The AI agent that keeps your TikTok ads fresh

Connect your TikTok ad account and ask. It reads every ad’s hook and watch rates, spots the tired ones before the week is lost, and makes and launches the replacement once you approve.

Tired ads, caught every morning

A daily routine reads each ad’s 2-second and 6-second view rates, CTR and frequency, week over week.

Ad Agent /Creative check

TikTok creative check · daily 9:00 AMルーティン
1分18秒で処理
  1. Read 7 days of delivery for 4 active ads in Serum · Web conversions
  2. Compared 2s and 6s view rates, CTR and frequency with the 7 days before
  3. Matched each ad’s cost per purchase to your $30 target
  4. Held the verdict on ads with under 10 purchases
  5. 完了

First impressions is tired: 2s view rate 44% → 31%, 6s 21% → 12%, CTR 1.6% → 0.9%, at frequency 3.4. It still takes 42% of spend at $39 a purchase.

TikTok ads · last 7 days

広告2s / 6s viewFreq.評価
Morning routine9:16 video · $26 CPA2s / 6s view38% / 17%Freq.1.8勝ちパターン
Texture close-up9:16 video · $28 CPA2s / 6s view37% / 16%Freq.1.5テスト
First impressions9:16 video · $39 CPA2s / 6s view31% / 12%Freq.3.4疲弊
What’s inside5 purchases: too few2s / 6s view16% / 5%Freq.2.9テスト

Posted to Slack. Next: new openings for First impressions; scale Morning routine in steps.

おすすめのフォローアップ

閲覧のみ：アカウントの設定は一切変更されません。

What a TikTok media buyer checks, answered in one chat

Each answer comes from your live account through TikTok’s Marketing API, with the numbers behind it.

What’s inside: 16% at 2s, against 38% for your best ad

フック率

The share of impressions that watched 2 seconds, per ad. A low one means the opening loses people before the product shows.

Texture close-up holds the hook, loses them after 25%

維持

The 6-second rate and plays to 25, 50, 75 and 100% show whether viewers leave in the hook or in the middle.

First impressions: 2s from 44% to 31%, frequency 3.4

クリエイティブ疲れ

Hook, hold and CTR falling together while frequency climbs is fatigue, not a bad day. It names the ad and what to replace.

Smart+ campaign: budget at campaign level only

Smart+

It checks which campaigns are Smart+ before suggesting anything. On those it works at campaign level and brings new creative to feed them.

Your account: $27 a purchase; custom identity: $42

Identity and Spark Ads

Compares ads posting as your TikTok account, creator posts and custom identities. Spark Ad videos are pulled in for analysis.

Android takes 58% of spend at a higher cost per sale

Who it reaches

Breaks results down by age, gender, iOS or Android, placement and country, and flags any cell with too few results to judge.

Next to Smart+ and Symphony, not instead of them

TikTok’s own tools are free and they overlap with parts of this. Smart+ decides delivery, Symphony makes creative and Creative Center shows what is trending. Here is what the agent adds.

  1. Smart+Automates targeting, budget and creative mix“This one is Smart+, so I’ll change its budget at campaign level and give it new videos.”
  2. SymphonyMakes AI creative inside TikTok“Your best hook opens on the skin. The next three videos start the same way.”
  3. Creative CenterShows top ads and trends“I don’t read Creative Center. I search TikTok posts in your category myself.”
  4. Creatify エージェントAnswers across your ad accounts“TikTok is at $27 a sale, Meta at $34. Here is the next ad for both.”

TikTok Ads Manager on its own

  • ✕Smart+ rotates the creative it has and doesn’t say which ads are tired
  • ✕Ideas come from Symphony or Creative Center; you build the ad
  • ✕TikTok results live in TikTok’s reports
  • ✕Fatigue shows up once CPA has already jumped

With Creatify Agent

  • ✓Watch rates and frequency per ad name what to replace, and why
  • ✓The same chat makes the video and adds it to your ad group after you approve
  • ✓TikTok read next to Meta, Google, Snapchat and Reddit in one answer
  • ✓A weekly routine checks every ad’s view rates and frequency and posts what it finds

Exactly what it can touch in TikTok Ads Manager

It reads with the access you grant through TikTok for Business. Every change it drafts waits on an approval card.

エージェントが守るルール

  • ✓承認するまで何も実行されませんEach change sits on a card with its reason and the values before and after. Cards you don’t answer expire after 72 hours.
  • ✓Big budget jumps flaggedA raise of more than 50% in one step needs your explicit OK, because delivery may go back into learning.
  • ✓Posts as your TikTok accountNew ads use a TikTok account authorized for your ad account, never a custom identity. With several, it asks which.
  • ✓Only the accounts you choseChanges can only target TikTok ad accounts connected to your workspace, with real IDs read from TikTok.

Creatify Agent on TikTok

連携するTikTok for Business sign-in; the ad accounts you authorize
Campaigns, ad groups, ads, spend, conversions, value読み取り
2s and 6s views, plays to 25/50/75/100%; frequency読み取り
Age, gender, iOS or Android, placement, country読み取り
Pause or resume, budgets, bids, targeting, schedule承認後
Smart+ campaigns: budget and statusCampaign level, after you approve
New ad, or campaign, ad group and ad, with its video承認後
削除Never; it pauses instead

Connected and answering in minutes

No pixel changes, no new dashboard. Sign in with TikTok for Business and ask. Run Meta or Google too? The same agent reads them in one chat.

  • TikTok for Business sign-in
  • Authorize your ad accounts
  • Campaigns, ad groups and ads synced

Connect TikTok for Business

Sign in on TikTok’s own page and authorize the ad accounts the agent may use. Campaigns and ads sync on their own.

Which ads lost their hook this week?

Last 7 daysBy ad

Ask like you’d ask a TikTok buyer

It answers with your numbers, names the date range it used, and says when a result is too thin to trust.

  • Pause “First impressions”
  • Budget $100 → $120 a day
  • Launch the new hook

Approve what makes sense

Pauses, budgets, targeting and new ads arrive as cards with the values before and after. Nothing runs until you approve.

Need the videos first? TikTok ad maker

よくある質問

No. Every change (pause, budget, bid, targeting, schedule or a new ad) shows on an approval card with the reason and the values before and after, and runs only after you approve it. It never deletes anything; it pauses instead. Cards you don’t answer expire after 72 hours. Scheduled routines also ask before acting unless you choose otherwise.

Ask about your TikTok ads

Connect your ad account, ask which ads are tired, approve what makes sense.