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HeyGen is an AI video platform for avatar videos, video translation, and AI-generated video assets. HeyGen offers a free plan and paid plans, with credits and team controls varying by tier. The Creator plan starts at $29 a month for 600 credits, while the business plan starts at $149 for 1,500 credits. Creator plan’s 600 credits is enough to cover 30 minutes of Avatar IV/V video at 20 credits per minute and 200 minutes of Avatar III video at 3 credits per minute.
In this article, we show you a breakdown of Heygen’s pricing tiers and what you can expect at each tier. We will show you how to optimize generation to get the most of out Heygen’s subscription.
Key takeaways
Heygen has 4 pricing tiers, each offering a varying amount of credits, at $0, $29, $49, and $149 dollars per month.
What is HeyGen
HeyGen centers its studio product on avatar-led video generation and video localization. The Creator plan supports voice cloning, 1080p exports, and videos up to 30 minutes. The Business plan adds interactive video, SCORM export, and LMS or workflow integrations such as Zapier. Avatar videos, translation, and AI assets draw from the same credit allocation.
The HeyGen credit system explained
HeyGen charges credits for avatar generation, translation, and AI tools. The platform shows each action’s credit cost before generation, so planned use can be totaled before selecting a plan. For example, a one-minute Avatar III video uses 3 credits, while a one-minute Avatar IV or V video uses 20 credits. Mixed use can exhaust a monthly credit allocation before the team produces its planned avatar-video minutes.
HeyGen’s credit-based plans documentation lists the following rates.
Action or model | Credit cost |
|---|---|
Avatar III video | 3 credits/minute |
Avatar IV/V video | 20 credits/minute |
Custom Expressive Motion | 40 credits/minute |
Lip-sync translation | 5 credits/minute |
Precision translation | 10 credits/minute |
No-lip/audio dubbing | 2 credits/minute |
Video Agent standard | 30 credits/minute |
Video Agent Seedance | 90 credits/minute |
Avatar IV/V uses 6.7 times the credits per minute of Avatar III. You can draft a script and timing with Avatar III before making the final render with Avatar IV/V. ToolProven calculates a five-minute Avatar III draft and a five-minute Avatar IV final at 115 credits: 15 credits for the draft and 100 credits for the final. That two-stage process reserves premium credits for the version viewers will see.
HeyGen’s pricing-page FAQ lists Video Agent at 20 credits per minute, while its detailed credit documentation lists 30 credits for standard mode and 90 credits for Seedance mode. UsagePricing recorded the standard-rate change from 20 to 30 credits per minute on July 22, 2026. A forecast using the older 20-credit rate understates standard Video Agent demand by 50 percent.
Monthly-plan credits roll over for one additional billing cycle. Annual-plan credits arrive monthly and accumulate until renewal. HeyGen forfeits unused credits when you cancel an account or move it to the Free plan. Creator and Pro subscribers must upgrade or wait for the next cycle after they exhaust credits, while Business subscribers can buy top-ups.
HeyGen plan pricing in 2026
HeyGen separates solo production tiers from team collaboration and enterprise-control tiers. The pricing page lists 600 credits for Creator, 1,000 credits for the Pro base plan, and 1,500 shared credits for Business. Start by removing any plan that misses a hard requirement such as 4K export, a 60-minute video limit, or workspace collaboration.
Feature | Free | Creator | Pro | Business | Enterprise |
|---|---|---|---|---|---|
Monthly price | $0 | $29 | From $49 | $149 first seat + $20/additional seat | Contact sales |
Included credits | No paid-plan credits | 600 | 1,000 to 100,000 | 1,500 shared | Custom |
Maximum video length | 1 minute | 30 minutes | 30 minutes | 60 minutes | No maximum |
Export resolution | Watermarked sharing | 1080p | 4K | 4K | 4K |
Collaboration workspace | No | No | No | Yes | Yes |
Credit top-ups | No | No | No | Yes | Contract terms |
Custom Digital Twins | 1 | Included | Included | 5 | Tailored |
Identity controls | No | No | No | SAML/SSO | SCIM and team-member MFA |
HeyGen pricing page showing various subscription plans for individuals and businesses with monthly and yearly options.
Free ($0/month)
You can use one to three watermarked videos of up to one minute to test HeyGen. HeyGen includes one Custom Digital Twin, more than 30 languages, and limited trials of premium tools. The free quota uses a video count instead of paid-plan credits. You can use those short videos to judge avatar quality and the editor before you pay for a production allocation.
Creator ($29/month)
The Creator plan targets one person with steady, light production. It costs $29 a month or $288 a year, which equals $24 per month on annual billing. The Creator plan includes 600 credits for videos up to 30 minutes, with 1080p export and fast processing.
Avatar IV/V generation costs about $0.97 per minute when the Creator plan’s full 600-credit allocation goes to that model. The plan fits predictable premium-video work near 30 minutes a month and translation-heavy work with lower rates. A rerender consumes credits again, so a 600-credit schedule with no buffer leaves no room for a revised premium segment.
Pro (from $49/month)
Pro starts at 1,000 credits and adds 4K export for individual users. HeyGen starts Pro at $49 a month for 1,000 credits and scales the allocation to 100,000 credits for $4,300 a month. Pro adds translation-script editing, Advanced AI models, and faster processing.
Pro allocation | Credits per month | Monthly price |
|---|---|---|
Pro base | 1,000 | $49 |
Pro maximum | 100,000 | $4,300 |
HeyGen keeps the same Pro feature set across those allocations. The selected Pro allocation must cover model-specific minutes and expected rerenders. HeyGen allows Pro subscribers to switch credit tiers with prorated billing.
Business ($149/month + $20/additional seat)
Business gives each workspace a shared 1,500-credit pool, with paid top-ups available after the pool is exhausted. HeyGen includes SAML/SSO, centralized billing, and workspace collaboration to help Business teams manage shared credits. The plan also includes two times Pro’s concurrency.
A five-seat workspace costs $149 + (4 additional seats × $20) = $229 per month before extra credits. Business top-ups cost $0.05 per credit in 100-credit blocks, or $5 per block, and HeyGen offers auto-reload. At 20 credits per Avatar IV/V minute, a top-up funds an additional premium minute for about $1.
Each added seat increases the bill without increasing the 1,500-credit pool. Teams should forecast every person’s planned generations against the same shared allowance.
Enterprise (contact sales)
The Enterprise plan is for organizations needing unlimited video duration, high concurrency, and multi-workspace identity administration. Enterprise supports organizations that require 4K export, fastest processing, and invoice billing. Enterprise pricing requires a sales quote. A company that requires SCIM cannot meet that requirement with a self-serve HeyGen tier.
What you’ll actually pay
A solo creator producing 20 three-minute Avatar IV videos needs 20 videos × 3 minutes × 20 credits per minute = 1,200 credits each month. The Creator plan provides 600 credits, and the Pro base plan provides 1,000 credits. That creator needs a Pro allocation above 1,200 credits, so the $29 Creator price cannot cover the publishing target.
A translation team localizing ten five-minute videos with lip-sync needs 10 videos × 5 minutes × 5 credits per minute = 250 credits. The same 50 minutes need 50 minutes × 2 credits per minute = 100 credits with no-lip/audio dubbing. The Creator plan covers either translation workload in isolation and leaves credits for selected avatar videos or assets.
A five-seat Business team that translates 50 minutes with lip-sync spends 50 minutes × 5 credits per minute = 250 credits. If the team also generates 70 Avatar IV/V minutes, those videos consume 70 minutes × 20 credits per minute = 1,400 credits. The combined workload consumes 1,650 credits, leaving a 150-credit shortfall. Business top-ups price that shortfall at 150 × $0.05 = $7.50, bringing the five-seat monthly bill from $229 to $236.50.
A 30-minute Avatar IV/V publishing plan consumes exactly 30 minutes × 20 credits per minute = 600 credits. One five-minute rerender adds 5 minutes × 20 credits per minute = 100 credits. A creator who assigns every Creator credit to final output must move to a higher allocation after one revised segment.
API and add-on pricing
HeyGen bills API usage through a USD wallet rather than Studio plan credits. HeyGen’s API documentation sets a $5 starting wallet for self-serve users. Video Agent Prompt-to-Video costs $0.0333 per second, or about $2 per minute. Avatar IV variants cost $0.05 to $0.10 per second, or about $3 to $6 per minute. Developers should compare those per-minute rates with automated generation volume instead of expecting Studio credits to fund API calls.
HeyGen charges $29 a month or $300 a year for each additional Video Avatar slot. The company charges $49 a month for each LiveAvatar slot. Teams that need several branded presenters should add those recurring fees to the video-credit forecast.
HeyGen versus Creatify for advertising teams
HeyGen and Creatify both generate AI avatars and videos, but the two products organize work around different endpoints. HeyGen meters video generation and related AI actions through model-specific credits. Creatify’s URL-to-Video workflow turns a product link into a ready-to-post video ad, and Creatify offers 1,500+ avatars across 75+ languages. HeyGen prices avatar-video and localization usage by credits, while Creatify turns product inputs into testable ad creative.
Creatify Agent researches a brand and its competitors, develops concepts and scripts, and produces image and video ad creatives from a brief or URL. Performance Agent connects major ad platforms and analytics sources for campaign analysis and optimization. AdFlow lets teams swap a product image, script, or CTA without rebuilding the full workflow. Paid-media teams can use that loop to connect creative decisions with campaign results rather than purchase avatar minutes alone.
Who each plan is right for
The Free plan fits people who need up to three short trial videos before committing. Solo producers can use Creator when predictable work remains within 600 credits. Pro becomes necessary for individual users who need 4K exports or more than 600 credits.
The Business plan fits teams that need shared workspaces, top-ups, and centralized billing. The Enterprise plan fits companies whose security reviews require SCIM, MFA, or multi-workspace controls. Creatify lets paid-acquisition teams use campaign performance data to produce and iterate ads, so it belongs in comparisons with HeyGen.
Creator’s 600 credits cover 30 Avatar IV/V minutes or 200 Avatar III minutes when one avatar model uses the full allocation. Calculate your monthly minutes at the selected credit rate first, then add rerender headroom and separate seat charges from the shared Business pool.
FAQs
How many minutes of avatar video do the HeyGen credits buy in 2026?
It depends on the model: Avatar IV/V uses 20 credits per minute, while Avatar III uses 3 credits per minute. So Creator’s 600 credits cover about 30 minutes of Avatar IV/V (600 ÷ 20) or about 200 minutes of Avatar III (600 ÷ 3).
Why can a 20–30 minute project require more credits than expected?
Because credit cost scales per model and per render. If you use Avatar IV/V, credits run much faster (20 per minute). Also, rerenders/revisions consume credits again, so a “draft then final” workflow can help reserve premium credits for the version viewers see.
What happens to unused credits if I switch plans or cancel?
Credits roll over for one additional billing cycle on monthly plans. On annual plans, credits arrive monthly and accumulate. HeyGen forfeits unused credits when you cancel or move to the Free plan.
How do shared credits and seats work on the Business plan?
Business includes 1,500 credits shared across the workspace. Pricing is $149 for the first seat and $20 per additional seat, and every collaborator shares the same 1,500-credit pool (with top-ups available for Business).
Can I buy more credits on higher tiers if I run out?
Yes—Business subscribers can buy top-ups. Creator and Pro don’t include top-ups, so if you exhaust credits you typically must upgrade or wait for the next credit cycle (depending on how your renewal is handled).
HeyGen is an AI video platform for avatar videos, video translation, and AI-generated video assets. HeyGen offers a free plan and paid plans, with credits and team controls varying by tier. The Creator plan starts at $29 a month for 600 credits, while the business plan starts at $149 for 1,500 credits. Creator plan’s 600 credits is enough to cover 30 minutes of Avatar IV/V video at 20 credits per minute and 200 minutes of Avatar III video at 3 credits per minute.
In this article, we show you a breakdown of Heygen’s pricing tiers and what you can expect at each tier. We will show you how to optimize generation to get the most of out Heygen’s subscription.
Key takeaways
Heygen has 4 pricing tiers, each offering a varying amount of credits, at $0, $29, $49, and $149 dollars per month.
What is HeyGen
HeyGen centers its studio product on avatar-led video generation and video localization. The Creator plan supports voice cloning, 1080p exports, and videos up to 30 minutes. The Business plan adds interactive video, SCORM export, and LMS or workflow integrations such as Zapier. Avatar videos, translation, and AI assets draw from the same credit allocation.
The HeyGen credit system explained
HeyGen charges credits for avatar generation, translation, and AI tools. The platform shows each action’s credit cost before generation, so planned use can be totaled before selecting a plan. For example, a one-minute Avatar III video uses 3 credits, while a one-minute Avatar IV or V video uses 20 credits. Mixed use can exhaust a monthly credit allocation before the team produces its planned avatar-video minutes.
HeyGen’s credit-based plans documentation lists the following rates.
Action or model | Credit cost |
|---|---|
Avatar III video | 3 credits/minute |
Avatar IV/V video | 20 credits/minute |
Custom Expressive Motion | 40 credits/minute |
Lip-sync translation | 5 credits/minute |
Precision translation | 10 credits/minute |
No-lip/audio dubbing | 2 credits/minute |
Video Agent standard | 30 credits/minute |
Video Agent Seedance | 90 credits/minute |
Avatar IV/V uses 6.7 times the credits per minute of Avatar III. You can draft a script and timing with Avatar III before making the final render with Avatar IV/V. ToolProven calculates a five-minute Avatar III draft and a five-minute Avatar IV final at 115 credits: 15 credits for the draft and 100 credits for the final. That two-stage process reserves premium credits for the version viewers will see.
HeyGen’s pricing-page FAQ lists Video Agent at 20 credits per minute, while its detailed credit documentation lists 30 credits for standard mode and 90 credits for Seedance mode. UsagePricing recorded the standard-rate change from 20 to 30 credits per minute on July 22, 2026. A forecast using the older 20-credit rate understates standard Video Agent demand by 50 percent.
Monthly-plan credits roll over for one additional billing cycle. Annual-plan credits arrive monthly and accumulate until renewal. HeyGen forfeits unused credits when you cancel an account or move it to the Free plan. Creator and Pro subscribers must upgrade or wait for the next cycle after they exhaust credits, while Business subscribers can buy top-ups.
HeyGen plan pricing in 2026
HeyGen separates solo production tiers from team collaboration and enterprise-control tiers. The pricing page lists 600 credits for Creator, 1,000 credits for the Pro base plan, and 1,500 shared credits for Business. Start by removing any plan that misses a hard requirement such as 4K export, a 60-minute video limit, or workspace collaboration.
Feature | Free | Creator | Pro | Business | Enterprise |
|---|---|---|---|---|---|
Monthly price | $0 | $29 | From $49 | $149 first seat + $20/additional seat | Contact sales |
Included credits | No paid-plan credits | 600 | 1,000 to 100,000 | 1,500 shared | Custom |
Maximum video length | 1 minute | 30 minutes | 30 minutes | 60 minutes | No maximum |
Export resolution | Watermarked sharing | 1080p | 4K | 4K | 4K |
Collaboration workspace | No | No | No | Yes | Yes |
Credit top-ups | No | No | No | Yes | Contract terms |
Custom Digital Twins | 1 | Included | Included | 5 | Tailored |
Identity controls | No | No | No | SAML/SSO | SCIM and team-member MFA |
HeyGen pricing page showing various subscription plans for individuals and businesses with monthly and yearly options.
Free ($0/month)
You can use one to three watermarked videos of up to one minute to test HeyGen. HeyGen includes one Custom Digital Twin, more than 30 languages, and limited trials of premium tools. The free quota uses a video count instead of paid-plan credits. You can use those short videos to judge avatar quality and the editor before you pay for a production allocation.
Creator ($29/month)
The Creator plan targets one person with steady, light production. It costs $29 a month or $288 a year, which equals $24 per month on annual billing. The Creator plan includes 600 credits for videos up to 30 minutes, with 1080p export and fast processing.
Avatar IV/V generation costs about $0.97 per minute when the Creator plan’s full 600-credit allocation goes to that model. The plan fits predictable premium-video work near 30 minutes a month and translation-heavy work with lower rates. A rerender consumes credits again, so a 600-credit schedule with no buffer leaves no room for a revised premium segment.
Pro (from $49/month)
Pro starts at 1,000 credits and adds 4K export for individual users. HeyGen starts Pro at $49 a month for 1,000 credits and scales the allocation to 100,000 credits for $4,300 a month. Pro adds translation-script editing, Advanced AI models, and faster processing.
Pro allocation | Credits per month | Monthly price |
|---|---|---|
Pro base | 1,000 | $49 |
Pro maximum | 100,000 | $4,300 |
HeyGen keeps the same Pro feature set across those allocations. The selected Pro allocation must cover model-specific minutes and expected rerenders. HeyGen allows Pro subscribers to switch credit tiers with prorated billing.
Business ($149/month + $20/additional seat)
Business gives each workspace a shared 1,500-credit pool, with paid top-ups available after the pool is exhausted. HeyGen includes SAML/SSO, centralized billing, and workspace collaboration to help Business teams manage shared credits. The plan also includes two times Pro’s concurrency.
A five-seat workspace costs $149 + (4 additional seats × $20) = $229 per month before extra credits. Business top-ups cost $0.05 per credit in 100-credit blocks, or $5 per block, and HeyGen offers auto-reload. At 20 credits per Avatar IV/V minute, a top-up funds an additional premium minute for about $1.
Each added seat increases the bill without increasing the 1,500-credit pool. Teams should forecast every person’s planned generations against the same shared allowance.
Enterprise (contact sales)
The Enterprise plan is for organizations needing unlimited video duration, high concurrency, and multi-workspace identity administration. Enterprise supports organizations that require 4K export, fastest processing, and invoice billing. Enterprise pricing requires a sales quote. A company that requires SCIM cannot meet that requirement with a self-serve HeyGen tier.
What you’ll actually pay
A solo creator producing 20 three-minute Avatar IV videos needs 20 videos × 3 minutes × 20 credits per minute = 1,200 credits each month. The Creator plan provides 600 credits, and the Pro base plan provides 1,000 credits. That creator needs a Pro allocation above 1,200 credits, so the $29 Creator price cannot cover the publishing target.
A translation team localizing ten five-minute videos with lip-sync needs 10 videos × 5 minutes × 5 credits per minute = 250 credits. The same 50 minutes need 50 minutes × 2 credits per minute = 100 credits with no-lip/audio dubbing. The Creator plan covers either translation workload in isolation and leaves credits for selected avatar videos or assets.
A five-seat Business team that translates 50 minutes with lip-sync spends 50 minutes × 5 credits per minute = 250 credits. If the team also generates 70 Avatar IV/V minutes, those videos consume 70 minutes × 20 credits per minute = 1,400 credits. The combined workload consumes 1,650 credits, leaving a 150-credit shortfall. Business top-ups price that shortfall at 150 × $0.05 = $7.50, bringing the five-seat monthly bill from $229 to $236.50.
A 30-minute Avatar IV/V publishing plan consumes exactly 30 minutes × 20 credits per minute = 600 credits. One five-minute rerender adds 5 minutes × 20 credits per minute = 100 credits. A creator who assigns every Creator credit to final output must move to a higher allocation after one revised segment.
API and add-on pricing
HeyGen bills API usage through a USD wallet rather than Studio plan credits. HeyGen’s API documentation sets a $5 starting wallet for self-serve users. Video Agent Prompt-to-Video costs $0.0333 per second, or about $2 per minute. Avatar IV variants cost $0.05 to $0.10 per second, or about $3 to $6 per minute. Developers should compare those per-minute rates with automated generation volume instead of expecting Studio credits to fund API calls.
HeyGen charges $29 a month or $300 a year for each additional Video Avatar slot. The company charges $49 a month for each LiveAvatar slot. Teams that need several branded presenters should add those recurring fees to the video-credit forecast.
HeyGen versus Creatify for advertising teams
HeyGen and Creatify both generate AI avatars and videos, but the two products organize work around different endpoints. HeyGen meters video generation and related AI actions through model-specific credits. Creatify’s URL-to-Video workflow turns a product link into a ready-to-post video ad, and Creatify offers 1,500+ avatars across 75+ languages. HeyGen prices avatar-video and localization usage by credits, while Creatify turns product inputs into testable ad creative.
Creatify Agent researches a brand and its competitors, develops concepts and scripts, and produces image and video ad creatives from a brief or URL. Performance Agent connects major ad platforms and analytics sources for campaign analysis and optimization. AdFlow lets teams swap a product image, script, or CTA without rebuilding the full workflow. Paid-media teams can use that loop to connect creative decisions with campaign results rather than purchase avatar minutes alone.
Who each plan is right for
The Free plan fits people who need up to three short trial videos before committing. Solo producers can use Creator when predictable work remains within 600 credits. Pro becomes necessary for individual users who need 4K exports or more than 600 credits.
The Business plan fits teams that need shared workspaces, top-ups, and centralized billing. The Enterprise plan fits companies whose security reviews require SCIM, MFA, or multi-workspace controls. Creatify lets paid-acquisition teams use campaign performance data to produce and iterate ads, so it belongs in comparisons with HeyGen.
Creator’s 600 credits cover 30 Avatar IV/V minutes or 200 Avatar III minutes when one avatar model uses the full allocation. Calculate your monthly minutes at the selected credit rate first, then add rerender headroom and separate seat charges from the shared Business pool.
FAQs
How many minutes of avatar video do the HeyGen credits buy in 2026?
It depends on the model: Avatar IV/V uses 20 credits per minute, while Avatar III uses 3 credits per minute. So Creator’s 600 credits cover about 30 minutes of Avatar IV/V (600 ÷ 20) or about 200 minutes of Avatar III (600 ÷ 3).
Why can a 20–30 minute project require more credits than expected?
Because credit cost scales per model and per render. If you use Avatar IV/V, credits run much faster (20 per minute). Also, rerenders/revisions consume credits again, so a “draft then final” workflow can help reserve premium credits for the version viewers see.
What happens to unused credits if I switch plans or cancel?
Credits roll over for one additional billing cycle on monthly plans. On annual plans, credits arrive monthly and accumulate. HeyGen forfeits unused credits when you cancel or move to the Free plan.
How do shared credits and seats work on the Business plan?
Business includes 1,500 credits shared across the workspace. Pricing is $149 for the first seat and $20 per additional seat, and every collaborator shares the same 1,500-credit pool (with top-ups available for Business).
Can I buy more credits on higher tiers if I run out?
Yes—Business subscribers can buy top-ups. Creator and Pro don’t include top-ups, so if you exhaust credits you typically must upgrade or wait for the next credit cycle (depending on how your renewal is handled).
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