Instagram has recently launched several new features, and one of the most exciting is Instagram Collabs. Here’s a full breakdown of what it is and how to use it to boost engagement and reach.
What Is Instagram Collabs?
Instagram Collabs allows you to invite someone to co-author a feed post or Reel. Both you and your collaborator can share the same content with each of your followers. The post appears on both profiles, and one of the coolest aspects is that engagement metrics (like counts, view counts, and comments) are shared, boosting visibility and interaction.
Why Use Instagram Collabs?
Boost Engagement: With a shared like and view count, your metrics are likely to be higher as they combine both of your audiences.
Saves Time: No need to post the same content separately on two accounts.
Increased Reach: It’s a great way for brands, creators, and influencers to reach new, engaged communities.
Social Proof for Brands: Collabs help brands gain credibility through association with influencers or other brands.
Note: Be sure to disclose any paid partnerships per Instagram’s guidelines, even when using the Collabs feature.
Creating a collab post on Instagram is simple and allows you to share a single post across two accounts. Here’s a step-by-step guide to help you set it up:
How to Use Instagram Collabs
Step 1: Open the Instagram App and Start a New Post
Open the Instagram app and tap the Plus (+) button at the top to create a new post.
Select the Post option and choose a photo or video you’d like to share. Once selected, tap Next.
Step 2: Edit Your Photo (Optional)
You can apply filters or make edits to the photo if desired. After editing, tap Next to proceed.
Step 3: Tag People and Invite a Collaborator
In the new post screen, tap Tag People.
Look for the Invite Collaborator option on the right side of the screen.
If you don’t see this option, you may need to update your Instagram app.
Step 4: Search for and Invite Your Collaborator
Tap Invite Collaborator and start typing the name of the person you want to invite.
Select their account to invite them as a collaborator.
They will receive a notification inviting them to accept the collab request.
Step 5: Wait for Acceptance
Once they accept your invitation, the post will appear on both your feeds, as if both accounts posted it.
Accepting a Collab Request
If you’re on the receiving end of a collab request:
Check your DMs for the invite.
Click into the request, review it, and choose to accept the invite if you wish.
To stop sharing a collab, simply click Stop Sharing on the bottom right under the post.
Try It Out!
Instagram Collabs is a simple but powerful tool for enhancing reach and engagement on your posts. Have you tried it yet?
Instagram has recently launched several new features, and one of the most exciting is Instagram Collabs. Here’s a full breakdown of what it is and how to use it to boost engagement and reach.
What Is Instagram Collabs?
Instagram Collabs allows you to invite someone to co-author a feed post or Reel. Both you and your collaborator can share the same content with each of your followers. The post appears on both profiles, and one of the coolest aspects is that engagement metrics (like counts, view counts, and comments) are shared, boosting visibility and interaction.
Why Use Instagram Collabs?
Boost Engagement: With a shared like and view count, your metrics are likely to be higher as they combine both of your audiences.
Saves Time: No need to post the same content separately on two accounts.
Increased Reach: It’s a great way for brands, creators, and influencers to reach new, engaged communities.
Social Proof for Brands: Collabs help brands gain credibility through association with influencers or other brands.
Note: Be sure to disclose any paid partnerships per Instagram’s guidelines, even when using the Collabs feature.
Creating a collab post on Instagram is simple and allows you to share a single post across two accounts. Here’s a step-by-step guide to help you set it up:
How to Use Instagram Collabs
Step 1: Open the Instagram App and Start a New Post
Open the Instagram app and tap the Plus (+) button at the top to create a new post.
Select the Post option and choose a photo or video you’d like to share. Once selected, tap Next.
Step 2: Edit Your Photo (Optional)
You can apply filters or make edits to the photo if desired. After editing, tap Next to proceed.
Step 3: Tag People and Invite a Collaborator
In the new post screen, tap Tag People.
Look for the Invite Collaborator option on the right side of the screen.
If you don’t see this option, you may need to update your Instagram app.
Step 4: Search for and Invite Your Collaborator
Tap Invite Collaborator and start typing the name of the person you want to invite.
Select their account to invite them as a collaborator.
They will receive a notification inviting them to accept the collab request.
Step 5: Wait for Acceptance
Once they accept your invitation, the post will appear on both your feeds, as if both accounts posted it.
Accepting a Collab Request
If you’re on the receiving end of a collab request:
Check your DMs for the invite.
Click into the request, review it, and choose to accept the invite if you wish.
To stop sharing a collab, simply click Stop Sharing on the bottom right under the post.
Try It Out!
Instagram Collabs is a simple but powerful tool for enhancing reach and engagement on your posts. Have you tried it yet?
Instagram has recently launched several new features, and one of the most exciting is Instagram Collabs. Here’s a full breakdown of what it is and how to use it to boost engagement and reach.
What Is Instagram Collabs?
Instagram Collabs allows you to invite someone to co-author a feed post or Reel. Both you and your collaborator can share the same content with each of your followers. The post appears on both profiles, and one of the coolest aspects is that engagement metrics (like counts, view counts, and comments) are shared, boosting visibility and interaction.
Why Use Instagram Collabs?
Boost Engagement: With a shared like and view count, your metrics are likely to be higher as they combine both of your audiences.
Saves Time: No need to post the same content separately on two accounts.
Increased Reach: It’s a great way for brands, creators, and influencers to reach new, engaged communities.
Social Proof for Brands: Collabs help brands gain credibility through association with influencers or other brands.
Note: Be sure to disclose any paid partnerships per Instagram’s guidelines, even when using the Collabs feature.
Creating a collab post on Instagram is simple and allows you to share a single post across two accounts. Here’s a step-by-step guide to help you set it up:
How to Use Instagram Collabs
Step 1: Open the Instagram App and Start a New Post
Open the Instagram app and tap the Plus (+) button at the top to create a new post.
Select the Post option and choose a photo or video you’d like to share. Once selected, tap Next.
Step 2: Edit Your Photo (Optional)
You can apply filters or make edits to the photo if desired. After editing, tap Next to proceed.
Step 3: Tag People and Invite a Collaborator
In the new post screen, tap Tag People.
Look for the Invite Collaborator option on the right side of the screen.
If you don’t see this option, you may need to update your Instagram app.
Step 4: Search for and Invite Your Collaborator
Tap Invite Collaborator and start typing the name of the person you want to invite.
Select their account to invite them as a collaborator.
They will receive a notification inviting them to accept the collab request.
Step 5: Wait for Acceptance
Once they accept your invitation, the post will appear on both your feeds, as if both accounts posted it.
Accepting a Collab Request
If you’re on the receiving end of a collab request:
Check your DMs for the invite.
Click into the request, review it, and choose to accept the invite if you wish.
To stop sharing a collab, simply click Stop Sharing on the bottom right under the post.
Try It Out!
Instagram Collabs is a simple but powerful tool for enhancing reach and engagement on your posts. Have you tried it yet?