Pictory pricing (2026): plans, credits, and what you'll actually pay

Pictory is a web-based platform that turns written source material and existing footage into videos. It matches source material with stock footage and exports paid projects as 1080p MP4 files. Pictory offers a 14-day trial, while the Starter plan costs $29 monthly or $25 per month when billed annually. The Professional plan includes 600 export minutes, but its Help Center allocation of 50 AI Credits buys only 2.5 seconds of Veo 3.1.

This article explains Pictory's plans, usage meters, and add-ons, so you can calculate the required tier and monthly bill for your production volume.Prices and limits were verified in August 2026 through Pictory's pricing page, AI Credits documentation, and Terms of Service.

Key takeaways

• Pictory has pricing plans starting at $29 a month, and goes upto $59 and $199 a month.

• Professional plan includes 600 export minutes. Its 50 AI Credits, however, cover only 2.5 seconds of Veo 3.1.

• Annual billing saves 13.8% on Starter, 40.7% on Professional, and 40.2% on Team.

• Annual plans are non-refundable.

Stock video, generative video, or avatar production

Pictory builds stock-matched MP4 videos from written source material and uploaded footage. It also offers generative images, generative video, and avatars, but those features consume a separate credit balance.

Pictory runs in a web browser and does not offer a mobile creation app. Paid plans export at 1080p, and source-based videos can run for up to 30 minutes. The AI Video Editor accepts one hour on Starter and three hours on Professional or Team.

Video minutes, AI Credits, and ElevenLabs minutes

Pictory uses three meters:

• Video minutes: Exporting or downloading deducts the finished runtime. Previews, edits, and in-account shares do not.

• AI Credits: Generative images, generated footage, and avatars consume credits.

• ElevenLabs minutes: Premium voiceovers use a separate quota and do not consume AI Credits.

The cash figures below use the published 500-credit pack, which costs $25 or $0.05 per credit.

The Professional plan's 50-credit allocation buys about 83 Flux images, 31 seconds of Pixverse, or five seconds of Veo 3.1 Fast. The same balance buys 2.5 seconds of Veo 3.1, three 30-second stock-avatar videos, or one 30-second custom-avatar video.

Pictory bills avatars in 30-second intervals and rounds every partial interval up. Because Pictory rounds avatar use up to 30 seconds, a 15-second introduction incurs the full 30-second charge.

Monthly video minutes reset on the first day of the month. Annual plans receive all yearly video minutes upfront.

Pictory's Help Center has displayed conflicting rules for unused AI Credits. One version says credits roll over while the subscription remains active, while another says they reset without rollover. The July 2026 API changelog supports rollover, but the conflict remains unresolved for self-serve subscriptions.

The Help Center assigns 25 monthly AI Credits to annual Starter subscriptions, 50 to Professional, and 50 per Team seat. Pictory's pricing page and other official rows have displayed larger totals, so the calculations here use the Help Center figures rather than combining incompatible allocations.

Pictory plan pricing in 2026

Free trial (14 days)

The free trial provides 15 export minutes, caps each generated video at five minutes, and exports at 720p. It also includes five one-time AI Credits.

Pictory leaves the account accessible after the trial expires, but it blocks downloads until the account has a paid subscription. The trial works best for completing and exporting one sample rather than supporting ongoing production.

Starter ($29 monthly or $25/month billed annually)

The Starter plan covers one person producing up to 200 export minutes per month. Starter includes one brand kit, Storyblocks assets, and 1080p output; annual subscribers receive 2,400 minutes upfront.

The Help Center assigns 25 monthly AI Credits only when Starter uses annual billing. Pictory has published Getty and ElevenLabs add-ons at $8 per month with annual billing or $10 with monthly billing.

Professional ($59 monthly or $35/month billed annually)

The Professional plan cuts the effective monthly price from $59 to $35 when you prepay $420 for a year. That 40.7% discount is much larger than Starter's 13.8% reduction.

Professional provides 600 export minutes per month or 7,200 minutes upfront annually. It also includes five brand kits, access to 18 million Getty and Storyblocks assets, and commonly listed access to 120 ElevenLabs minutes per month.

The Help Center assigns Professional 50 AI Credits. That allocation makes the plan strong for frequent stock-based publishing, but recurring avatars or Veo footage usually require an extra credit pack.

Team ($199 monthly or $119/month billed annually)

The Team plan starts with three users who share one workspace. The Team plan provides 1,800 export minutes per month, ten brand kits, and 100 GB of storage. Annual subscribers receive 21,600 minutes upfront, while workspace members can share assets.

Pictory also includes onboarding and training. The Help Center assigns 50 AI Credits per seat and pools them inside the workspace, although other official rows display conflicting totals.

Enterprise (contact sales)

The Enterprise plan starts at 10 users and uses custom quotes for minutes and storage. It adds SSO and custom templates, with managed support from a dedicated success manager.

AWS Marketplace lists a separate five-user annual offer at $6,500. That listing is a marketplace package rather than a universal Enterprise price.

Eight stock explainers, 30 avatar intros, or 10 minutes of Veo

Solo blogger producing eight eight-minute explainers

Eight videos use 8 × 8 minutes = 64 export minutes. The Starter plan covers that volume for $29 monthly or $300 prepaid annually.

At that workload, the prepaid plan costs $0.39 per produced minute. Using all 2,400 annual minutes lowers the subscription cost to $0.125 per minute. Getty or ElevenLabs adds $8 to $10 only if the workflow uses it.

Marketer producing 30 social videos with stock-avatar intros

Thirty one-minute exports use 30 video minutes. Pictory rounds each 15-second stock-avatar introduction to 30 seconds, so the avatars use 30 × 15 credits = 450 credits.

Professional contributes 50 credits, leaving 400 credits. After Professional’s included credits, the smallest pack brings the monthly total to $60 on annual billing or $84 on monthly billing.

Custom avatars use 30 × 35 credits = 1,050 credits. The 1,000-credit pack adds $49, putting custom avatars $24 above the stock-avatar scenario under either billing schedule.

Team of three producing avatar-led client work

Three Team seats provide 50 credits × 3 seats = 150 pooled credits. The annual plan costs $119 per month effectively, or $119 ÷ 3 = $39.67 per seat.

Adding the $70 pack gives the workspace 1,650 credits. The resulting monthly effective bill is $189 before tax.

Brand requesting 10 minutes of Veo 3.1 B-roll

Ten minutes of Veo 3.1 requires 10 minutes × 60 seconds × 20 credits = 12,000 credits. At the 500-credit pack's $0.05 rate, those credits cost approximately $600 above the subscription.

At 20 credits per second, the $199 pack generates 250 seconds of Veo 3.1. Pictory does not apply export minutes toward that credit charge.

500, 1,000, 1,500, 3,000, or 5,000 extra credits

Pictory offers all five quantities as recurring packs. It also publishes one-time purchases of 500 credits for $25, 1,500 for $70, and 3,000 for $135.

Recurring packs grant credits immediately. Pictory prorates recurring credit-pack upgrades and applies pack downgrades after the current billing cycle. Only active paid subscribers can buy extra credits.

Pictory sells extra video minutes in the app at an unpublished per-minute price.

Web subscription or API plan

Pictory sells API access separately from Professional and Team subscriptions. The self-serve API plan costs about $79 per month when billed annually.

The API page has used both 120 video minutes and credit-based language, including 1,000 credits annually. It also lists a separate top-up of 120 credits for $49.

The API documentation tracks video minutes and transcription minutes independently; it also separates ElevenLabs usage from AI Credits. Pictory documents API credits and self-serve AI Credits as separate currencies with no stated conversion.

Monthly flexibility or annual savings

Pictory bills subscriptions in advance and renews them automatically. Customers pay in US dollars through cards or PayPal. Upgrades take effect immediately, while downgrades wait until the current billing cycle ends.

Pictory's Terms state that annual payments are non-refundable. Unless law or a written agreement requires otherwise, Pictory provides no refunds or credits for unused service or partial billing periods.

Monthly subscribers can pause an account for $1 per month. Pictory automatically reactivates a paused monthly subscription after 90 days unless the subscriber resumes or changes it earlier.

Downloaded videos remain with the subscriber. Pictory says customers must download project files before cancellation because platform projects are deleted or become inaccessible afterward.

Pictory stock repurposing or Creatify ad production

Pictory provides more export runtime for turning written content and recorded presentations into stock-matched videos. Creatify turns product URLs into ads with AI actors and variations, then supports campaign iteration.

For a 30-second avatar, Pictory charges 15 credits for a stock avatar or 35 credits for a custom avatar. Creatify's API documentation lists five credits per 30 seconds for its URL-to-Video and AI Avatar endpoints. The two products assign different values and included balances to a credit, so completed assets provide a more useful comparison than raw credit totals.

Creatify Agent can research a product and produce scripts, avatars, and ad variations. Performance Agent can connect advertising accounts, launch campaigns, and use performance data to guide the next iteration.

Starter, Professional, Team, or Enterprise

• Free trial: Confirm the workflow and export one finished sample before accepting annual billing.

• Starter: Choose it for one person producing fewer than 200 minutes of stock-based video per month.

• Professional: Choose it for 600 export minutes and Getty stock, and budget separately for generative work.

• Team: Team: Its shared workspace and pooled usage suit teams of at least three people.

• Enterprise: Enterprise: SSO and custom quotas suit organizations with at least 10 users.

• Creatify: Creatify: Consider it for avatar-led ads created from product URLs and refined through campaign testing.

FAQs

What are the separate usage meters in Pictory (and what can limit me)?

Pictory tracks video/export minutes, AI Credits (for generative images/video and avatars), and ElevenLabs minutes (premium voiceovers) independently—so you can run out of one without the others hitting zero.

How many AI Credits come with the Professional plan, and why does it feel “small”?

Professional includes 600 export minutes, but its Help Center AI Credit allocation is 50 credits. Depending on the model (e.g., Veo 3.1), 50 AI Credits can translate to only a few seconds of generated video, so the AI portion can become your real bottleneck.

Do video minutes reset monthly, and what happens with annual plans?

Monthly video minutes reset on the first day of each month. Annual plans receive their yearly video minutes upfront.

How are avatar credits billed—does a short avatar count less than a full 30 seconds?

Avatars are billed in 30-second intervals and partial usage rounds up. For example, a 15-second introduction can still be charged as a full 30-second block.

Is it worth paying annually, and are annual plans refundable?

Annual billing is cheaper (e.g., Starter ~13.8%, Professional ~40.7%, Team ~40.2% in the article’s calculations). Annual plans are non-refundable, so download projects before canceling.