, and 10 Lens brands.
Enterprise: Organizations that need unlimited usage, white-label sharing, or custom API volume.
Creatify Starter or Pro: Marketers whose immediate requirement is a finished ad rather than a research library.
FAQs
Does Foreplay have a free plan?
No—Foreplay doesn’t offer a public free tier. It does include a 7-day trial for its plans.
What are Foreplay credits used for (and what do they pay for)?
Credits are used for API retrievals. One credit retrieves one ad with its metadata. Browsing Discovery, saving ads in the UI, and creating briefs don’t consume credits.
Do Foreplay credits generate or render video ads?
No. Foreplay’s API credits only retrieve ad data (including metadata such as transcripts and, in some cases, video-related fields). Rendering/launching finished ads requires a separate production platform subscription.
What’s the cheapest way to pay for both Basic research and finished ad production?
With Creatify Starter added, the minimum monthly bill becomes $98 ($59 Foreplay Basic + $39 Creatify Starter).
If I need competitor tracking and creative analytics, which Foreplay plan should I choose?
Choose Workflow ($175/month or $149/month annually). It’s the first official tier that includes Spyder tracking and Lens analytics (up to 5 users, 15 Spyder brands, and 1 Lens brand).
