Shop Miscellany
Shop Miscellany is a UK-based e-commerce company that specializes in selling travel and beauty products. We spoke to its founder, Samuel, who has been seeking solutions to improve his business’ digital marketing performance.
Use cases
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The Challenge
Samuel’s challenge has been two-fold:
His team is small: with only two investing time in video production, Samuel’s ability to produce professional marketing videos consistently is hamstringed.
His engagement is low. Outside of UGC content, he’s had little metrical success. Samuel recently tried using AI platform ElevenLabs to help him produce more engaging content, however without AI avatars on offer, he was limited to ineffective audio-only content.
The Solution
With Creatify, Samuel didn’t need a large team or reliance on UGC content to bring him increased engagement. Now, he could use Creatify’s URL to video feature to copy one of his products’ URL’s, generate a script, hand-pick an AI avatar, and render a videos in minutes.
After using Creatify, Samuel reported some outstanding benefits:
AI avatars connected more with his audience and increased video engagement.
The platform was easy to navigate.
The ability to generate scripts and videos from a product URL meant there was no need to physically possess the product.
His production time reduced from 1 hour to 2-3 minutes on average.
The Result
After improving the efficiency of his video production, and the quality of the marketing videos, too, Samuel reported positive results, including:
15% increase in click-through-rate.
97.8% reduction in production time.
Conclusion
Samuel’s case study provides evidence that AI tools like Creatify can help small businesses to scale their advertising efforts by (1) reducing the time it takes to produce marketing videos; and (2) improving the quality of content produced through use of engaging AI avatars.
If you’re interested in trying Creatify, you can get started here.
