Why Consistency and Frequency Matter
So do you want a bit of an Insider tip into LinkedIn analytics? So this is why I always go on about consistency and frequency in your postings. So check this out:
Navigating to Impressions Analytics
So on the left-hand side, you've got "Impressions of your post." Click on "Impressions of your post." This is going to take you into an analytics page, and then you can have a look at the past, say, 28 days.
So over the last 28 days since we got back from Social Media Marketing World, I've just been testing out a few other things. You've probably noticed that I've gone a bit crazy on LinkedIn. So on here, if you scroll down, this has pulled up the last 28 days, and it shows you the impressions. So look at the top impressions for the top rating posts – you're looking at 8,360 – when you're thinking, "Okay, yeah, that's alright; that's not bad."
Tracking Changes in Impressions
But go back 28 days and look at the Impressions on my posts. So as you scroll up, you will start to see the different Impressions and how they grow, growing in attention. So more and more people are seeing things because more and more, the content that I'm producing is causing conversations. And this is what you want to try and do: make it more conversational and more specific to your audience, because when you start to then hit on the points that you think are of interest to someone, then your impressions start to grow.
Understanding LinkedIn’s New Impressions Insights
So there's a little tip: frequency and consistency. Have you noticed how post views are now called impressions? This is not just a change of name. They've also given a better explanation of what it means because it doesn't literally mean that someone saw it. It means that it was shown, that when people scroll past, they could have seen it.
But that's not the biggest thing. The thing is they've now given us way more analytics because, ultimately, you know, it's easy to get hung up on the numbers, but ultimately, what matters is who's behind those numbers. If you're targeting a local audience, you want to know if that's the people who are engaging with your post. If you are targeting people in a certain industry, you want to know if they are the ones that are engaging with your post – so not just the impressions, but the actual people that engage with it.
Exploring Audience Filters
And this is the really cool thing, because you can now, when you go to one of your posts and you see the number of impressions, it also gives you analytics when you click that. You really, really want to play around with it. There are so many filters there; it is amazing.
The other thing is, when you log on to LinkedIn and then on that side on the left, there's also a thing that says "Impressions." This is the total of impressions of all your posts over the past seven weeks. And if you click that, you can, for example, filter it by 90 days or a year, and then you see this chart, and you see the peaks. So you can find when did you do something that really worked.
But that is just impressions. I am most excited about the analytics that they now give us about the people who engage with your post. So if you haven't seen it yet, go over to your profile, find a post, click on analytics next to impressions, and go wild exploring. Have fun!
How to Get More Impressions on LinkedIn with Organic Content
Use Hooks to Capture Attention
The easiest way you can do that is actually by having hooks in your first sentence. So, for example, if it's a post or it's an article, the way people read it on LinkedIn is they would read, like, let's say, the first sentence, and then they would scroll down. So if your first sentence captures their attention, your organic impressions will go up.
Finding Popular Hooks
For example, you can actually find a list of popular hooks. So, for example, I want to write, let's say, about Google ads. What I could do is I could write organic content that says, "I lost $10,000 on Google ads so you don’t have to." This is a very, very common hook that you can use in your LinkedIn organic content. And there's many of them – you can find a list of the popular hooks that different content creators are using.
If you're using that type of hook and if you have a little bit of an element of – I don't want to say controversy, but something that excites people, there's an emotional reaction to it – people will read the rest of your LinkedIn content, and they would be likely to share it as well.
Combine Visuals with Text
So you want to use hooks at the beginning of your organic content because that's what drives attention.
The Importance of Visual Content
Another thing we notice as well: having video content or visual content helps. So if you're writing, let's say, a LinkedIn post, if it's just text, it typically gets less impressions. If, for example, you're using text in addition to image content or a video content, so a combination of those will drive your organic impressions up.
Why Consistency and Frequency Matter
So do you want a bit of an Insider tip into LinkedIn analytics? So this is why I always go on about consistency and frequency in your postings. So check this out:
Navigating to Impressions Analytics
So on the left-hand side, you've got "Impressions of your post." Click on "Impressions of your post." This is going to take you into an analytics page, and then you can have a look at the past, say, 28 days.
So over the last 28 days since we got back from Social Media Marketing World, I've just been testing out a few other things. You've probably noticed that I've gone a bit crazy on LinkedIn. So on here, if you scroll down, this has pulled up the last 28 days, and it shows you the impressions. So look at the top impressions for the top rating posts – you're looking at 8,360 – when you're thinking, "Okay, yeah, that's alright; that's not bad."
Tracking Changes in Impressions
But go back 28 days and look at the Impressions on my posts. So as you scroll up, you will start to see the different Impressions and how they grow, growing in attention. So more and more people are seeing things because more and more, the content that I'm producing is causing conversations. And this is what you want to try and do: make it more conversational and more specific to your audience, because when you start to then hit on the points that you think are of interest to someone, then your impressions start to grow.
Understanding LinkedIn’s New Impressions Insights
So there's a little tip: frequency and consistency. Have you noticed how post views are now called impressions? This is not just a change of name. They've also given a better explanation of what it means because it doesn't literally mean that someone saw it. It means that it was shown, that when people scroll past, they could have seen it.
But that's not the biggest thing. The thing is they've now given us way more analytics because, ultimately, you know, it's easy to get hung up on the numbers, but ultimately, what matters is who's behind those numbers. If you're targeting a local audience, you want to know if that's the people who are engaging with your post. If you are targeting people in a certain industry, you want to know if they are the ones that are engaging with your post – so not just the impressions, but the actual people that engage with it.
Exploring Audience Filters
And this is the really cool thing, because you can now, when you go to one of your posts and you see the number of impressions, it also gives you analytics when you click that. You really, really want to play around with it. There are so many filters there; it is amazing.
The other thing is, when you log on to LinkedIn and then on that side on the left, there's also a thing that says "Impressions." This is the total of impressions of all your posts over the past seven weeks. And if you click that, you can, for example, filter it by 90 days or a year, and then you see this chart, and you see the peaks. So you can find when did you do something that really worked.
But that is just impressions. I am most excited about the analytics that they now give us about the people who engage with your post. So if you haven't seen it yet, go over to your profile, find a post, click on analytics next to impressions, and go wild exploring. Have fun!
How to Get More Impressions on LinkedIn with Organic Content
Use Hooks to Capture Attention
The easiest way you can do that is actually by having hooks in your first sentence. So, for example, if it's a post or it's an article, the way people read it on LinkedIn is they would read, like, let's say, the first sentence, and then they would scroll down. So if your first sentence captures their attention, your organic impressions will go up.
Finding Popular Hooks
For example, you can actually find a list of popular hooks. So, for example, I want to write, let's say, about Google ads. What I could do is I could write organic content that says, "I lost $10,000 on Google ads so you don’t have to." This is a very, very common hook that you can use in your LinkedIn organic content. And there's many of them – you can find a list of the popular hooks that different content creators are using.
If you're using that type of hook and if you have a little bit of an element of – I don't want to say controversy, but something that excites people, there's an emotional reaction to it – people will read the rest of your LinkedIn content, and they would be likely to share it as well.
Combine Visuals with Text
So you want to use hooks at the beginning of your organic content because that's what drives attention.
The Importance of Visual Content
Another thing we notice as well: having video content or visual content helps. So if you're writing, let's say, a LinkedIn post, if it's just text, it typically gets less impressions. If, for example, you're using text in addition to image content or a video content, so a combination of those will drive your organic impressions up.
Why Consistency and Frequency Matter
So do you want a bit of an Insider tip into LinkedIn analytics? So this is why I always go on about consistency and frequency in your postings. So check this out:
Navigating to Impressions Analytics
So on the left-hand side, you've got "Impressions of your post." Click on "Impressions of your post." This is going to take you into an analytics page, and then you can have a look at the past, say, 28 days.
So over the last 28 days since we got back from Social Media Marketing World, I've just been testing out a few other things. You've probably noticed that I've gone a bit crazy on LinkedIn. So on here, if you scroll down, this has pulled up the last 28 days, and it shows you the impressions. So look at the top impressions for the top rating posts – you're looking at 8,360 – when you're thinking, "Okay, yeah, that's alright; that's not bad."
Tracking Changes in Impressions
But go back 28 days and look at the Impressions on my posts. So as you scroll up, you will start to see the different Impressions and how they grow, growing in attention. So more and more people are seeing things because more and more, the content that I'm producing is causing conversations. And this is what you want to try and do: make it more conversational and more specific to your audience, because when you start to then hit on the points that you think are of interest to someone, then your impressions start to grow.
Understanding LinkedIn’s New Impressions Insights
So there's a little tip: frequency and consistency. Have you noticed how post views are now called impressions? This is not just a change of name. They've also given a better explanation of what it means because it doesn't literally mean that someone saw it. It means that it was shown, that when people scroll past, they could have seen it.
But that's not the biggest thing. The thing is they've now given us way more analytics because, ultimately, you know, it's easy to get hung up on the numbers, but ultimately, what matters is who's behind those numbers. If you're targeting a local audience, you want to know if that's the people who are engaging with your post. If you are targeting people in a certain industry, you want to know if they are the ones that are engaging with your post – so not just the impressions, but the actual people that engage with it.
Exploring Audience Filters
And this is the really cool thing, because you can now, when you go to one of your posts and you see the number of impressions, it also gives you analytics when you click that. You really, really want to play around with it. There are so many filters there; it is amazing.
The other thing is, when you log on to LinkedIn and then on that side on the left, there's also a thing that says "Impressions." This is the total of impressions of all your posts over the past seven weeks. And if you click that, you can, for example, filter it by 90 days or a year, and then you see this chart, and you see the peaks. So you can find when did you do something that really worked.
But that is just impressions. I am most excited about the analytics that they now give us about the people who engage with your post. So if you haven't seen it yet, go over to your profile, find a post, click on analytics next to impressions, and go wild exploring. Have fun!
How to Get More Impressions on LinkedIn with Organic Content
Use Hooks to Capture Attention
The easiest way you can do that is actually by having hooks in your first sentence. So, for example, if it's a post or it's an article, the way people read it on LinkedIn is they would read, like, let's say, the first sentence, and then they would scroll down. So if your first sentence captures their attention, your organic impressions will go up.
Finding Popular Hooks
For example, you can actually find a list of popular hooks. So, for example, I want to write, let's say, about Google ads. What I could do is I could write organic content that says, "I lost $10,000 on Google ads so you don’t have to." This is a very, very common hook that you can use in your LinkedIn organic content. And there's many of them – you can find a list of the popular hooks that different content creators are using.
If you're using that type of hook and if you have a little bit of an element of – I don't want to say controversy, but something that excites people, there's an emotional reaction to it – people will read the rest of your LinkedIn content, and they would be likely to share it as well.
Combine Visuals with Text
So you want to use hooks at the beginning of your organic content because that's what drives attention.
The Importance of Visual Content
Another thing we notice as well: having video content or visual content helps. So if you're writing, let's say, a LinkedIn post, if it's just text, it typically gets less impressions. If, for example, you're using text in addition to image content or a video content, so a combination of those will drive your organic impressions up.